Precise English Presents 4 Easy Steps on How to Set Up a Facebook Business Page

Posted on April 30, 2010 by preciseadmin

Facebook Statistics

With over 400 million active users, Facebook has fast become the most popular Social Media platform in the world. Over 50% of these active users log on to Facebook in any given day and the average user has 130 friends, showing the enormous stature of this Social Media platform.

Facebook Business Pages

Facebook users are now able to create dedicated pages for products, brands or businesses, allowing them to market them in a whole new way online. Here at Precise English we have decided to shed some light on how to set up a Facebook page for your business:

STEP 1 – In order to set up a Facebook page for your business you will need to have a personal Facebook account. Business pages are managed and created through your personal page, requiring your personal login. It is possible to start setting up a business page and set up a personal page at the same time however, it is recommended that you first set up your personal page to get comfortable with the set up process.

STEP 2 – The setting up of your business page is relatively easy. Input your details into the relevant fields for your company description, mission, products/services, established date, etc.

STEP 3 – Many businesses in the past created ‘Groups’ on Facebook to advertise their business. With the introduction of business pages, businesses have access to the new Facebook ad platform allowing them to create a campaign. You are able to pinpoint specific details for your campaign such as location, keywords, demographic info, etc. With this information, Facebook is able to calculate the number of potential users that fit your target profile. For example, single, female, aged 25-35, graduated from X university, lives in X location, has keyword interests like X, XX, XXX, etc. Facebook displays the number of users highlighted and if a variable is changed, the user number is automatically recalculated.

STEP 4 – Once you have entered all of your business details, uploaded a few photos, and placed a link to your site, you can take a look at possible ways to advertise on Facebook. Facebook now offers a ‘Pay Per Click’ system similar to that of Google – you can select how much you’re willing to pay per click through, with higher bids getting better exposure.

If you would like help with Social Media Marketing for your business, or any of the other services provided by Precise English such as SEO Copywriting and Proofreading, contact us and we will be happy to help!

Precise English’s 5 simple steps on how to set up a new Twitter account for your business

Posted on April 29, 2010 by preciseadmin

Background

Social Media Marketing has fast become one of the most popular forms of online marketing that businesses are using as part of their marketing communications plans. This relatively new form of marketing allows businesses to connect with their target markets, incorporating advertising, public relations, online sales promotion and direct marketing.

Social Media Platforms

Many organisations are using Social Media platforms such as Twitter to engage and empower readers to communicate with them. Popular platforms such as Twitter allow you to Tweet and post blogs to announce new releases. Below we have written 5 simple steps on how to set up a new Twitter account for your business:

STEP 1 – Visit the Twitter website www.twitter.com

STEP 2 – Before setting up an account, it is important to understand what Twitter is all about. Read all about Twitter and what it has to offer. Just because it is exceptionally popular doesn’t mean that it is necessarily right for your business.

STEP 3 – Click ‘Give it a try’ on the homepage to register your name, username, password and email. It is recommended that you choose a username that represents you personally or your business eg. CompanyName, and is the name by which people will recognise you. Read the ‘Terms of Service’ and click ‘Create my account’.

STEP 4 – The next step is to add friends or you can skip this if you wish to become more familiar with Twitter. Once you have successfully signed up, it will ask you if you would like to add friends. If you wish to skip this step, simply click ‘skip’, and you can add friends at a later time.

STEP 5 – Start Twittering! At any time you can change the appearance, icon, location and website on your page by clicking ‘Settings’.

If you would like help with Social Media Management, SEO Copywriting or any other business services Precise English will be happy to help! Contact us for more information on how Precise English can help your business with its online presence.

UK see’s economy growth of 0.2% during first 3 months of 2010

Posted on April 27, 2010 by preciseadmin

The UK saw its economy grow during the first 3 months of 2010 by 0.2% between January and March according to the Office for National Statistics (ONS). The figure which may be revised, is lower than the 0.4% that was predicted by economists. During the last quarter of 2009, the GDP saw a growth of 0.4% which was revised from the initial estimated 0.1%.

