Any journalist, editor, copywriter, author or publisher will tell you that a great headline is one of the most important factors in sales. Of course great content can lead to a “word of mouth effect”, shared links, Tweets etc. but it only works if people want to read it in the first place.
One of the best things about our work is that it allows us to unleash our artistic side: we get to brainstorm, plan and go to town on projects which really spark our imagination. At Precise English, we really are a bunch of happy creative copywriters.