Monthly Archives: May 2010

Precise English Proud to Announce Partnership with Wemmi

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Precise English are proud to announce their recent partnership with Wemmi, establishing and supporting them with their Social Media Marketing campaign.

The Wemmi

Reallyrathergoods’ new product the Wemmi is a small, dry tablet that expands when you follow the Wemmi Way…WET ME…GROW ME…USE ME. Available in three different packaging options, Wemmi Wipes are ideal for a variety of different uses, from babies to bike riding, cooking to camping and from triathlons to travelling. Wemmi’s are the ultimate handy expand wipe!

Are you visible online?

Precise English continue to offer Social Media services to clients looking to improve their online presence. Social Media has the power to make or break your online marketing campaign, and if your Social Media campaign is done correctly, it can result in increased brand exposure, thousands of new website visitors, and even extra links to help improve your search engine rankings.

If you are looking for a cost-effective way of marketing online contact Precise English about our Social Media Marketing services. We offer bespoke Social Media strategies – from simply setting up the sites for you to manage, to taking complete control of every aspect of your Social Media Marketing.

Social Media Tips – Facebook

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With over 400,000 active users, Facebook is one of the best ways to reach your exact audience and connect real customers to your business. If you are one of the many people who are using Facebook or are considering using Facebook to promote your business, there are a number of key tips you should use when using the social media site for business marketing:

  • Facebook is a great way to let current and potential clients know what you are currently working on.
  • By adding links to articles/videos/websites you can provide relevant information that is valuable to others.
  • Promote your business by letting people such as friends and fans know what work you are doing for your clients.
  • Promote your clients through Facebook. For example, if your client is a plumber, make a note saying that if anyone knows anyone looking for a plumber, your client will give them a deal.
  • Promote the fact that you are working to build your online presence and have ads, giving a link to them.

Facebook is a great way to market your business online, however, your Facebook marketing efforts should be about you and not your business and not promotion. It should not be used as a platform to “hard sell” as this will turn current and prospective clients away.

If you would like to learn more about Social Media Marketing click here. Looking to develop your web content? If so click here for useful copywriting tips that will improve your online presence. Looking to hire an SEO copywriter? SEO copywriting is writing in a style that attracts the search engines, whilst also reading well for the user. Contact Precise English today to find out how we can help improve your online presence.

Keyword Development and its 4 Basic Components

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In the current day and age businesses strive to have a good online presence, and the only way for them to be found is through web searches on the major search engines that people conduct. Keyword development is the foundation of this, and there are 4 basic components that businesses should adhere to in order to establish and maintain a good online presence.

Using a keyword research tool

The first and most important step when it comes to planning how you are going to increase your online presence is to brainstorm a list of keywords relevant to your product(s) or services. Once you have a list of words, it is recommended that you use a keyword research tool to offer you further suggestions on keywords or phrases for you to use. Using a keyword research tool will also tell you how popular, or how often your chosen keywords are being searched on the search engines both monthly and annually.

Be keyword specific

Once you have an initial list of keywords you can then fine tune it to keywords and phrases that are more specific to your individual line of work. For example, when search for plumbers online, you can find hundreds of thousands of companies. If you were to specifically target plumbers in Edinburgh you can better define your target audience. Searches now will direct traffic of those people who are specifically interested in the industry and location you specified.

Relevant keywords

It is important that you always use keywords that are relevant to your product(s) or services. Any other keywords will be a waste of time and effort for you and those people who are searching them on the search engines.

Develop your content – Copywriting Tips

In addition to having a keyword list, you will want your web content to be optimised for better online exposure. Your content should be properly optimised and be a useful tool for those people who find your site. Optimised web content is not only key to attracting the search engine robots and crawlers; it needs to serve its purpose of engaging your audience, enticing them to buy into your product(s) or services.

Keyword development is an ongoing strategy that any business who wants to increase their online presence should maintain. An effective keyword list is an absolute must that can be used within web content in order to be easily found online.

For more information about SEO copywriting, proofreading and social media marketing, please contact Precise English and an expert SEO copywriter will be more than happy to tell you how we can help your online presence today!

Does your business have a good online presence?