Retail and industry sectors were dealt a blow due to the bad weather at the start of the year but industries such as the financial and business service sectors saw the bulk of the growth with 0.6%. Analysts continue to be optimistic about the UK’s recovery despite its growth being lower than predicted however; these figures may change as more detailed economic information is released.

The British Chambers of Commerce that new figures released continue to show the challenges ahead for the economy, with business owners bracing themselves in the event of the UK falling into another recession.

If you are a business owner that’s company has suffered during the recession Precise English would like to know your story.

Happy with your site design? Good… Now FOCUS on its content!

Posted on April 26, 2010 by preciseadmin

Business owners and entrepreneurs alike understand that the most important feature of a website is its content. Yes that’s right, even more important than its design! There is no point in spending large sums of money on getting a website designed for it to be let down by its content. This is why hiring a professional Copywriter is a must!

Quality Web Content from Precise English

As a business owner your primary aim will be to get your website ranked highly on the major search engines. What is important is that when you receive visitors to your site, the content is engaging and will convert these visitors into online sales. This is the reason why it is crucial to have your website written to attract your target audience.

Don’t just target the user, target the search engines

Unbelievably, the number of SEO companies that choose one or the other is a hindrance on your online presence. Typically SEO companies choose the search engine, which should be your aim however; it should not be your only goal. Precise English specialise in writing content for both the target audience and search engine. Content is engaging, attracting more viewers to your site that will visit again or hopefully become a new customer! At the same time we optimise the content for the top search engines also.

Improve your companies’ fortunes – choose Precise English!

Having well written content and search engine-friendly web copy on your website will be the best business decision you ever make. Contact Precise English to speak to professionals with years of experience about how they can improve your companies’ fortunes.

Harvey & Hugo PR host new ‘Netting’ opportunity for Darlington Businesses

Posted on April 25, 2010 by preciseadmin

Darlington Marketing and PR Consultancy firm Harvey & Hugo held a networking event at the Grange Wine Bar in Darlington on Wednesday 14^th April, inviting local businesses along to meet new people, exchange ideas and catch up with friends in a social, relaxed environment.

The event, which was sponsored by The Best of Darlington, was unlike ordinary business networking with no boring presentations or networking rules! In addition, there was £150 worth of wine behind the bar for all to enjoy a drink upon arrival.

Harvey & Hugo continue to provide their clients with flexible, fresh thinking, straight talking marketing and pr consultancy services that are dedicated to delivering business value. Headed by Charlotte Nichols, Harvey & Hugo provide their clients with its “Pay-as-Hugo” service, without tying them into contracts.

For more information about the broad range of services provided by Harvey & Hugo visit their website www.harveyandhugo.com or contact 07813 579164

MPs onboard with Social Media

Posted on April 24, 2010 by preciseadmin

The dissolve of Parliament on the 12^th April means that there will be an election on the 6^th May. This election means that the governing Labour Party will be looking to secure a fourth consecutive term in office and to restore the support lost since 1997. The Conservative Party, lead by David Cameron since 2005, will look to gain a dominant position in UK politics after its losses in the 1990s, and will hope to replace Labour as the governing party. The Liberal Democrats headed my Nick Clegg, are trying to make gains from both sides and their aim is to hold the balance of power in a hung Parliament.

The run up to 6^th May means that all political parties are trying to get as much exposure as possible, with televised debates between the leaders of the three main parties in primetime. MPs in the past have been criticised according to reports, for using the Internet too much to inform and not enough to talk to constituents. This election has seen the three main parties using social media and blogs to exploit their full interactive potential. This push was started by the Labour Party who launched a campaign to encourage MPs to log onto Twitter and Facebook to keep in touch with its constituents, in the hope that by doing so it will encourage the younger generation to vote.

Social Media Marketing

The world in general has seen a dramatic increase in the number of people using social networking sites, including businesses that are using this as part of their online marketing strategies. Here at Precise English, we have been working with a number of our clients on Social Media Marketing to increase their visibility online. Social media has the power to make or break your online marketing campaign, and if your campaign is done correctly it can result in increased brand exposure, thousands of new website visitors, and even extra links to help improve your search engine rankings.

