If you have been browsing the web in search of a decent provider of SEO services, then you have probably already come across the terms ‘white hat’ and ‘black hat’ being used in relation to SEO. They are certainly peculiar and memorable terms, but what exactly do they mean? Well, in the world of SEO, they are basically used to categorise particular SEO techniques. Fascinated? Allow us to explain further…
Content is King. At Precise English we live and breathe this, but soon every business is going to have to jump on the bandwagon. What does this mean, exactly?
This means 2013 is the Return of the Blog. Not quite as exciting as Return of the King, but this could prove of epic importance to businesses planning their marketing for the year ahead.
But content for its own sake, and blogging for the sake of blogging (especially if this is out of a marketing budget) is a pointless endeavor. Given those producing this content should be writing about a subject they know a lot about; your brand, products, and sector, there should be a steady stream of articles to support SEO and social media marketing.
However, even the best of us get writers block from time to time. So for those times when you have ran out of things to say, here are a few ideas: Continue reading “10 Content Ideas to Increase Engagement” »
A great-looking website is always attractive, but if the written words that appear on it are not up to scratch the overall effect can be spoiled somewhat. Whilst the search engines pick up on several factors when it comes to ranking websites, great content is one of them and can also influence other factors such as how often your material is shared and how knowledgeable the public deem you to be on your chosen subject.
SEO vs. Content
There have been thousands of online discussions about writing for SEO and writing content that’s focused on the reader’s needs. Today, the big idea is to concentrate on a happy balance between the two. This is important if we are to attract the search engines and engage the reader with the same copy.
Anyone who has spent a decent amount of time in north east England, where staff of Precise English are based, should be familiar with the great number and variety of intriguing environments that it offers. And, indeed, such environments have obviously impressed many film producers, as a surprisingly decent number of well-known feature films have been made in this little corner of England. Listed here are just a few!
The answer is no!
It feels good to give such an early, definitive answer rather than build up to a conclusion. However, I still feel it’s only fair to justify my answer and explain why exactly so many experienced and knowledgeable people are against the use of justification for the web.
Why the risk can backfire dramatically
Although it may be tempting for owners of websites and companies to write their own copy, copywriting is an acquired skill learned over time and the ability to write engaging and effective SEO content is not as universal as it may look to the naked eye. As well as requiring the ability to use keywords subtly and skilfully to make content look less like spam and more like informative writing, copywriting is a professional skill that requires a lot of talent and experience to compose it engagingly and effectively.
Clarity and persuasion are two key elements of copywriting, and though keyword-heavy (knowing how ‘heavy’ is imperative, too) content is a factor when it comes to those all-important search engine rankings, the quality of the content itself is the most important factor when it comes to uploading articles that will engage, inform and ultimately secure trust in your services. When the quality of your copy is poor, this will undoubtedly taint your image in the eyes of potential customers and those new to your services.
No room for inadequacy
The content that you provide simply must be of the quality you wish to be associated with in all other areas of your services, meaning there is simply no room for the unprofessional and the inadequate. Businesses can now increasingly find that their websites are their shop window, and if you wish for people to investigate further then you must win their respect from the outset. So if you feel that outsourcing the composition of your web copy is the move to make, ensuring an optimal position in search engine results whilst being held in higher esteem, contact us today to get the ball rolling.
Are you the owner of a website? Perhaps you’re looking at launching a new site? What you probably haven’t been told by the ‘so-called web design experts’ is that the content on your website is much more important in terms of making money online than the design.
CONTENT IS KING
Are you shocked? Google can’t read web design – that’s a pretty obvious statement, right? You may be surprised at the high number of website owners who spend thousands of pounds on making their site look amazing, only to try and write the content themselves despite the fact that they are not experts in search engine optimisation copywriting.
One of the main reasons why a site will appear high on the number one search engine (Google) is the quality and relevance of its content; if you don’t know what you’re doing in relation to producing professionally optimised content for the user and the search engine then you’re bound to not only write content that doesn’t appeal to Google, but most importantly write content that simply doesn’t convert a visitor into a customer.
Action Plan for Every Site Owner
OK, so we’ve spoken about how fresh, unique content is imperative for every single website that wants to do well online, but how can you do this? There are two steps:
- The first step is to have a professional SEO Copywriting company produce the content for your website, with the correct keyword density to ensure the best possible chance of ranking well.
- The second step is to create regular blog posts on subjects relating to your industry – why? Every time you upload a post to your blog (on your website) the search engines see this as a new page – a great way to quickly build up the number of pages on your website!
Who do you speak to when you need professionally optimised content? Precise English! Give us a call on 0845 224 1337 or send an email by clicking here.
Keep your customer base engaged with great content
Business blogs are a highly valuable tool for engaging with your customers, keeping them up-to-date with developments both in terms of your products and the field in which your business is associated with. By constantly updating your website with blogs, it shows that you keep up with the pace regarding the services you provide and displays a strong sense of dedication, rather than your website appearing stagnant and neglected.
Regular blogs = a higher ranking
Updating your blog also means a higher placing in search engine rankings and means that you can keep up with the constant changes Google regularly make to ensure their results are of the highest spam-free standard as possible. Knowledgeable and well-written blogs ensure that your service is associated with quality and has a strong personal touch, allowing you to further cement your identity with the words you use as well as the products you sell and the way your website is laid out. Knowledgeable content shows that you are truly engaged with your service and intend to be at the forefront of changing trends and developments.
Well-written content is more likely to be shared
A range of different blogs works to your advantage, not only detailing the current stock you sell but uploading engaging and inventive features that are appropriate to the service you provide will increase your reputation and enhance the level of trust customers place in you. Well-written content is also more likely to be shared on social networks, meaning the more interesting an article is, the likelihood of other readers being directed to it becomes – ‘tweeting’ links to your blogs yourself is another method used to increase web presence and strengthen your brand.
How inventive and original copy increases sales, trust and confirms repeat visits
Original e-commerce content that is well-written and inventive sets your website apart from competitors, showing you have a genuine, detailed knowledge of your products and is largely far more impressive in a customer’s eyes than simply using the manufacturers’ descriptions. Additionally, interesting quality content that is unique to your website means that your website and services will be associated with a high standard and makes your website appear distinctive and knowledgeable in its field. This in turn leads to more sales and repeat visits to your website, and enhances your growing reputation.
Google LOVES Unique Content!
When you choose to upload original content to your website rather than duplicating what is available elsewhere, it makes your website stand apart and allows a personal touch to your services , meaning that your unique identity comes through in your written content as well as through the image you portray via your layout, design and visual identity. Brief descriptions that only offer basic information on shapes, sizes and colours often do not give enough information to secure sales, meaning that the field of content on various websites is neither detailed, insightful nor encouraging; and ultimately means that a service is only offering information already duplicated infinitely on the web – something that the leading search engine, Google, hates!
Unlocking sales and enhancing reputations
Content also needs to be optimised for search engines, meaning that a plethora of appropriate keywords are used to enable the highest rankings possible in search engine results if customers are going to be able to identify amongst an endless supply of similar services. All of this means that engaging, insightful and creative web copy is the key to unlocking sales and enviable reputations.