How Google interprets content and web language.
Google’s Matt Cutts has become something of a cult online figure over the years, with his Videoblogs being streamed by millions worldwide. His tips on SEO can be useful but can also be long-winded, complex and constantly changing. The website spottedpanda.com recognises this and made a point of dissecting his various blogs in order to make sense of how things currently stand with Google’s SEO tips.
Did you know?
Spottedpanda.com, in a recent article found that SEO works best when hyphens and commas are used as header separators (though some search engines are known to automatically remove the commas). Cutts argues that a search engine result four or five entries down a list is just as valuable as a leading one. Keywords should be in URLs to maximise their ranking in results (though the difference this makes in real terms is arguably marginal), and whether you use slashes or hyphens to separate keywords in a URL, there is no disadvantage to choosing between either of these. HTML sitemaps are also recommended in order to help both Google and individuals find out information. There is apparently no penalty for unleashing a multitude of pages at once.
Websites that write the ‘nofollow’ value into their html, are apparently not penalised for doing so when it comes to Google rankings and pages with a wealth of links are similarly welcome. 301 redirects (where a page is moved to another location) are not detrimental to search engine rankings either, although they should be used with common sense in mind. It is also advised that mobile web pages have their own sub-domain name.
More SEO advice
Cutts seems to emphasise the idea that typing anything into Google leads to an abundance of relevant and high-quality material, and that Google is constantly working to find new and innovative ways to maintain this. Whether this is true or not seems subjective, but it is good to know that the issues surrounding duplicate content are now cleared up. This information, coupled with the ‘+1′ button, a good tool to measure quality, means that the tasks of an SEO copywriter seem somewhat clearer and further enhances the idea that content of a well-written and informative nature is the key to SEO.
How optimised content secures both rankings and reputations
Whilst an attractive-looking website is still something of great value to a service, enhancing your reputation and image, it is the written content (SEO Copywriting) on a website that can be the key to optimising your ranking in search engine results. A wealth of keywords relating to the service you provide is the main tool used to ensure this, but the quality of the content itself adorning your website is perhaps the ultimate factor in securing hits, creating a buzz around your website and ensuring that your content is shared amongst social networks and forums.
Engaging and informative copy ensures that your service is trusted, seen as knowledgeable and ultimately becomes a trusted force, ultimately increasing sales and cementing your reputation. Generous use of keywords (with limits – as experts we know the correct keyword density to use) leads to a higher placing in search engine rankings, but search engines are increasingly becoming tailored to identify over-use of the same keywords, in order to filter out spam-like content. A plethora of different but relevant keywords relating to the same topic is a primary method of optimising your place in these rankings, so the message gets across in an engaging and non-repetitive manner and your ultimate placing in search engine rankings is not compromised.
If you have more money than time to write copy yourself, it is advisable to hire a respected writer to fulfil copywriting tasks on your behalf. However, if you are considering writing the copy yourself you must first ask yourself:
- Do I understand SEO?
- Do I understand Keyword Phrases (including long-tail keywords)?
- Do I understand Keyword Density?
- Can I write professional content?
This helps ensure that the content on your site is of the same quality as the level of service you wish to secure, enhancing your reputation across the board.
The way you communicate with your audience online is crucial to elevating the image of your service and can be a make-or-break factor in terms of achieving the successes you aim for. This means that content needs to be trustworthy, reliable and credible. Search engines pick up on the popularity of your website as well as keywords so it is essential to make the content of your website as outstanding as possible.
Would you design your own website? Of course not! So why would you try to write the copy yourself (or the SEO articles/blogs linked to your site) if you’re not an experienced and qualified SEO copywriter?
Contact Precise English today and speak to an expert – don’t mess around when it comes to your website’s ranking and reputation online.
Help your audience to know where you are…
When aiming for an optimum position in the search engine rankings, it’s vitally important that articles and blogs on your website are tailored as closely as possible to your target audience.
Are you visible?
If your target audience are unaware of you, and you aren’t coming close to the top of relevant search engine results, then it can be an uphill struggle to get the hits and traffic you seek to keep your service afloat. The main method used to optimise your position in search engine rankings is by tailoring your articles so that the keyword or keywords, and as many popular variations on them as possible, are found on your pages, blog posts and articles.
It is advisable to include as many terms and phrases closely related to the ultimate keywords and phrases as possible, and your keyword or keywords need to be in the title to optimise your website’s position in search engine rankings, ensuring that the search engine deems your article as relevant as possible to the keyword typed into the search engine. Other tricks used to enable this include the use of the keyword and related words as many times as possible in the first 90 words of articles so the search engine picks up on this, and also to make your keywords as specific as possible, rather than simply using a vague keyword around your theme.
