If you have been browsing the web in search of a decent provider of SEO services, then you have probably already come across the terms ‘white hat’ and ‘black hat’ being used in relation to SEO. They are certainly peculiar and memorable terms, but what exactly do they mean? Well, in the world of SEO, they are basically used to categorise particular SEO techniques. Fascinated? Allow us to explain further…
Google has released its new Disavow Links tool, after what has seemed like an endless wait for some webmasters. The tool may not sound that exciting, but it is the first time Google has allowed webmasters to specify which links they want removing from their website, so excuse us if we get a bit carried away!
SEO is having real trouble shaking off this reputation of being a tool for tricking search engines into ranking websites of poor quality. There has been recent confusion whether we are White Hat or Black Hat now, if SEO has bled into just another aspect of PR, if it actually works and if keyword stuffing is out the window, what is it that we do? In short, SEO is going through an identity crisis. But here at Precise English, we know exactly who we are and what we do. SEO Copywriting is THE major player. I know we recite our motto of “Our Content is King” and we stick by that.
It never fails to surprise me how big an issue keywords really are. On one hand you have those who champion there use and, to be fair, they do play an integral role to SEO. Don’t believe people who say to ignore them. On the other hand you face the constant argument that a focus on keywords can be detrimental to the quality and content of your site.
The Internet has revolutionised the way that the vast majority of businesses operate and promote themselves. Long gone are the days when a leaflet drop was the height of trendy promotion: nowadays smart business owners are turning to SEO and other online marketing techniques to make the most of their business.
OK, so Christmas has been and now you’re looking forward to the New Year celebrations; you’re hoping that New Year’s Eve won’t be the monumental letdown that it seems to be almost every year and that 2012 will bring with it a bit of luck for yourself and your business (or the business you hope to launch).
While you’re busy passing the time between post-Christmas hangovers and taking unwanted presents back for an exchange or a refund there is something else you could be doing that could bring a smile to your face in 2012; planning your way to success with your business.
“WORK during the holiday’s” you say? Well, it’s not really going to feel like work if the outcome could make you a lot of money, is it?
Precise English SEO Copywriting Services
Here at the UK’s favourite small SEO copywriting company, Precise English, we continue to help small to medium-sized businesses (SMBs) improve their online presence with professional web copy that’s optimised for the search engines (Google, Bing etc.), SEO articles that help drive traffic and improve search engine ranking results, business blogs that engage the reader and improve rankings and online press releases that do exactly the same as SEO articles plus provide an opportunity to promote a new product or service.
We can help YOUR business improve its fortunes in 2012. Have you written the content on your website? Perhaps you haven’t even considered writing copy that will attract the search engines? Get in touch with Precise English and ask for our help, we’ll be glad to assist in improving your website and its rankings during 2012 and beyond.
Click here to send an email or call 0845 224 1337 to speak directly to a member of the team.
Don’t risk missing out on festive opportunities
When you have products to sell, there’s no better and more lucrative time of the year than Christmas to attract the contents of the consumers’ wallet, and it is this time of year that you will surely seek to enjoy more traffic than any other.
When you find yourself with scores of potential customers passing through the ‘virtual doors’ of your website, is it important that they leave with a positive impression of you and your services, and the content on your website is the key to enhancing reputations above all other elements of it.
All I want for Christmas…is quality content
You’ll be hoping that your website appears at the highest positions possible when it comes to search engine rankings, and the best way to ensure this is by employing Search Engine Optimisation. Search engines like Google are becoming increasingly adept at identifying quality content and rewarding it, so if you want your service to appear as high as possible when it comes to search rankings, a happy medium between keywords and quality content is a must. The more your content is shared (especially via Google’s +1 service), the more search engines and users will come to respect it, and one way to ensure this occurs is offer informative and engaging articles to your customers that they will alert others to, meaning that your articles circulate and are seen by masses of people.
Get your Christmas copy composed professionally – click here to contact Precise English
Many people who feel confident enough to write their own copy quickly find that they lack the skills to acquire optimum search engine rankings and get people talking, so when seeking great copy for your website, especially at a time leading up to Christmas when you can enjoy a wealth of traffic and sales, it’s best to acquire the services of a professional copywriting and proofreading company. So why not focus on the core areas of your business and let Precise English take care of your copy to ensure heightened sales and traffic at Christmas?