For more information on how Precise English can provide you with bespoke social media strategies, get in touch and we’ll be happy to explain everything in more detail.

Do You Have a Social Media Strategy?

Posted on April 23, 2010 by preciseadmin

Plenty has been written about Search Engine Optimisation (SEO), and how Social Networking sites can help with your online presence as part of an online marketing strategy. There has been a massive surge in interest for Social Media Marketing, and the majority of what has been written discusses what sites you should use etc. However, there’s not much about WHY you should develop your online presence.

Be visible, get found!

Business owners and entrepreneurs alike understand the importance of their website’s online presence. Ranking highly on the major search engines such as Yahoo and Google will increase online sales, and therefore profits. As a business owner, you should decide from the benefits of each option and which is best for your business. Blogging for example, is a great way even if you think you have nothing to say. If you are producing newsletters or press releases, this type of content can be used in a blog! You can then use your blogs on Social Networking sites such as Twitter, Facebook and MySpace, promoting them and gaining visits back to your site.

Precise English – helping with Social Media Marketing

Whether you want to discuss why Social Media Marketing is for you, or you’re keen on having a team of professionals take complete control of your Social Media Marketing campaign – we’re the guys to speak to. Click here to contact an expert.

SEO Copywriting Company Sees Exponential Growth in 2010

Posted on April 22, 2010 by preciseadmin

UK SEO copywriting and proofreading company sees rapid increase in the number of clients seeking copywriting, proofreading and social media marketing services during 1^st quarter of 2010.

Stockton-on-Tees, Cleveland, April 22, 2010 – Seeing a massive increase in the number of clients looking for copywriting, proofreading and social media marketing services, Precise English Limited have had to quickly adapt to an increased workload during the 1^st quarter of 2010.

Working with both national and international clients, Precise English continue to provide their clients with search engine optimisation (SEO) copywriting, proofreading and social media marketing services. Working on all kinds of business and personal texts, Precise English write, edit and proofread texts for both offline and online companies. One of their specialities is writing attractive and compelling website content, as well as SEO articles, blogs and press releases.

Social Media Growth

The world in general has seen a dramatic increase in the number of people using social networking sites, including businesses that are using this as part of their online marketing strategy. Social media has the power to make or break an online marketing campaign, and if it is carried out correctly, can result in increased brand exposure, thousands of new website visitors, and extra links to help improve search engine rankings.

“People are wising up to the fact that having an online presence is vital in this day and age. If you
can’t be found online, then you’re missing out on potentially thousands of Pounds,” says Benjamin Kerry, Managing Director of Precise English Limited. “We are a small company that sticks to what it knows, which is why we’re doing so well. SEO is becoming the biggest online marketing expenditure for businesses worldwide, and our SEO copywriting and social media services go hand in hand with SEO campaigns, and can help new or existing businesses increase their online presence.”

Internal & External Growth

Founded in 2009, Precise English was started by Benjamin Kerry, who comes from a journalist background and has experience working in Europe with non-native English speaking businesses. The company has grown significantly since its early days, providing mainly proofreading and editing services, to now focusing much of its time on SEO copywriting and social media marketing. The company has also seen a major growth internally, recently appointing a new Chief Brand Officer responsible for marketing, advertising, public relations and customer services.

2009 saw the number of businesses using online marketing overtake traditional methods such as television advertising for the first time. Business owners and entrepreneurs alike understand the importance of their website’s online presence in order to increase online sales. Precise English offers unique, perfectly balanced web content that is optimised for both the user and search engine.

Media Contact:
Benjamin Kerry
0845 224 1337
www.precise-english.com

Precise English

SEO Copywriting & Proofreading Blog

Monthly Archives: April 2010

UK see’s economy growth of 0.2% during first 3 months of 2010

Happy with your site design? Good… Now FOCUS on its content!

Harvey & Hugo PR host new ‘Netting’ opportunity for Darlington Businesses