Websites must have fresh content posted on them in order to survive in 2013; the ‘Year of Google Updates’. When people visit your website for information, they expect all of the content to be completely up-to-date and relevant, and what’s more is that the search engines also expect fresh content to be delivered on a regular basis. But from a sales point of view, why do you need to add new content so regularly? Well, one of the reasons is that as a company specialising in your field, you’ll be expected to be something of a knowledgeable source that is fully engaged with the products that they sell and is genuinely interested in them.
If you have been browsing the web in search of a decent provider of SEO services, then you have probably already come across the terms ‘white hat’ and ‘black hat’ being used in relation to SEO. They are certainly peculiar and memorable terms, but what exactly do they mean? Well, in the world of SEO, they are basically used to categorise particular SEO techniques. Fascinated? Allow us to explain further…
It’s fair to say that, in the world of SEO (search engine optimisation), there is a lot of jargon. Of course, this isn’t strictly a bad thing; it ensures, for example, that when one SEO expert talks to another SEO expert, they can use short, concise terms to describe various techniques and aspects, rather than always repeating tiresomely long-winded phrases. However, SEO jargon – or, at least, a lot of it – can pose problems when it is used by experts speaking to clients who are unfamiliar with such jargon. Thankfully, though, bewildering jargon is not something that you will have to experience often if you become a client of Precise English.
Brands are going to become full content publishers in 2013, and ‘content marketing’ is going to be the much needed anchor in the noise of social media, which will serve a double purpose and support SEO effectively. Publishing will mean different things to different brands, and it is clear that those who lack a coherent strategy, or the ability to deliver, will fall behind those who know understand the value of effective engagement.
Here are our five content marketing predictions for 2013 (compiled by the Content Marketing Institute from interviews of over 100 experts):
A great-looking website is always attractive, but if the written words that appear on it are not up to scratch the overall effect can be spoiled somewhat. Whilst the search engines pick up on several factors when it comes to ranking websites, great content is one of them and can also influence other factors such as how often your material is shared and how knowledgeable the public deem you to be on your chosen subject.
Engaging your customer
Often your website will be a potential customer’s first impression of you and your company. We all know that first impressions count – so it is important that you make it a good one! This means that the content on your website needs to capture their attention. You want well written text that is going to tell the customer exactly what they want to know. Error-free text is also essential, because you don’t want to give your website visitors an excuse to go elsewhere and find someone else!
No matter what your area of business, there will always be times when you need to write content, whether it is for a press release or a new web page. Unfortunately for many businesses, writing high quality pieces as well finding the time to do so is often easier said than done.
This week is Social Media Week, an international event which investigates the impact and power of social media. Held in 13 different cities, including London and Glasgow, Social Media Week aims to help people and organisations connect with one another by sharing and collaborating ideas and information.
That headline is a very simple statement, but I think it is a very good philosophy to take in online marketing. One of the biggest concerns clients often have with SEO and especially with SEO copywriting, is that somehow their branding or message won’t get across. But attempting this in-house can be false economy. True, you’ll save on paying for services like ours, but the results simply won’t generate as positive a response.
Mistakes: we have all made them. Indeed, anyone who says they haven’t should probably be checked for a pulse to make sure that they are, you know, human. However, you should really go to considerable lengths to avoid spelling and grammatical errors in your company’s written copy, as they could otherwise give your business an unprofessional image in the minds of potential customers.