In the current day and age businesses strive to have a good online presence, and the only way for them to be found is through web searches on the major search engines that people conduct. Keyword development is the foundation of this, and there are 4 basic components that businesses should adhere to in order to establish and maintain a good online presence.
Using a keyword research tool
The first and most important step when it comes to planning how you are going to increase your online presence is to brainstorm a list of keywords relevant to your product(s) or services. Once you have a list of words, it is recommended that you use a keyword research tool to offer you further suggestions on keywords or phrases for you to use. Using a keyword research tool will also tell you how popular, or how often your chosen keywords are being searched on the search engines both monthly and annually.
Be keyword specific
Once you have an initial list of keywords you can then fine tune it to keywords and phrases that are more specific to your individual line of work. For example, when search for plumbers online, you can find hundreds of thousands of companies. If you were to specifically target plumbers in Edinburgh you can better define your target audience. Searches now will direct traffic of those people who are specifically interested in the industry and location you specified.
It is important that you always use keywords that are relevant to your product(s) or services. Any other keywords will be a waste of time and effort for you and those people who are searching them on the search engines.
Develop your content – Copywriting Tips
In addition to having a keyword list, you will want your web content to be optimised for better online exposure. Your content should be properly optimised and be a useful tool for those people who find your site. Optimised web content is not only key to attracting the search engine robots and crawlers; it needs to serve its purpose of engaging your audience, enticing them to buy into your product(s) or services.
Keyword development is an ongoing strategy that any business who wants to increase their online presence should maintain. An effective keyword list is an absolute must that can be used within web content in order to be easily found online.
For more information about SEO copywriting, proofreading and social media marketing, please contact Precise English and an expert SEO copywriter will be more than happy to tell you how we can help your online presence today!