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By now you have probably already had it nailed into your brain about the importance of ranking well on the major search engines such as Google, Yahoo and Bing. That message is still the same but you have no doubt exhausted all options and have come to a grinding halt. This is more of a generic blog about everything copywriting, precisely hiring an SEO copywriter and useful copywriting tips to help improve your online presence.

Hiring an SEO copywriter = increased online presence

As you can already appreciate, a lot of hard work, effort and money goes into increasing your business’ online presence. Copywriting is a fine art, and SEO copywriters haven’t been getting the recognition they deserve until now. 2010 has seen a massive growth in the number of companies hiring an SEO copywriter to give them key content. They have a style of writing that is not only attractive to the search engines, but it also reads well for the user. The amount of companies that particularly focus on the search engines would astound you, and this is why it is critical to get the right balance.

Copywriting tips = quality copy

As previously mentioned, copywriting is a fine art; however, we have decided to shed some light on those useful copywriting tips to help you improve your web copy. The simplest copywriting advice that can be given is to write clear, concise web copy. Use short sentences, typically anywhere between 8-16 words, because anything longer is hard to read. Use short paragraphs, containing just one thought. Don’t try to be too clever – there is being informative and engaging your readers but there is also trying to strictly educate them. Your users will only have a short attention span so you have to keep the focused and understand what you mean. Most importantly review your copy, try proofreading 7 or 8 times to make sure that your copy is precise.

For more information about copywriting and useful copywriting tips keep your eyes on this space. To find out the benefits of hiring an SEO copywriter contact Precise English today!

Is drinking too much water bad for you?

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Studies by health promoters over the last few years studies have shown that we don’t drink enough water. In addition to having a healthy diet, we are urged to drink more water, especially when exercising. The message is strong – drink water, avoid dehydration.

According to the British Dietetic Association, the average adult should consume 2.5 litres of water per day, and this intake should be increased during periods of hot weather, and after periods of physical activity such as exercising. Your daily water quota can come from sources other than water. Drinks such as tea also counts towards you daily requirements. All drinks have water as the main ingredient, still and carbonated drinks, fruit juices, fruit and vegetables all have a high water content.

Drinking water at every opportunity can however cause serious problems such as water intoxication. When the water content of the blood increases, the salt content is diluted and consequently the salt available to body tissues decreases, leading to problems with the brain, heart and muscle function.

For more information on Precise English’s services such as copywriting, proofreading and social media marketing contact us.

Social Media Tips – Twitter

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You are probably already using Twitter as part of your company’s social media marketing strategy. Twitter has 75 millions user accounts, of which 15 million are active users. Twitter is a great way for small businesses and entrepreneurs to promote their products and services, as well as staying in touch with those that follow them. There is, however, a right way and a wrong way to use Twitter. We have collated some useful tips to keep your social media marketing strategy on track:

  • Quality postings – your tweets need to be short and sweet. Tweets should be 140 characters in length and be helpful and informative. If you have any valuable information for your followers about your industry or perhaps about something that is free, they will love to hear about it.
  • Retweet – an easy way of creating goodwill with other Twitter users is to retweet their posts. If you have any comments or thoughts, add them on to the tweet. Retweeting is easy and only takes one click.
  • Regular tweets – you don’t have to post tweets every day, however it is useful. Your followers will look forward to your posts if they are on a regular basis, and you can even schedule your tweets if you need to plan ahead.
  • Comments – contribute to the Twitter community by commenting on other people’s tweets. People appreciate it when you comment on what they have to say and it lets them know that you are paying attention to what they have to say.
  • Don’t just talk about yourself – Twitter is not just one big way of spreading your marketing message. People will soon get sick of your sales talk and in one click can stop following you. There is a fine line between posting your press release, blogs, and articles, and providing your followers with useful and informative information that will keep them happy.

These are just some useful tips to help you with successful social media marketing. For more information about Precise English’s copywriting, proofreading and social media marketing services contact us today. For further information on hiring an SEO copywriter or copywriting tips feel free to contact us and we will be more than happy to provide you with the information you require.

Starting a new business?

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What’s the first thing you should think of when you’re looking to launch a new business? Having an online presence!

Why?

