The new changes to the Facebook desktop interface should be an eye-opener for any business using social networking platforms to connect with the public. It’s said that the revamped news feed has been designed in order to emulate the stripped-down Facebook app interface, as enjoyed by smartphone and tablet users. Facebook CEO Mark Zuckerberg said that the new look had been constructed in order to provide laptop and PC Facebook users with a less cluttered approach, with the ticker being given less prominence and relocated to subtle black sidebar, whilst photos and videos that appear on the news feed are now allocated more screen space. Whilst Zuckerberg has played down rumours that the refresh has been adopted purely with business in mind, the fact remains that the benefits to business promoting themselves via Facebook would seem vast.
The recent introduction of Facebook Graph Search could revolutionise the manner in which many businesses, especially small local businesses, use Facebook to promote themselves. Hence, such businesses might have a lot to learn about how they can effectively promote themselves to people using Facebook Graph Search; however, Facebook have already provided some tips to help businesses to begin their learning.
Though many avid Facebook users are likely to be well aware of the website’s search function, they are likely to have only used it for a very limited range of purposes – including, for example, attempting to check if people that they know in real life also have their own Facebook pages. However, many people could soon be using the Facebook search function for a much greater number and variety of purposes, thanks to Facebook’s introduction of a new search feature known as Facebook Graph Search.
Airbnb is a global success story. Having raised $120 million they are the leading community marketplace for people renting their homes and spare rooms to travellers. Airbnb is now active in over 33,000 cities in 192 countries. Over 10 million nights are booked every day.
None of this would be possible without the power of social media and how they have leveraged it. The “content” is also the product which they are selling: the chance to stay in unique, interesting, or just plain comfortable surroundings. For those selling it is the chance to earn extra money from anything from a spare room to a holiday home. Airbnb is the eBay for spare rooms.
Supermarkets are very good at getting customers. They have to be. With tens of thousands of staff, suppliers and shareholders, they, like social networks, need a critical mass of customers to keep profits healthy. The way supermarkets and other Fast Moving Consumer Goods (FMCG) brands have leveraged their marketing this holiday season serves as a great example for how to engage on social media platforms.
Brands have to pick the right social networks for their customers. Then it is a case of using this mass communication tool to the best effect. The following examples are from five leading supermarket chains, and how they have used Facebook this holiday.
It seems increasingly unthinkable that a company seeking to generate interest in its services online would neglect to have a presence on the social networks. However, most modestly-sized businesses simply don’t have time to not only respond to every tweet directed at them, compose new tweets, update their status whenever necessary or build strong, mutually-beneficial connections on a daily basis.
We are all aware that social media is becoming an increasingly popular outlet through which businesses and companies can reach out to their potential customers or clients. Yet, with so many other businesses now using the same sites, effective social media optimisation is vital and companies are always on the lookout for new ways to increase their presence on social media sites. Continue reading “Facebook’s ‘Promote’ button: helpful tool or outrageous expense?” »
As has been discussed and explained in previous posts, blog writing can do many things for your business. While it’s true that regular blog posts are an excellent way to keep your website fresh in the eyes of the search engines, they’re a lot more worthwhile if people are actually reading your posts; top really improve your website’s visibility it’s no good just publishing posts, sitting back, and hoping people will come across your blog. It is important that you actively drive traffic to your blog if you want to reach a larger audience.
OK, so you think you have done everything right when setting up your business. You’ve…
- Setup the office/phone/website etc.
- Checked the competition
- Decided on your services &
- Identified your USP*
*(if only setting up a business was this easy!)
Now it’s time to start selling; but where are the sales?
Social media can help.
Twitter provides a great platform for people to connect and interact with others, particularly with those they might not usually meet. It is no surprise, then, that Twitter is being used increasingly by online businesses. Social media can do a lot for a business, from simply spreading the word and drumming up customers, to putting you in touch with useful contacts and providing free advertising. It’s important to get the most out of Twitter, so if you’re new to the game follow these tips to get you started.