Why? Well, it starts with the basics. Even just a handful of basic spelling or grammatical errors throughout one piece of copy – just imagine, for example, if the previous sentence had begun with ‘Well it starts…’ or the current sentence had substituted ‘errors’ for ‘errers’ – can leave it with an unprofessional look. This, in turn, can risk giving your company a similarly unprofessional look in the minds of the readers of the copy.

However, well-written and persuasive copy requires much more than immaculate spelling and grammar. It needs to be written in a manner which not only makes clear the ethos of your company and the nature and, where relevant, specifics of the products and services on offer from your company, but also why these products and services are appropriate for the copy’s readers. If you have placed your copy in appropriate parts of the Internet, then you should already be attracting many appropriate prospective customers to your copy; the next step, then, should be spelling out more clearly why splashing their cash on your company’s products and/or services is a wise idea.

The answer is no!

It feels good to give such an early, definitive answer rather than build up to a conclusion. However, I still feel it’s only fair to justify my answer and explain why exactly so many experienced and knowledgeable people are against the use of justification for the web.

Are you a web designer or developer? Or are you one of these clients…

We’ve had clients in the past ask us whether they should justify the text for their website because “it will look cleaner and neater”. If you’ve ever had this asked of you, or if you’ve ever been the client doing the asking, we can most certainly relate.

With regards to our own clients, in most cases we’ve managed to persuade the client to keep the industry standard left alignment that we all know and love. However, there has been a few cases where we’ve lost the battle and the client has justified the text regardless.

A quick introduction to justified text

Text that’s justified is aligned within a column along both the left and right margin. When justifying, the spaces between words are stretched (or compressed) to align with both margins.

Justified text is used positively in newspapers to provide a clear structure for such a large amount of text.

“OK, so why is it so wrong to use justified text on my website?”

There’s more than one reason not to use justified text.

Printed media is a lot different to media viewed on a screen – well, it is for the human eye. An image on your computer screen is refreshed multiple times a second, making reading from a screen a lot harder on your eyes than if you were reading from say, a newspaper where the text is static.

Below are just four of many reasons why you should stay clear of using justified text for your website:

1. Different systems can display the text differently, especially the ‘rivers’ of white space (when spaces between words align with other lines of text creating a column of space throughout the content). Unfortunately this draws the eye away from the text, making it extremely difficult to read.
2. CONTROL – an editor for print has complete control over how the user will get to see the content. If you decide to use justified text on your website then this will not be the case. With almost endless combinations of browsers, operating systems etc. (all with different versions, too!) this means that you’re simply not able to see every single scenario of how the text will look on the screen.
3. The above two points can make it difficult for dyslexic users to read the text on your website if it is justified. The white space distracts the eye, making it very easy to lose your place. Dyslexia is not something that a web designer or developer should ignore, in fact The British Dyslexia Association says 10% of the British population are dyslexic.
4. Blind and visually impaired users find it very difficult to read justified text as the software they use, such as screen magnifiers, enlarges the uneven spaces even further to make it very hard to follow a sentence.

Don’t decrease your website’s readability with justified text.

Not only do these methods give the business a tangible and physical piece of promotion to hand directly to their customers but they’re ideal for use for businesses whose customer base may not be technically savvy or be used to finding the services they require online.

Many of the most forward thinking of businesses we work with are those who produce corporate materials as well as building an Internet presence: giving them the best possible chance of reaching as many customers as possible.

Promotional material is intended to give your customers the best possible view and impression of you and your business so it’s essential that any promotional material you choose and develop is of the highest quality, is informative and gives your customers and future customers clear instructions on how to engage your services.

That’s where Copywriting from Precise English can help

We’re experts in writing engaging and attention-grabbing content, whatever the nature of your business or your target audience.

When you need to get the very best results from the copywriting of your promotional or corporate material then trusting it to Precise English can make all the difference.

Click here to get in touch today.

While you’re busy passing the time between post-Christmas hangovers and taking unwanted presents back for an exchange or a refund there is something else you could be doing that could bring a smile to your face in 2012; planning your way to success with your business.

“WORK during the holiday’s” you say? Well, it’s not really going to feel like work if the outcome could make you a lot of money, is it?

