How the +1 button can create and measure an interest

The Google ‘+1’ button holds a wealthy potential in increasing a service’s ranking in search engine results. Its ease-of-use, together with its potency as a rating of a web page’s usefulness add to an indicator of web buzz and interest, two concepts known to feed off each other to multiply a service’s reputation in the endless field of the net.

The more ‘+1’s a page acquires, the more prominent a website is likely to appear in terms of relevance and quality which in turn adds to its ranking in Google search results. In tandem with Google + itself, this means that further ‘+1’s are likely to be generated after being initially recommended by a trusted source which means the value and integrity of a ‘+1’ is high.

A Growing Trend

Google + is a service that seems to recognise the growing trend of sharing over searching, and the ‘+1’ is an implication of online word-of-mouth and a pointer towards real appreciation and recommendation, as Google works hard to ensure ‘+1’s are genuine and not generated by abuse of the service, protecting their own reputation in the process and the reliability of their results as a whole.

Google + is a network where contacts are likely to be made on a professional and trendsetting level as well as on a personal one, so has the potential to be a very valuable and trusted resource and gauge of popularity, as it carves out its own niche away from somewhat unfair accusations of being a Facebook clone. The ‘+1’ button is a valuable promotional tool that has the potency to increase awareness of your service and build upon admirable reputations, if used properly.

To learn more about Google + (Google Plus) click here to read our blog “What is Google +?”

Interested in having professionally optimised SEO articles or web copy written by a UK company? Give Precise English a call on 0845 224 1337 or send us an email here.

Much as Facebook brings people together, so it is also a great way of publicising your business or website. This is because it offers unparalleled opportunities for exposure even compared to other social media websites. Here are various ways in which you can make the most of Facebook for promoting your website or business.

Start up a Facebook page

Facebook pages – which were once known as “fan” pages until the word was replaced with “like” – can have great power if they are used correctly. By creating a “fan” page on Facebook, you can bring together a captive community of people who have an interest in your product. From here, you can instantly provide such fans with information in the form of posts, discussions, photos or events on your page.

Not only does your post appear on the walls of those who like your page, but their friends could also see your page on their profiles, allowing you to promote your company to thousands more users and expand your ‘like’ list in the process.

Get as many people as possible to “like” your page

Facebook’s interconnected nature makes it easy for you to let all of your distant and not-so-distant Facebook friends know about your page.

As you attract increasing numbers of people into “liking” your page and adding you as a friend, so your posts will be seen by an ever-increasing number of people. This makes the possibilities for exposure pretty much limitless just as long as these people have a great number of friends themselves.

The exposure that you gain makes it all the more important to only add content to your Facebook page that is useful to those who “like” your page, such as your latest special offers and blog RSS feed.

Join related groups

Groups are very similar to pages in that they are a great way of finding other people who share an interest. If, your example, you are a fan of Xbox Live, all you need to do is to type “Xbox Live” into the search box and perform a search to be presented with all of the groups and pages that are concerned in some way with Xbox Live.

By joining these groups and joining in the discussions, you have the opportunity to promote your related product. Just be careful not to make yourself look like a spammer by making a huge number of posts about your product.

Advertise on Facebook

Facebook also gives you the opportunity to formally advertise your company as users idly browse. Although Facebook Advertising is not quite as cheap as cost per click models, it does present unparalleled opportunities to target highly specific demographics.

You may have an interest, for example, in targeting people of a specific age group, within a specific geographical area (such as within 20 miles of your business) and who have an interest in a product or service that your company offers. Facebook collects data that allows you to target advertising closer to your perfect audience than any other advertising method can really offer.

Refine your Facebook strategy

If you are interested in promoting your company on Facebook, you will need to really put the work in, improving your page on a daily basis and adding fresh, new content so that your existing “fans” are kept satisfied at the same time as attracting new ones.

Nonetheless, for those who put in the effort, Facebook can be a highly valuable source of traffic for your online business, allowing you to win more sales.

To find out more about what Precise English can do to increase your online presence with our SEO Copywriting services, just email us today, or give us a call on 0845 224 1337.

Not only did attending the event give the team the chance to meet with some of Precise’s clients, it was also extremely educational as many of the conference topics were on subjects related to the services provided by Precise English such as SEO copywriting, business blogging and social media marketing.

The E Commerce Expo is not only the industry event for the UK; it also attracts a significant number of interest from companies throughout Europe. Ranking as one of the largest gatherings of E Commerce professionals in Europe, multi-national companies such as PayPal, Ciao! from Bing, DHL and of course the world’s largest search engine Google were present.

Precise English’s Services

For more information on the services provided by Precise English such as SEO copywriting, proofreading, business blogging and social media marketing, contact the team today by calling 0845 224 1337 or by email – info (at) precise-english.com.

Social media simply has to be part of your company’s online marketing campaign, as if it is done correctly, it can result in increased brand exposure, thousands of fresh website visitors and even extra links which can increase your rankings in the major search engines.

The current economic climate is not an easy one for businesses, and if they want to stay afloat they must work to pull in new customers and increase sales and revenue. Social media marketing can play a huge part in doing this.

Precise English provides a cost-effective, top-class social media marketing service that is always up-to-date with current trends and we can help you to decide which social media sites your company should be on and which ones you can do without! Social media marketing is a necessity for your business – give Precise English a call today on 0845 224 1337 for an informal chat about how our social media marketing services could benefit your company.

