With over 400 million active users, Facebook has fast become the most popular Social Media platform in the world. Over 50% of these active users log on to Facebook in any given day and the average user has 130 friends, showing the enormous stature of this Social Media platform.
Facebook Business Pages
Facebook users are now able to create dedicated pages for products, brands or businesses, allowing them to market them in a whole new way online. Here at Precise English we have decided to shed some light on how to set up a Facebook page for your business:
STEP 1 – In order to set up a Facebook page for your business you will need to have a personal Facebook account. Business pages are managed and created through your personal page, requiring your personal login. It is possible to start setting up a business page and set up a personal page at the same time however, it is recommended that you first set up your personal page to get comfortable with the set up process.
STEP 2 – The setting up of your business page is relatively easy. Input your details into the relevant fields for your company description, mission, products/services, established date, etc.
STEP 3 – Many businesses in the past created ‘Groups’ on Facebook to advertise their business. With the introduction of business pages, businesses have access to the new Facebook ad platform allowing them to create a campaign. You are able to pinpoint specific details for your campaign such as location, keywords, demographic info, etc. With this information, Facebook is able to calculate the number of potential users that fit your target profile. For example, single, female, aged 25-35, graduated from X university, lives in X location, has keyword interests like X, XX, XXX, etc. Facebook displays the number of users highlighted and if a variable is changed, the user number is automatically recalculated.
STEP 4 – Once you have entered all of your business details, uploaded a few photos, and placed a link to your site, you can take a look at possible ways to advertise on Facebook. Facebook now offers a ‘Pay Per Click’ system similar to that of Google – you can select how much you’re willing to pay per click through, with higher bids getting better exposure.
If you would like help with Social Media Marketing for your business, or any of the other services provided by Precise English such as SEO Copywriting and Proofreading, contact us and we will be happy to help!