It seems increasingly unthinkable that a company seeking to generate interest in its services online would neglect to have a presence on the social networks. However, most modestly-sized businesses simply don’t have time to not only respond to every tweet directed at them, compose new tweets, update their status whenever necessary or build strong, mutually-beneficial connections on a daily basis.
We are all aware that social media is becoming an increasingly popular outlet through which businesses and companies can reach out to their potential customers or clients. Yet, with so many other businesses now using the same sites, effective social media optimisation is vital and companies are always on the lookout for new ways to increase their presence on social media sites. Continue reading “Facebook’s ‘Promote’ button: helpful tool or outrageous expense?” »
This week is Social Media Week, an international event which investigates the impact and power of social media. Held in 13 different cities, including London and Glasgow, Social Media Week aims to help people and organisations connect with one another by sharing and collaborating ideas and information.
OK, so you think you have done everything right when setting up your business. You’ve…
- Setup the office/phone/website etc.
- Checked the competition
- Decided on your services &
- Identified your USP*
*(if only setting up a business was this easy!)
Now it’s time to start selling; but where are the sales?
Social media can help.
Twitter provides a great platform for people to connect and interact with others, particularly with those they might not usually meet. It is no surprise, then, that Twitter is being used increasingly by online businesses. Social media can do a lot for a business, from simply spreading the word and drumming up customers, to putting you in touch with useful contacts and providing free advertising. It’s important to get the most out of Twitter, so if you’re new to the game follow these tips to get you started.
Social Media Optimisation is something that should not be taken lightly. These online platforms bring businesses closer to their customers, and potential customers, more than ever before. If you consider the sheer amount of people who clock into Facebook or Twitter on a daily basis, it seems obvious to use social media sites to forward your business. And there are loads of them.
In January this year Google launched “Search Plus Your World”, a way to personalise search results. It really came as no surprise, as Google have been marching towards building stronger bonds between its users and their search results. I’m sure by now nearly every site going has a share button to Facebook or Twitter. The age of social media is now and Google sure weren’t going to miss out.
The average Facebook user has 234 friends as of December 21st 2011 say Facebook researchers. I personally have over 250. And no, I’m not bragging about being above average. After writing this I’m likely to log in, crawl through my friends list and have a good cull. Because I truly don’t care what so-and-so from that party I went to in 2008 is having for breakfast.
As more businesses are becoming aware, social media is the fastest growing format for advertising and promoting any business, however, it’s only worthwhile if you’re going to put the effort into it so that you can reach the maximum number of potential customers: which is why we can help with Social Media Optimisation when you simply don’t have the time.