Speak to the experts
However, it is best to speak to a professional SEO Copywriting company (like us) as we know the best ways in which to ensure your article is correctly written without a hint of spam, duplication or other such problems.
A method used to identify keywords that are relevant to your theme is to use a keyword suggestion tool – not only will this enable you to heighten your place in search engine rankings, but it will also allow your article to seem less repetitive, without compromising the ultimate aim. A strong closing paragraph will also strengthen the persuasion of your article, and prevent the feeling of it ‘tailing off’ towards the end.
Unsure as to what you need SEO articles for?
Interested in having professionally written articles, blog posts or web copy to help improve the rankings of your website(s)?
How to gain customers through engaging copy
Web searchers can be faced with a wealth of inconsistent material when searching for information on a topic, and a reliable source can be difficult to identify when faced with such a barrage of web pages on a topic. Trustworthy information and articles that are enjoyable and informative gives your website more integrity and assures your service is held in high esteem, whilst cementing repeat visits. As your reputation grows, so does traffic and the number of individuals passing through your website. If you seek to increase sales, a customer wants to know that you are something of an expert in your field, which means that quality content is the key to your online success, meaning more hits are secured and ultimately more sales are confirmed.
A customer is more likely to associate your service with quality if every element of your service is consistent with this, not just from the products you sell, but the appearance of your website – essentially your shop window, and the image you put forward to sell yourself. This means that well-written and engaging content from an SEO copywriter is the key to an online promotional campaign, and an interesting article is likely to be shared on social networking sites and forums, creating a buzz around your article and therefore your service itself.
Though keywords are an effective tool to gain high positions in search engine rankings, a plethora of relevant terminology that search engines will still pick up on is often better than simply filling an article with over-zealous use of the same keyword, making your article seem more like a considered piece of writing and moving away from accusations of ‘spam’, making your piece sound less robotic and forced. Creative and engaging copywriting increases trust in services and ultimately enhances your reputation amongst an superabundance of competitors.
To improve the image and overall quality of your website, give Precise English a call or email today.
Tel: 0845 224 1337
Email: Click here!
The Effect of Google + Button on Search Rankings
How the +1 button can create and measure an interest
The Google ‘+1’ button holds a wealthy potential in increasing a service’s ranking in search engine results. Its ease-of-use, together with its potency as a rating of a web page’s usefulness add to an indicator of web buzz and interest, two concepts known to feed off each other to multiply a service’s reputation in the endless field of the net.
The more ‘+1’s a page acquires, the more prominent a website is likely to appear in terms of relevance and quality which in turn adds to its ranking in Google search results. In tandem with Google + itself, this means that further ‘+1’s are likely to be generated after being initially recommended by a trusted source which means the value and integrity of a ‘+1’ is high.
A Growing Trend
Google + is a service that seems to recognise the growing trend of sharing over searching, and the ‘+1’ is an implication of online word-of-mouth and a pointer towards real appreciation and recommendation, as Google works hard to ensure ‘+1’s are genuine and not generated by abuse of the service, protecting their own reputation in the process and the reliability of their results as a whole.
Google + is a network where contacts are likely to be made on a professional and trendsetting level as well as on a personal one, so has the potential to be a very valuable and trusted resource and gauge of popularity, as it carves out its own niche away from somewhat unfair accusations of being a Facebook clone. The ‘+1’ button is a valuable promotional tool that has the potency to increase awareness of your service and build upon admirable reputations, if used properly.
To learn more about Google + (Google Plus) click here to read our blog “What is Google +?”
Interested in having professionally optimised SEO articles or web copy written by a UK company? Give Precise English a call on 0845 224 1337 or send us an email here.
The standards expected by article submission sites are extremely high, and getting an article published on one of these sites can be a foot in the door worth its weight in gold, not just for the service being promoted, but for the author themselves.
Whilst blatant advertising is frowned upon, an interesting, persuasive and well-written article can be the key to a wealth of internet traffic, causing the reader to investigate further and build up multiplying levels of interest. The more articles that are accepted by an article submission site means the more cemented an author’s and businesses reputation becomes as both parties benefit from being associated with quality and integrity, with articles being linked to and shared via a variety of platforms, such as social networking sites and online forums.
