SEO is not just about keywords – the search engines are intelligent enough to use to a number of factors to determine your search engine rankings. Updating your blog regularly is a great move to make when you want to impress the search engines. Google in particular loves fresh, informative content, and regular blog posts help you to convince your customers and the search engines that you are truly engaged with the products that you sell and the field in which you work.
Guest blogging can provide a real boost to your SEO and inbound referrals, but only if its done well, and done with efficiency and impact already in mind. There are numerous benefits beyond the immediate aims of link building and SEO. Especially with content marketing becoming a key aspect of online strategy for 2013.
Here are a few things to consider if you are using guest bloggers:
- Scale your research. Content is the output. Research combined with inspiration, and your own particular flair, is the input. You can’t rely on randomly stumbling across, and remembering, ideas for content just when browsing the internet or noticing something on a social network. Instead, set up email alerts to get news delivered to your inbox from your main sources of information. Also use tools like Evernote or Pocket to clip and save articles to the cloud. Now you have material, you will be as up to date as possible for news from your sector.
- Leverage the power of Twitter. Twitter is the social media fire-hose from which we all drink, and its benefits to communication is enormous. Well known tools, like Tweetdeck and HootSuite can be used to create public or private lists. That way you are using it as a resource, as well as a means to engage with others. You can use hashtags or simply add people to lists who often tweet about the things you are interested in. Getting a better idea about what your audience is interested in will make it easier to write content that will get their attention.
- Set public deadlines. If you are being paid to write, you write. If its a promotional matter, or a project of your own undertaking, then it is usually private, until published. The trick authors encourage is to tell people. Set a deadline with the guest outlet you are blogging for, and stick to it. Otherwise you risk burning a valuable, high traffic bridge.
- Get organised. Think of guest blogging as any other piece of work, not just writing for its own sake. Include it in any productivity workflow tool you use most often, and set yourself reminders. You could even just edit your browser bookmarks, indicating action needs to be taken for the various blogs you read (by putting reminders in capitals).
- Keep aiming higher. Once you have established a reputation as a writer of quality guest blogs you can keep going for higher traffic media. This is a simple way to get noticed by your peers and customers, by consistently writing as a thought leader on a subject you are passionate about. The easier it is to include this in your working week, the more your content will get shared, and therefore the more likely you can approach widely read media who will want to publish what you write. Content marketing does take time, so the more efficiently you do this, the greater benefits you will receive.
This is valuable secret of inbound marketing. I hope it brings you new customers in 2013!
Fresh content is essential when it comes to your online infrastructure, and without the constant production of new material, you may well find yourself slipping behind the competition. It’s understandable that you may not always have time to produce new blog posts when you have a business to run, but by outsourcing your blogging to a premium digital agency, you can ensure that your customers are continually kept informed, engaged, up-to-date and interested in your service.
Blogs are great. They are an easy and effective way for people to write about whatever they want and share their news or opinions with an audience of readers. Blogs can build up a substantial following, and it is no surprise that they are used by professionals, businesses, students, or just people who have something to say and share. Blogging is so popular and powerful that there are numerous blogging awards dished out every year for the best ones.
As has been discussed and explained in previous posts, blog writing can do many things for your business. While it’s true that regular blog posts are an excellent way to keep your website fresh in the eyes of the search engines, they’re a lot more worthwhile if people are actually reading your posts; top really improve your website’s visibility it’s no good just publishing posts, sitting back, and hoping people will come across your blog. It is important that you actively drive traffic to your blog if you want to reach a larger audience.
Blogging can do many things for a business, such as opening up communication opportunities with customers and clients, and providing the perfect setting for promotion of your business. It allows you to demonstrate your services as well as sharing any business developments or press releases.
Many of us think that we know the story about how Henry Tudor, a man with a very tenuous claim to the English throne, nonetheless successfully defeated one of the most evil kings in English history, Richard III, before establishing himself as King Henry VII and a royal Tudor dynasty which lasted until 1603. This, in the process, gave England the lengthy period of tranquility that it desperately needed following the instability of the period of the Wars of the Roses lasting several decades beforehand. But is this traditionally-believed story really so accurate after all?
Here is just a small featurette as to why taking an ethical stance for SEO produces such great results:
There are three demographics that SEO serves, and finding a balance that works for each of them is more likely to produce high quality SEO than focusing on just one. We have: the web surfers/users, the website owners and the search engines.
When we first start to talk to customers about our Blog Writing Service, we’re often surprised by three common misconceptions they have about the way that blogs work…