When it comes to press release writing, many companies or businesses do not think about search engine optimisation. We already know that shopping is becoming more and more online-based, and the same can be said for news of all types. In today’s society of smartphones, tablets and on-the-go Internet access, it has become necessary for companies to spread their news online, yet only 14% of press releases posted on major news sites have been written with SEO in mind.
The media is a fabulous and valuable resource to businesses, and can be hugely beneficial and helpful when it comes to publicity and promotion. If used to its full potential, the media essentially provides your business with free advertising, something which is certainly not to be sniffed at! Working with journalists and getting your business into the media, however, can be tricky for those who don’t understand how the media industry works.
When we talk about SEO Press Releases with our customers, they’re often surprised by the suggestion as they think press releases are only suitable for the media or businesses with media connections.
OK, so Christmas has been and now you’re looking forward to the New Year celebrations; you’re hoping that New Year’s Eve won’t be the monumental letdown that it seems to be almost every year and that 2012 will bring with it a bit of luck for yourself and your business (or the business you hope to launch).
While you’re busy passing the time between post-Christmas hangovers and taking unwanted presents back for an exchange or a refund there is something else you could be doing that could bring a smile to your face in 2012; planning your way to success with your business.
“WORK during the holiday’s” you say? Well, it’s not really going to feel like work if the outcome could make you a lot of money, is it?
Precise English SEO Copywriting Services
Here at the UK’s favourite small SEO copywriting company, Precise English, we continue to help small to medium-sized businesses (SMBs) improve their online presence with professional web copy that’s optimised for the search engines (Google, Bing etc.), SEO articles that help drive traffic and improve search engine ranking results, business blogs that engage the reader and improve rankings and online press releases that do exactly the same as SEO articles plus provide an opportunity to promote a new product or service.
We can help YOUR business improve its fortunes in 2012. Have you written the content on your website? Perhaps you haven’t even considered writing copy that will attract the search engines? Get in touch with Precise English and ask for our help, we’ll be glad to assist in improving your website and its rankings during 2012 and beyond.
Click here to send an email or call 0845 224 1337 to speak directly to a member of the team.
If you are reading this and are thinking ‘why would I need someone else to write my copy’ then you are either an expert SEO copywriter or one of (thankfully) a small amount of business owners who think that they can write optimised web copy to target both the user and the search engine.
If, however, you are looking for an SEO Copywriting company to provide you with optimised…
- Website Content
- Press Releases
…then you’ve landed on the right website.
What type your SEO Copywriting company?
The SEO copywriting company you choose to work with should have a vast amount of experience in writing copy for the web. The best SEO Copywriting companies will be happy to provide you with a portfolio of recent projects that they’ve undertaken, and should also be able to walk you through things like keyword density and keyword placement.
The SEO Copywriting company that you decide to work with should have experience writing for many different sectors. For example, here at Precise English, we have written articles, blogs, web copy and press releases on every sector imaginable. However, if there is ever a topic that we haven’t written for in the past then our in-house team will complete free research into that topic.
Copywriting with the search engines in mind is not an easy task and should only be outsourced to a company with experience and expertise in search engine optimisation and content writing.
A potentially very effective means of promoting your online company’s products and services is the press release – or more specifically, one that has been written for the needs of the web. Much like our other copywriting work here at Precise English, online press releases involve writing for both the search engines and the human user, complete with appropriately researched and chosen keywords.
If there’s any bad news to report about online press releases, it’s that much like other areas of SEO copywriting, they can be a waste of time if you insist on doing them yourself. This is because those who are not professional copywriters frequently include too many keywords in their online press releases or do not write in an appropriate tone that hooks in, rather than deters, the human user.
The fierce competition among websites to perform well in the search engine rankings for particular keywords demonstrates just how important it is to get your business noticed online if you are to win sales. There are many ways of doing this, however, with online press releases being just one method that you may not have previously considered.
Online press releases work in a different way to traditional offline press releases. They attract attention because they allow you to get your company in the news, and potential customers will always have their heads turned by information that is deemed newsworthy. They help to develop your brand in the wider online community, immediately commanding trust and respect, and also help to drive traffic to your site as a result of the newfound interest in your company.
Are you interested in improving your online visibility? Would you like to appear higher in the search engine rankings?
Of course you would. That’s why at Precise English we offer an article writing service that’s streets ahead of the competition in quality and price. If you’re looking for a company to handle a large number of articles or press releases on a monthly basis, we’re the people to speak to.
For more information send us an email or call the team on 0845 224 1337.
Precise English are the people to speak to.
To learn more, feel free to pop into our Middlesbrough office or call us on 0845 224 1337 and ask for Benjamin Kerry.Precise English Limited
If you are considering the best way of writing press releases, either online or offline, then our immediate advice would be: don’t. There are few things worse than a poorly written press release that doesn’t inform or entertain anyone. Instead, get an expert to do the job for you.
You may be a company that has just launched, have a new product line to promote, or simply desire a boost in your website’s traffic. Whatever your needs, you can make the process of advertising your latest product or service easier by having a company such as ours writing press releases for your individual needs.
Here at Precise English, we are skilled in writing press releases for a wide range of companies. We have been writing press releases for years, so we are highly skilled in writing for the particular needs of the online media. We ensure that your online press releases are professionally written so that they will attract more people to view and re-post it.
If you are interested in us writing press releases for you, just contact our friendly team now, on 0845 224 1337.