Precise English SEO Copywriting Services

Here at the UK’s favourite small SEO copywriting company, Precise English, we continue to help small to medium-sized businesses (SMBs) improve their online presence with professional web copy that’s optimised for the search engines (Google, Bing etc.), SEO articles that help drive traffic and improve search engine ranking results, business blogs that engage the reader and improve rankings and online press releases that do exactly the same as SEO articles plus provide an opportunity to promote a new product or service.

We can help YOUR business improve its fortunes in 2012. Have you written the content on your website? Perhaps you haven’t even considered writing copy that will attract the search engines? Get in touch with Precise English and ask for our help, we’ll be glad to assist in improving your website and its rankings during 2012 and beyond.

Click here to send an email or call 0845 224 1337 to speak directly to a member of the team.

When you have products to sell, there’s no better and more lucrative time of the year than Christmas to attract the contents of the consumers’ wallet, and it is this time of year that you will surely seek to enjoy more traffic than any other.

When you find yourself with scores of potential customers passing through the ‘virtual doors’ of your website, is it important that they leave with a positive impression of you and your services, and the content on your website is the key to enhancing reputations above all other elements of it.

All I want for Christmas…is quality content

You’ll be hoping that your website appears at the highest positions possible when it comes to search engine rankings, and the best way to ensure this is by employing Search Engine Optimisation. Search engines like Google are becoming increasingly adept at identifying quality content and rewarding it, so if you want your service to appear as high as possible when it comes to search rankings, a happy medium between keywords and quality content is a must. The more your content is shared (especially via Google’s +1 service), the more search engines and users will come to respect it, and one way to ensure this occurs is offer informative and engaging articles to your customers that they will alert others to, meaning that your articles circulate and are seen by masses of people.

Get your Christmas copy composed professionally – click here to contact Precise English

Many people who feel confident enough to write their own copy quickly find that they lack the skills to acquire optimum search engine rankings and get people talking, so when seeking great copy for your website, especially at a time leading up to Christmas when you can enjoy a wealth of traffic and sales, it’s best to acquire the services of a professional copywriting and proofreading company. So why not focus on the core areas of your business and let Precise English take care of your copy to ensure heightened sales and traffic at Christmas?

Order professional SEO content today!

Although it may be tempting for owners of websites and companies to write their own copy, copywriting is an acquired skill learned over time and the ability to write engaging and effective SEO content is not as universal as it may look to the naked eye. As well as requiring the ability to use keywords subtly and skilfully to make content look less like spam and more like informative writing, copywriting is a professional skill that requires a lot of talent and experience to compose it engagingly and effectively.

Clarity and persuasion are two key elements of copywriting, and though keyword-heavy (knowing how ‘heavy’ is imperative, too) content is a factor when it comes to those all-important search engine rankings, the quality of the content itself is the most important factor when it comes to uploading articles that will engage, inform and ultimately secure trust in your services. When the quality of your copy is poor, this will undoubtedly taint your image in the eyes of potential customers and those new to your services.

No room for inadequacy

The content that you provide simply must be of the quality you wish to be associated with in all other areas of your services, meaning there is simply no room for the unprofessional and the  inadequate. Businesses can now increasingly find that their websites are their shop window, and if you wish for people to investigate further then you must win their respect from the outset. So if you feel that outsourcing the composition of your web copy  is the move to make, ensuring an optimal position in search engine results whilst being held in higher esteem, contact us today to get the ball rolling.

Google are continually making amendments to their service to optimise the reliability and quality of their rankings, and it is widely agreed that relevance and integrity are things that continually need to be adhered to, especially when considering how vast the wealth of poor material out there is.

The latest changes to Google (once again) mean that fresh content is favoured, which means producing high-quality written work on a regular basis is key, rather than simply setting up a website with a number of articles then simply letting the content side of things stagnate.

Make your website stand out

When you consistently add fresh content to your website it demonstrates that you have your eye on the ball and that you are knowledgeable in your field. Well-written and engaging content makes your web content seem less ‘salesy’ and more informative and if they are enjoyable to read, they are more likely to be shared, meaning more traffic and sales in the process. When uploading product descriptions to your site, it is also beneficial to write original and fresh content rather than simply duplicating the manufacturer’s descriptions, which will be used by numerous companies. Original and unique content will make you stand out, and show you to be dedicated and enthusiastic about the items you sell (to both Google and visitors).