Why the risk can backfire dramatically
Although it may be tempting for owners of websites and companies to write their own copy, copywriting is an acquired skill learned over time and the ability to write engaging and effective SEO content is not as universal as it may look to the naked eye. As well as requiring the ability to use keywords subtly and skilfully to make content look less like spam and more like informative writing, copywriting is a professional skill that requires a lot of talent and experience to compose it engagingly and effectively.
Clarity and persuasion are two key elements of copywriting, and though keyword-heavy (knowing how ‘heavy’ is imperative, too) content is a factor when it comes to those all-important search engine rankings, the quality of the content itself is the most important factor when it comes to uploading articles that will engage, inform and ultimately secure trust in your services. When the quality of your copy is poor, this will undoubtedly taint your image in the eyes of potential customers and those new to your services.
No room for inadequacy
The content that you provide simply must be of the quality you wish to be associated with in all other areas of your services, meaning there is simply no room for the unprofessional and the inadequate. Businesses can now increasingly find that their websites are their shop window, and if you wish for people to investigate further then you must win their respect from the outset. So if you feel that outsourcing the composition of your web copy is the move to make, ensuring an optimal position in search engine results whilst being held in higher esteem, contact us today to get the ball rolling.
Don’t let your content stagnate
Google are continually making amendments to their service to optimise the reliability and quality of their rankings, and it is widely agreed that relevance and integrity are things that continually need to be adhered to, especially when considering how vast the wealth of poor material out there is.
The latest changes to Google (once again) mean that fresh content is favoured, which means producing high-quality written work on a regular basis is key, rather than simply setting up a website with a number of articles then simply letting the content side of things stagnate.
Make your website stand out
When you consistently add fresh content to your website it demonstrates that you have your eye on the ball and that you are knowledgeable in your field. Well-written and engaging content makes your web content seem less ‘salesy’ and more informative and if they are enjoyable to read, they are more likely to be shared, meaning more traffic and sales in the process. When uploading product descriptions to your site, it is also beneficial to write original and fresh content rather than simply duplicating the manufacturer’s descriptions, which will be used by numerous companies. Original and unique content will make you stand out, and show you to be dedicated and enthusiastic about the items you sell (to both Google and visitors).
More likely to be shared
If you lack the time to update your website(s) with new fresh content on a regular basis, then it’s a good idea to invest in the services of an SEO copywriting company, who specialise in producing high-quality content with a robustly professional approach to grammar and spelling. It has been noted that since Google brought the recent ‘fresh content’ changes into the service, websites that aren’t as prolific when posting fresh content have started to see a loss in traffic, meaning that fresh content is even more valuable that it was before. Prolific posting may seem a chore, but continually updated websites show customers that you are engaged and involved with any developments that may be relevant to your service, and if articles are of great quality then they are more likely to be shared, leading to more traffic for your website.
Are you the owner of a website? Perhaps you’re looking at launching a new site? What you probably haven’t been told by the ‘so-called web design experts’ is that the content on your website is much more important in terms of making money online than the design.
CONTENT IS KING
Are you shocked? Google can’t read web design – that’s a pretty obvious statement, right? You may be surprised at the high number of website owners who spend thousands of pounds on making their site look amazing, only to try and write the content themselves despite the fact that they are not experts in search engine optimisation copywriting.
One of the main reasons why a site will appear high on the number one search engine (Google) is the quality and relevance of its content; if you don’t know what you’re doing in relation to producing professionally optimised content for the user and the search engine then you’re bound to not only write content that doesn’t appeal to Google, but most importantly write content that simply doesn’t convert a visitor into a customer.
Action Plan for Every Site Owner
OK, so we’ve spoken about how fresh, unique content is imperative for every single website that wants to do well online, but how can you do this? There are two steps:
- The first step is to have a professional SEO Copywriting company produce the content for your website, with the correct keyword density to ensure the best possible chance of ranking well.
- The second step is to create regular blog posts on subjects relating to your industry – why? Every time you upload a post to your blog (on your website) the search engines see this as a new page – a great way to quickly build up the number of pages on your website!
Who do you speak to when you need professionally optimised content? Precise English! Give us a call on 0845 224 1337 or send an email by clicking here.