Promoting your website doesn’t have to be expensive, and there are many ways to do it without even paying a penny. Below are just three examples on how to get attract attention to your business. Continue reading “Free Ways to Promote Your Website” »
For any new business owner, the first few months can seem like a financial rollercoaster. Even the most experienced of owners can find balancing the books, and offsetting the seemingly never-ending list of costs against the profit-you-don’t-yet-have to be an absolute headache.
It’s easier and simpler to set up a new business in the UK than you might imagine, so if you’ve been considering getting a startup off the ground in the past, now could be the right time to make the leap. With people finding it harder and harder to find full-time work it can make sense to go it alone if you’ve got an idea that you think could be prosperous. Once you’ve decided to go ahead, the first thing that you’ll need to do is to register with HMRC as a self-employed sole trader. You’ll need a business name and a business bank account, and it’s always wise to find an insurance package, too.
Google has made changes to its algorithms to improve rankings for Country Code Top Level Domains. ccTLDS are essentially domains that imply that a website is operating from a certain country, with that region’s population in mind. Anyone running a website is free to pick a domain of their choice, but companies must prove that they are operating in the country associated with that domain if they are to avoid being penalised by the search giant. However, companies could run into problems if a user searching outside of the country was using the service. For example, a French person searching in France might find a company ranking highly in the search results but the same website is nowhere to be seen if the search took place outside of the country.
The new changes to the Facebook desktop interface should be an eye-opener for any business using social networking platforms to connect with the public. It’s said that the revamped news feed has been designed in order to emulate the stripped-down Facebook app interface, as enjoyed by smartphone and tablet users. Facebook CEO Mark Zuckerberg said that the new look had been constructed in order to provide laptop and PC Facebook users with a less cluttered approach, with the ticker being given less prominence and relocated to subtle black sidebar, whilst photos and videos that appear on the news feed are now allocated more screen space. Whilst Zuckerberg has played down rumours that the refresh has been adopted purely with business in mind, the fact remains that the benefits to business promoting themselves via Facebook would seem vast.
Web copy has to be informative, engaging and unique for it to be effective. Online copy has to be punchy, with short paragraphs that keep maintain the attentions of the reader. As online readers are known for paying the majority of their attention to the opening paragraphs of a webpage, the tasks for the web copywriter is to persuade them to continue to read until the end of a webpage. Online attention spans tend to be short, so the copy must be engaging enough to prevent the focus of readers from moving elsewhere.
In the summer of 2012, Google introduced a new feature called Google Handwrite, which makes possible handwritten searching through smartphones and tablet computers. Though, of course, plenty of people are used to typing their web search queries, while others are content with speaking or taking pictures of them, Handwrite enables each web searcher to conduct a search query on the Google homepage using the tip of their finger. Though it works well, it still has its drawbacks – which is why the recent news that Google has improved Handwrite in a number of ways is likely to be welcomed by many people.
Though Facebook Graph Search has recently been attracting a lot of headlines in the world of Internet search, Microsoft has recently been improving its own social search feature on its search engine Bing. To be more precise, Bing is adding more Facebook content – in fact, about five times more than previously – to its Social Sidebar feature.
Google Analytics can be an excellent tool for website owners to use in learning plenty of information concerning visits to their websites. However, though it isn’t difficult to find various guides on using Google Analytics, if you own a website, you might not be familiar with many of the ways in which Google Analytics can be used to help in building effective links for your website. Here, we hint at just some of them…
It’s fair to say that, in the world of SEO (search engine optimisation), there is a lot of jargon. Of course, this isn’t strictly a bad thing; it ensures, for example, that when one SEO expert talks to another SEO expert, they can use short, concise terms to describe various techniques and aspects, rather than always repeating tiresomely long-winded phrases. However, SEO jargon – or, at least, a lot of it – can pose problems when it is used by experts speaking to clients who are unfamiliar with such jargon. Thankfully, though, bewildering jargon is not something that you will have to experience often if you become a client of Precise English.