Online Presence

The simple fact in the 21st Century is that if you can’t be found on the Internet then not only are you missing out on a huge potential market, you could be losing current business to competitors with a presence on the web. At Precise English we provide SEO copywriting services to new and established businesses who are keen on taking advantage of the web and use an experienced SEO copywriter.

Content is King

You can have a stunning website that attracts regular compliments from friends and family, but if the content isn’t written for both the user and the search engine then it’s all a waste! One of the best copywriting tips we give people who contact us is to make sure your web copy engages the reader and attracts the major search engines (Google, Yahoo & Bing). Incorporating our SEO copywriting services into your SEO campaign can make the difference between being a success online, or being a failure.

To get your online presence kick-started get in touch with a copywriting expert at Precise English today and we’ll be happy to give you copywriting tips whether you want to work with us or not!

Improve your online presence, choose Precise English!

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When it comes to SEO copywriting we are experts with years of experience in writing for a variety of target audiences. Our team has a background in journalism and we pride ourselves on the fact that all projects undertaken are carried out in-house by our team of experts.

Copywriting Tips

SEO copywriting is about more than just writing content for the search engines, it is about writing compelling content for the user too! Unlike most other companies, we write in a style that attracts the search engine robots, whilst reading well for the user at the same time.

Proofreading

In addition to our copywriting services we also provide proofreading services – don’t lose business because of spelling and grammar mistakes! Make sure your English is precise by hiring an experienced proofreader. We offer a web copy editing service with competitive rates and a quick turnaround time.

For more information about hiring a professional SEO copywriter or for copywriting tips, why not contact Precise English today!

Improve your online presence by hiring a website SEO copywriter

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The final piece of the puzzle when it comes to improving your online presence has to be hiring a website SEO copywriter to provide quality web content. SEO is simply about optimising your website for the search engines and there are a number of factors that are implemented into your SEO campaign when you hire a website SEO copywriter.

Quality content

When you hire a website SEO copywriter you can expect quality web content. Professional SEO copywriters write in a style that attracts the search engines, whilst reading well for the user. It will astound you the number of companies that primarily focus on writing for the search engines, forgetting to optimise for their users.

The major search engines – Google, Yahoo and Bing

The major search engines are designed to help you search for information online and results are displayed as a list. Appearing as high as possible on the search engines means you will receive higher visibility, and in turn an increased number of visitors (and potentially sales).

Keywords

When you optimise your site you will choose keywords that reflect the nature of the product(s) or services your business provides. Although this is an important factor in having a high-ranking website, it should not be your number one priority. SEO copywriters provide web content that is both compelling and engaging, making your users return.

There is plenty of information online about hiring a website SEO copywriter and how SEO copywriters can help improve your online presence. Keep your eyes peeled for more useful SEO copywriting tips!

SEO Copywriting Tips for Beginners

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All business owners strive to get their website to the top of the major search engines, but before you embark on your SEO journey, there are a few important factors that you should take into consideration.

Precise English’s Tips

Here at Precise we are experts in SEO copywriting. We work with clients both in the UK and internationally, providing them with quality content to help their sites rank highly on the major search engines such as Google, Yahoo and Bing. We have compiled a small list of copywriting tips that we believe are crucial to the success of your online presence.

Here are Precise English’s thoughts on the 5 most important factors that affect your websites SEO ranking:

  1. Unique text content
  2. Keyword density and positioning
  3. Link popularity
  4. Title tag
  5. Meta tags

One of the most important copywriting tips we can give you is that your site should be firstly written for its visitors. Quality, compelling content will engage your viewers, hooking them onto your product(s) or services. However, you web content also needs to attract the search engine spiders or crawlers. Getting the right balance between the two is what makes SEO copywriting a hard task.

Copywriting Tips – Targeting traffic and search engine ranking

Your web pages should be optimised for high search engine rankings so that they will attract targeted visitors in the hope that these visitors will buy your product(s) or services.  The most important thing you need to do in order to have a successful online presence is to attract lots of targeted traffic.

How your website is viewed by the search engines

It is also important to understand how your site is viewed in the eyes of the search engines. Search engines view the raw form as in HTML. What you see on you site is different to that of what the search engine spiders and crawlers see.

For more information on SEO copywriting and Precise English’s SEO copywriting services contact us.