Let’s make one thing clear. Driving traffic to your site is an excellent way of introducing your business to new people and potential clients, but without converting, traffic can be useless. Whereas this doesn’t apply to those websites who are based on awareness or make their money by selling advertising space, for those who are online solely to enhance profit, non-converting traffic matters not one jot!
Being based in the North East, we are expert in optimising the websites of even the smallest local business. The Tyne and Wear region are proud of “the little people”, those businesses setting out alone. But just because you’re not a huge corporation or a multi-million pound export does not mean to say that you too can think BIG! You will have noticed that the internet is a very, very large space. To give you a little perspective, 300 million sites were added in 2011 alone. See? Big.
The spammer’s main defence when caught or accused is “Hey, if you don’t want to see it just delete it!” And this seems all well and good, provided it was that simple. The fact is many of us have to see it because it appears without warning, or is a well-disguised email. Spam is essentially the digital version of a telemarketing scam, being cold-called when you’re at home with your feet up and a cup of tea. No one wants it, but it’s out there.
The average Facebook user has 234 friends as of December 21st 2011 say Facebook researchers. I personally have over 250. And no, I’m not bragging about being above average. After writing this I’m likely to log in, crawl through my friends list and have a good cull. Because I truly don’t care what so-and-so from that party I went to in 2008 is having for breakfast.
For the keen SEO enthusiast, keeping up to date with Google’s algorithms is a must. For the best results you need to know when new updates are being rolled out and what’s more, how it will affect your business and your clients.
Yes, we believe Our Content is King™. You’ve probably noticed by now. But for the best SEO results, the language content is but one element. Having something professional sound readable and clear is still a top priority. But what about the whole website experience?
At Precise English, we’ve seen first-hand the damage which businesses can do by cutting themselves off from their local area or local customers and that’s why we’re so passionate about Web Copywriting Newcastle.
Continue reading “Web Copywriting Newcastle – don’t forget your roots!” »
The truth is that we’re very proud of our copywriting examples and our growing reputation as the finest web copywriting specialists in the UK.
Continue reading “We’re proud of our copywriting examples” »
At Precise English, we believe that research is vital when it comes to writing the best possible web content for any business and this extends to the local area, so when we say that we excel at North East Copywriting: we really mean it!
Continue reading “North East Copywriting – Local knowledge!” »
