Historical Places of North East England #3: Stockton-on-Tees

Posted on October 17, 2012 by preciseadmin

Though the town of Stockton-on-Tees today tends to attract less attention and visitors than its more highly-populated neighbour, Middlesbrough, its history as a town is actually several centuries lengthier. Still, despite this, Stockton was long considered a largely insignificant town before the laying of the first rail of the world’s first passenger railway in 1822 – which, it can be claimed, helped to dramatically transform both the country and the world. However, this isn’t Stockton’s only significant claim to fame.

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Buffalo Bill: A 19th Century global brand

Posted on October 10, 2012 by preciseadmin

One online definition of a ‘global brand’ is ‘any brand that has been marketed extensively around the world’ and, more notably, it is a name that is ‘usually applied to those that enjoy the very highest level of recognition’. It is largely agreed that a strong brand will offer high quality, and will hold a clear and unique position in the market. Building even just a local brand, never mind a global one, is something which many 21^st century businesses struggle to do effectively. It may therefore be a surprise to some people that 19^th century showman and performer William Cody, also known as Buffalo Bill, managed to build a global brand more than 100 years ago with huge levels of success.

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Public Relations Experts of History #10: Arthur Wellesley, 1st Duke of Wellington

Posted on September 23, 2012 by preciseadmin

Though there have been many dukes of Wellington since the dukedom was first granted to Irish-born but British-serving general Arthur Wellesley in 1814, that Wellington is easily the most remembered today. Furthermore, despite that Wellington’s notable political career, he remains remembered for one achievement above all others: helping to inflict upon Napoleon Bonaparte his last ever military defeat at the Battle of Waterloo in 1815. Though Wellington was often modest about this achievement, there remains evidence that, in many ways, he may have intentionally contributed to its memory and, thus, boosted his posthumous reputation.

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Great enter-Toon-ment is on offer from these north east England venues

Posted on September 7, 2012 by preciseadmin

Whether you are simply in the appropriate mood or would like some light relief after a difficult period in your life, watching live entertainment can doubtless help to bring a great deal of joy to your life. Here at Precise English, we are well aware of the wealth of great live entertainment venues in our home region of north east England; below, we describe just five that we reckon to be among the best and think have a record in providing live entertainment for a great variety of tastes.

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Public Relations Experts of History #9: Pauline Bonaparte

Posted on September 6, 2012 by preciseadmin

Many people would understandably doubt the credibility of Pauline Bonaparte, one of the younger sisters of the early nineteenth century Emperor of the French, Napoleon Bonaparte, as a ‘public relations expert of history’ – especially as her reputation today could be described as ambiguous at best. Indeed, she became notorious during her lifetime for her many attempts to satisfy her huge sexual appetite, which led Napoleon to have to repeatedly produce propaganda aimed at rescuing her reputation. However, she remains noteworthy for using several tactics which have, to an extent, salvaged her posthumous image.

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Public Relations Experts of History #8: Franklin Delano Roosevelt, 32nd President of the United States of America

Posted on September 3, 2012 by preciseadmin

It is hard for anyone to argue that the US presidential electoral success of Franklin Delano Roosevelt was anything less than groundbreaking. In the 1932 US presidential election, he won by a landslide and attracted 22,817,883 votes, more than any previous candidate for the Presidency, before beating this record in the 1936 election through attracting 27,752,648 votes. Roosevelt was re-elected as President in 1940 and 1944 before his death in 1945, leaving him the most electorally successful US President ever by that time.

Public Relations Experts of History #8

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Public Relations Experts of History #7: Celebrators of Captain James Cook

Posted on August 28, 2012 by preciseadmin

The British explorer Captain James Cook amassed many great achievements during his career in the Royal Navy, including making detailed maps of Newfoundland, making the first European contact with the eastern coastline of Australia and the Hawaiian Islands and making the first recorded circumnavigation of New Zealand. Hence, it should hardly prove a surprise that he and his achievements have been commemorated in places spanning the globe. Such commemorations have clearly contributed towards developing the flattering international reputation attached to Cook today.

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Public Relations Experts of History #6: King Louis XIV of France

Posted on August 21, 2012 by preciseadmin

Louis XIV reigned over France from 1643 until 1715, making him the longest-reigning king in European history. It was for over five decades of this time that Louis also ruled the country, during which time he carefully cultivated an attractive image for himself and his reign following the persistent threat to the French monarchy during the civil war known as the Fronde. Indeed, his commonly-used nickname, ‘the Sun King’, derives from such propaganda, and was intended to reflect the absolute nature of the power which Louis came to exercise.

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Public Relations Experts of History #5: British Caricaturists 1803-05

Posted on July 31, 2012 by preciseadmin

British caricaturists during the historical period spanning the Napoleonic Wars, much like modern British satirists, regularly shined a very revealing light on public opinion of contemporary current affairs. However, from 1803 to 1805, their caricatures also often served as pro-government propaganda, clearly intended as they were to invigorate among Britons a renewed appetite for war. This was especially crucial for the UK government following its declaration of war on Napoleonic France in 1803, which followed a brief tenure of peace between Britain and France and marked what is today commonly regarded as the beginning of the Napoleonic Wars.

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Public Relations Experts of History #4: King Henry VII of England

Posted on July 26, 2012 by preciseadmin

Many of us think that we know the story about how Henry Tudor, a man with a very tenuous claim to the English throne, nonetheless successfully defeated one of the most evil kings in English history, Richard III, before establishing himself as King Henry VII and a royal Tudor dynasty which lasted until 1603. This, in the process, gave England the lengthy period of tranquility that it desperately needed following the instability of the period of the Wars of the Roses lasting several decades beforehand. But is this traditionally-believed story really so accurate after all?

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