More likely to be shared

If you lack the time to update your website(s) with new fresh content on a regular basis, then it’s a good idea to invest in the services of an  SEO copywriting company, who specialise in producing high-quality content with a robustly professional approach to grammar and spelling. It has been noted that since Google brought the recent ‘fresh content’ changes into the service, websites that aren’t as prolific when posting fresh content have started to see a loss in traffic, meaning that fresh content is even more valuable that it was before. Prolific posting may seem a chore, but continually updated websites show customers that you are engaged and involved with any developments that may be relevant to your service, and if articles are of great quality then they are more likely to be shared, leading to more traffic for your website.

Speak to Precise English today about our SEO Copywriting services – click here to email.

CONTENT IS KING

Are you shocked? Google can’t read web design – that’s a pretty obvious statement, right?  You may be surprised at the high number of website owners who spend thousands of pounds on making their site look amazing, only to try and write the content themselves despite the fact that they are not experts in search engine optimisation copywriting.

One of the main reasons why a site will appear high on the number one search engine (Google) is the quality and relevance of its content; if you don’t know what you’re doing in relation to producing professionally optimised content for the user and the search engine then you’re bound to not only write content that doesn’t appeal to Google, but most importantly write content that simply doesn’t convert a visitor into a customer.

Action Plan for Every Site Owner

OK, so we’ve spoken about how fresh, unique content is imperative for every single website that wants to do well online, but how can you do this? There are two steps:

1. The first step is to have a professional SEO Copywriting company produce the content for your website, with the correct keyword density to ensure the best possible chance of ranking well.
2. The second step is to create regular blog posts on subjects relating to your industry – why? Every time you upload a post to your blog (on your website) the search engines see this as a new page – a great way to quickly build up the number of pages on your website!

Who do you speak to when you need professionally optimised content? Precise English! Give us a call on 0845 224 1337 or send an email by clicking here.

Business blogs are a highly valuable tool for engaging with your customers, keeping them up-to-date with developments both in terms of your products and the field in which your business is associated with. By constantly updating your website with blogs, it shows that you keep up with the pace regarding the services you provide and displays a strong sense of dedication, rather than your website appearing stagnant and neglected.

Regular blogs = a higher ranking

Updating your blog also means a higher placing in search engine rankings and means that you can keep up with the constant changes Google regularly make to ensure their results are of the highest spam-free standard as possible. Knowledgeable and well-written blogs ensure that your service is associated with quality and has a strong personal touch, allowing you to further cement your identity with the words you use as well as the products you sell and the way your website is laid out. Knowledgeable content shows that you are truly engaged with your service and intend to be at the forefront of changing trends and developments.

Well-written content is more likely to be shared

A range of different blogs works to your advantage, not only detailing the current stock you sell but uploading engaging and inventive features that are appropriate to the service you provide will increase your reputation and enhance the level of trust customers place in you. Well-written content is also more likely to be shared on social networks, meaning the more interesting an article is, the likelihood of other readers being directed to it becomes – ‘tweeting’ links to your blogs yourself is another method used to increase web presence and strengthen your brand.

Contact Precise English today and ask about our business blogging services.

Original e-commerce content that is well-written and inventive sets your website apart from competitors, showing you have a genuine, detailed knowledge of your products and is largely far more impressive in a customer’s eyes than simply using the manufacturers’ descriptions. Additionally, interesting quality content that is unique to your website means that your website and services will be associated with a high standard and makes your website appear distinctive and knowledgeable in its field. This in turn leads to more sales and repeat visits to your website, and enhances your growing reputation.

Google LOVES Unique Content!

When you choose to upload original content to your website rather than duplicating what is available elsewhere, it makes your website stand apart and allows a personal touch to your services , meaning that your unique identity comes through in your written content as well as through the image you portray via your layout, design and visual identity. Brief descriptions that only offer basic information on shapes, sizes and colours often do not give enough information to secure sales, meaning that the field of content on various websites is neither detailed, insightful nor encouraging; and ultimately means that a service is only offering information already duplicated infinitely on the web – something that the leading search engine, Google, hates!

Unlocking sales and enhancing reputations

Content also needs to be optimised for search engines, meaning that a plethora of appropriate keywords are used to enable the highest rankings possible in search engine results if customers are going to be able to identify amongst an endless supply of similar services. All of this means that engaging, insightful and creative web copy is the key to unlocking sales and enviable reputations.

To speak to the SEO Copywriting experts, Precise English, click here.