Happy Birthday to you, happy Birthday to you, happy Birthday dear Google, happy Birthday to you!!! Yes, today is a special day; but who’s special day is it?! It’s the Californian-based Google’s Birthday today, and the search engine is celebrating 12 years of business. In fact, it was on this day 12 years ago that the company was first incorporated as a privately held corporation.

Users’ who visit the Google search engine today are greeted by a picture of a cake, of which the candle represents the ‘L’ in the Google logo. The image was created by American painter Wayne Thiebaud. The artist is famous for his paintings of cakes and other everyday objects, and has been associated with the pop art movement for many years.

The expansion of Google during the last 12 years has been phenomenal, and the company’s growth never fails to astound us. If you would like further information regarding Precise English’s services such as SEO Copywriting, Proofreading or Social Media Marketing, contact the team today by calling 0845 224 1337 or by clicking here.

Social Media Marketing is one of the most popular aspects of the World Wide Web (WWW), with people of all ages and from all different backgrounds engaging with branded websites such as Facebook and Twitter.

An effective marketing strategy is crucial for your business, especially within the current economic climate when making new business is vital for increasing sales and revenue. Many companies are realising that their marketing campaign is incomplete without a focus on Social Media Marketing. The majority of people now use Social Media sites, and by choosing to avoid these in your marketing campaign, you are opting to ignore a huge number of potential customers and clients.

Here at Precise English we can take control of your Social Media Marketing campaign helping you to increase your brand exposure and increase the amount of traffic to your website.

If you’re interested in hearing more about Social Media Marketing, please feel free to contact us on 0845 224 1337.

Rather than competing directly with one another, SEO and Social Media Marketing are two mediums that should be used together in order to increase the success of each other. In the current economic climate, having a good online presence in invaluable, especially for those companies who are facing financial uncertainty due to the global recession.

According to many SEO experts, companies should have a clear understanding of how these strategies can compliment each other and where key audiences are to be found online. The vast majority of companies that have been surveyed as part of such research believe that branding is the most important aspect of Social Media Marketing.

The recent launch of Google Chrome has caused increased amounts of debate as to how SEO campaigns will be affected. Many SEO experts strongly believe that keywords will need to be closely monitored due to the launch of Google Instant.

If you’re interested in Social Media Marketing or would like to find out how Social Media Marketing can greatly improve your online presence, contact the team at Precise English Limited today on 0845 224 1337.

In short, Google Instant is faster.

Not only is Google Instant faster but it is also momentous, and is going to change the way searchers find what they’re looking for on the world’s most popular search engine. One question you have to ask yourself though, is whether your website is ready for it?

It has been estimated that Google Instant saves searchers between 2-5 seconds when conducting searching online. Using its prediction function, users can see exactly what they need immediately thanks to over fifteen brand-new technologies that Google has put into place for this service.

Google Instant is already bringing a vast amount of implications to SEO, most notably long tail searches. Undoubtedly, Google Instant will have some sort of impact on your SEO campaign so it is advisable that you communicate with your SEO company to find out how your website has been affected by it and how it can be improved. It is also important to understand what your missing out out on from Google Instant and where you can maximise SEO to improve your results further.

Precise English Limited is always here to help, especially when it comes to SEO Copywriting, Proofreading and Social Media Marketing. If you would like any further information regarding SEO Copywriting, Proofreading or Social Media Marketing, contact the team today on 0845 224 1337.

Busy, Busy, Busy

Today has been an exceptionally busy day here at Precise Towers providing our clients with a broad range of services including proofreading and social media marketing. One service that our clients can’t get enough at the moment is that of SEO copywriting. During what are proving to be exceptionally tough times for the vast majority of businesses, business owners are sat scratching their heads wondering how on earth they can turn their fortunes round.

Are you being found online?

We live in Digital Age and business owners are now realising that in order for their businesses to be successful they need to have a good online presence, especially if they’re looking to generate profits from online sales. With clients located throughout the UK and overseas, here at Precise English we continue to strive to provide our valued client’s with quality written content through our SEO Copywriting services producing SEO articles, optimised web copy, blogs and online press releases.

If you’re interested in finding out how we can help your business with our SEO Copywriting services, contact the team on 0845 224 1337 or alternatively by email – info at precise-english.com.

In what are proving to be extremely tough times for the vast majority of businesses across the UK, there has never been a more important time to have a good online presence. Hence why so many business owners are coming to Precise English wondering how on earth we can help them during such bleak times. We understand that business owners all strive for the same thing…to be at the top of the major search engines such as Google, Yahoo and Bing. Through appearing at the top of the search engine results their websites will have greater visibility and therefore more traffic (and potentially more sales). So how can they get their websites to the top of the search engines? This is where Precise English can help!

Here at Precise English our core area of business is SEO Copywriting. SEO Copywriting is writing in a style that attracts the search engines whilst reading well for the user. In order for your website to be successful online you need to have compelling content that is going to engage your users and make them return. With our knowledge and expertise in SEO Copywriting we are in the best position to give your website a revamp and help you get to where you want to be.

For more information regarding SEO Copywriting or if you would like to find out how Precise English’s SEO Copywriting services can help improve your web content, contact the team today on 0845 224 1337.