Web copy has to be informative, engaging and unique for it to be effective. Online copy has to be punchy, with short paragraphs that keep maintain the attentions of the reader. As online readers are known for paying the majority of their attention to the opening paragraphs of a webpage, the tasks for the web copywriter is to persuade them to continue to read until the end of a webpage. Online attention spans tend to be short, so the copy must be engaging enough to prevent the focus of readers from moving elsewhere.
The North Tyneside coastal town of Whitley Bay has garnered a fame that belies its relatively small size. Indeed, it has become known for a funfair called the Spanish City, seen big name musicians like Oasis, The Stone Roses and Pet Shop Boys perform at its ice rink and even appeared on 1990s comedy sketch TV show The Fast Show. However, none of this touches upon the true length of the town’s history, which dates back centuries and has even seen the town undergo a notable change of name during the early twentieth century. Just read on to find out more…
SEO vs. Content
There have been thousands of online discussions about writing for SEO and writing content that’s focused on the reader’s needs. Today, the big idea is to concentrate on a happy balance between the two. This is important if we are to attract the search engines and engage the reader with the same copy.
We’re in no doubt as to what we offer here at Precise English: we are all about bringing you the most cost-effective, efficient and high quality SEO copywriting services, whether you would like us to write an article or two or assume responsibility for your entire online blog.
As a company that specialises in SEO copywriting services, you would expect us to boast about all of the things that our expertise can do for your website and, by extension, your whole business.
Any regular reader of the Precise English blog will be aware of how strong an emphasis we place on readable, informative and engaging content when it comes to our SEO copywriting services. We have repeatedly asserted the importance of SEO copywriting services being aimed squarely at the user, rather than merely trying to second-guess how the search engines have set up their algorithms – not least given that, in any case, the desires of human users and the search engines are one and the same.
In earlier posts we have discussed social media sites to some extent, but have unfairly downplayed the significance of shared content. We now live in a world of Twitter feeds and Facebook statuses. Bang up to date news around the clock leads people to want more information and fast. All these social media sites, news channels, YouTube channels etc. gain subscribers, and have many loyal fans regularly checking in to read, watch or listen to the latest updates. And that’s what your site needs to be.
“Hold on a minute… how could SEO copywriting services possibly be about anything other than search engines?” we hear you ask. Well, it’s a fair question, as you might have long imagined that it’s the ability to get as many relevant keywords into a web page as possible without compromising on readability that makes SEO copywriting services effective.
If you are the kind of person who is likely to request SEO copywriting services from us – or in other words, someone who may be good with ideas but not great at expressing yourself in words – then you may not have thought of the ‘personality’ that the best writing can add to your company website.
For several years now SEO has become more and more an essential part of online marketing, but still suffers from being a hard sell. The question clients want to know the answer to immediately when pitching SEO is: “How much traffic will it drive through my website?” And it’s an understandable question. A business needs to know if you are worth investing in, and they are bound to judge that on how solid your predictions for success are. But with SEO it isn’t that simple. Basically there are too many variables to give an answer that would truthfully be anywhere near accurate. One variable of course, relies heavily on the content of the website. Outsourcing the content writing and copy editing aspects of SEO is a smart move for sure. Not only will it reassure the client’s concerns (“How can one company deal with every aspect of SEO?!”) it will also improve results. Let our expert SEO Copywriting Services deal with the content, allowing you to focus on what you do best.