Meanwhile, if an article is accepted onto an article submission site, certain guidelines are in place that respects the needs of each concerned party. The author’s URL and contact details are included in the final piece, meaning their services are advertised, and any links are kept in the piece, meaning that subsequent web traffic is made a strong possibility, and traffic for a services own website is likely to increase as a result.
People generally subscribe to Ezine articles as they want to be kept informed on the latest developments in their chosen field, whilst the strong standard maintained by such websites means that the service being promoted is likely to come to be more associated with rigid expectations of quality. If the article is a considered piece, it will not read as obvious self-promotion and therefore acts as advertising, albeit free of charge, and if an article is enjoyable, it inevitably creates more interest in the services of both the author and what is being promoted. All in all, Ezine articles provide a service that benefits all those concerned and are a unique way of maintaining up-to-date communication with your desired audience.
Speak to Precise English about SEO Copywriting
Would you like to have SEO articles submitted to sites like Ezinearticles.com? Here at Precise English, we’re experts in producing quality, unique content that will attract both the user and the search engine’s attention – a great way to improve your rankings and revenue!
Call us on 0845 224 1337 or send us an email here. Everything is completed in-house, with absolutely no outsourcing abroad like many copywriting agencies.
Google + and Facebook
Whilst Google emphasises that its slowly-burgeoning ‘+’ service is in no way intended to be a competitor to Facebook, and rather an addition to the ubiquitous social network, its similarities with the social network are numerous. What Google + is built around is the idea that the various contacts we may add on Facebook may be built around a wealth of different relationships, such as close friends, family members, workmates and distant contacts. Whilst Facebook already allows the user to post updates to certain pre-determined groups, the emphasis on types of relationship as acknowledged by Google + is bigger, and makes the adding of contacts to adaptable ‘circles’ much more straightforward than that of Facebook.
A Medium Between Facebook & Twitter?
It is fast becoming the norm that content is shared rather than searched for, especially after a user has subscribed to a feed; it’s a case of waiting for updates and links to arrive than actively searching new developments out, and Google + forms a happy medium between the more personal Facebook, and Twitter, where a user is far more likely to follow an unmet opinion former who directs their disciples to reams of interesting content – though in a short, truncated, 140-character restriction. Google + also incorporates ‘hang-outs’, a video-chat friendly service they recommend is best used when several people are hoping to arrange something, advantageous over sending multiple messages to each concerned party.
Yet to Take Off
Though Google + was launched in June, and uptake of the service was colossal, actual activity on the service remains humble thus far, but with ‘+1’ buttons appearing increasingly on more and more web pages, it seems that Google + is to be a slow-burning juggernaut.
The Google experience is increasingly personalised, with results now tailored to your existing search history, and it is now possible to even ‘+1’ mobile apps, and view recommend ad-like recommendations from people in your circles when logged into Gmail. Picasa has also been integrated into Google +, acknowledging the fact that people are more likely to share photos with certain types of people than others.
Google Messenger, formerly Huddle, enables multi-person live chat, which is a service not entirely unlike the new additions made to Facebook, where distinctions between the inbox and the chat window are now rather ambiguous. Meanwhile, Google Sparks enables tailored-recommendations based on your interests and activities, though the experience could arguably become complex and saturated, in an online world that can be eye-bleedingly cluttered anyway.
Transparency & a Potential Key Business Tool
Google stress that their maintenance and stance on privacy is transparent, and this arguably sets it apart from Facebook, who have a chequered history in this field – yet it remains to be seen whether the service will become the success it aspires to be. In any case, with its emphasis on sharing and promotion, it appears less personal than Facebook, but has the potential to be a strong marketing tool for businesses around the world, and seems set to become more and more formidable as Google cement its identity as a networking platform in its own right, with its move into mobile potentially making it even more omnipresent as a tool.
Are you guilty of republishing product descriptions from the manufacturer of the products you sell? You’re not alone - and for once this is not something you should take comfort in, it’s the exact reason why you should speak to us.
You are most certainly not alone in copying product descriptions directly from the label; store owners (online) who have very little knowledge in search engine optimisation (SEO) can see absolutely no problem with this. However, an online marketing savvy webmaster knows that by repeating what the manufacturer has said you potentially have the same content throughout your website as thousands of other online stores that sell the same product – an enormous problem when it comes to trying to rank on Google, the number one search engine.
Contact Precise English today
If you own an online store then quality, unique content for every product you sell could give you the ‘edge’ over your competition.
Give us a call on 0845 224 1337 or send us an email to speak further about how Precise English can help you improve your eCommerce website.
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