Using the same product descriptions that other eCommerce websites use is a big mistake, and can see you penalised by the search engines. However, this is not the only disadvantage to be had from marketing your products in this way. Using the same descriptions as everyone else certainly isn’t going to help you to stand out from the crowd and it definitely won’t show potential customers that you are truly engaged and interested in the products that you sell.
If you own a retail company with its own website, then you may think that copying descriptions of items from manufacturers, suppliers or competitors onto your company’s website may help you to provide accurate and reliable information about the items that your company stocks. WRONG!
As our nation becomes more web-savvy, online retailers are struggling against each other to come out on top in the eyes of consumers and the search engines. Many are turning to eCommerce SEO Copywriting services in order to improve their web content and search engine ranking.
As more and more businesses turn to the web as their primary way of making sales, it’s little wonder that SEO product descriptions are forming such a huge part of our current workload.