I’m sure you have noticed that unless you have a website you’re losing out on an enormous potential market. Owning a professionally designed website is one thing, but having the right content on it is another; what do I mean by the ‘right content’?
Content is King
It’s clear that to make an impression online you need a website that will stand out; the design needs to reflect your brand and be a little different from most other websites. However, what about the content? Many business owners pay through the roof for professional web design, yet they write the copy on their own. Does this sound a little strange? If it doesn’t then read these bullet points and it soon will:
- Design doesn’t sell your products or services, it’s the copy that the visitor reads and is persuaded by.
- Google (and all of the other search engines) cannot read good web design! It’s imperative that you have content on your website with the correct keyword density to rank well on the major search engines.
- Spelling or grammatical mistakes on your website? The perfect way to lose business!
Now, those are just three of many bullet points I could list that would certify the need for professionally written web content. Why would you spend thousands of pounds on web design, yet only a few quid (or none at all) on the most important factor (content)? If this sounds like you, stop what you’re doing and give us a call on 0845 224 1337 or email us.
Updating your website on a regular basis is one way to achieve good rankings on the search engines. Why? Let’s use Google as an example; if you were Google and you saw a website was created in 2009 but the content hadn’t been changed for 2 years, would you start to wonder if the site was still active? Perhaps you would start to think it’s not offering anything useful to visitors? However, if you noticed that there were new pages being uploaded on a weekly basis you would know the site was active and providing regular content for people to see!
A great way to add fresh content to your website without actually having to create new web pages as such, is by adding a blog. Each blog uploaded to your website can act as a new page, and if the blog posts are optimised correctly for the search engines then they can give a real boost to your SEO campaign (quest to reach the top of the search engines).
0845 224 1337