Google Analytics can be an excellent tool for website owners to use in learning plenty of information concerning visits to their websites. However, though it isn’t difficult to find various guides on using Google Analytics, if you own a website, you might not be familiar with many of the ways in which Google Analytics can be used to help in building effective links for your website. Here, we hint at just some of them…
It’s fair to say that, in the world of SEO (search engine optimisation), there is a lot of jargon. Of course, this isn’t strictly a bad thing; it ensures, for example, that when one SEO expert talks to another SEO expert, they can use short, concise terms to describe various techniques and aspects, rather than always repeating tiresomely long-winded phrases. However, SEO jargon – or, at least, a lot of it – can pose problems when it is used by experts speaking to clients who are unfamiliar with such jargon. Thankfully, though, bewildering jargon is not something that you will have to experience often if you become a client of Precise English.
If you own a website and have been busy developing links for it, then you are probably already familiar with Google Analytics, the highly regarded service which can provide you with statistics about the visits to your website. However, you may not be aware of some of the ways in which you can use Google Analytics to help you in building especially effective links to your website. Allow us to enlighten you…
Though conducting SEO audits can be an excellent way of discerning SEO-related drawbacks with a website, for smaller businesses, robust and large-scale SEO audits can take longer than is reasonably practical and often come with price tags that these businesses cannot afford. However, many such businesses can still benefit from conducting audits – to be exact, Lite SEO audits.
Engaging your customer
Often your website will be a potential customer’s first impression of you and your company. We all know that first impressions count – so it is important that you make it a good one! This means that the content on your website needs to capture their attention. You want well written text that is going to tell the customer exactly what they want to know. Error-free text is also essential, because you don’t want to give your website visitors an excuse to go elsewhere and find someone else!
Problem is they don’t know how to get it, beyond what local TV, newspapers, and radio stations put out. This means that legacy media still rules, restricting local businesses access to a local market to the old rules of the game and advertising rates.
Search engines and PPC advertising, supported by content and SEO can help, of course. But there’s a definite gap, big enough to drive a bus through, which technology startups and hyperlocal media outlets are now trying to fill.
When it comes to press release writing, many companies or businesses do not think about search engine optimisation. We already know that shopping is becoming more and more online-based, and the same can be said for news of all types. In today’s society of smartphones, tablets and on-the-go Internet access, it has become necessary for companies to spread their news online, yet only 14% of press releases posted on major news sites have been written with SEO in mind.
Google has released its new Disavow Links tool, after what has seemed like an endless wait for some webmasters. The tool may not sound that exciting, but it is the first time Google has allowed webmasters to specify which links they want removing from their website, so excuse us if we get a bit carried away!
The media is a fabulous and valuable resource to businesses, and can be hugely beneficial and helpful when it comes to publicity and promotion. If used to its full potential, the media essentially provides your business with free advertising, something which is certainly not to be sniffed at! Working with journalists and getting your business into the media, however, can be tricky for those who don’t understand how the media industry works.
As has been discussed and explained in previous posts, blog writing can do many things for your business. While it’s true that regular blog posts are an excellent way to keep your website fresh in the eyes of the search engines, they’re a lot more worthwhile if people are actually reading your posts; top really improve your website’s visibility it’s no good just publishing posts, sitting back, and hoping people will come across your blog. It is important that you actively drive traffic to your blog if you want to reach a larger audience.