Meta data may no longer be used to optimise Google rankings, but in order to entice web users to your website; it’s wise not to ignore them. Regardless of the rankings, your meta titles and descriptions can nonetheless play a pivotal role in leading visitors to your site. Title tags, meta descriptions and keywords are all used in the process of producing title tags. The title tag is the label that you may see at the top of a web page in a browser. In a title tag, you’ll see a brief, well-summarised description of what the page is about. You’ll also see title tags appear when a page appears in search results. It is important that title tags are put together carefully as they can help a person decide whether a page is worth visiting or not.
Since the use of keyword meta tags became increasingly abused by SEOs, Google have focused on excellent content of high quality to determine the search engine’s rankings. News sites in particular had just about given up writing meta tags and were striving solely for fantastic headlines and articles to give them that extra boost up the rankings. Yet Google recently announced that it hadn’t totally dismissed the idea of meta tags for specific sites by revealing its “news_keyword” meta tag.
The problem with a lot of technical terms as far as our clients are concerned is that they are only understandable if the client has a great deal of technical knowledge. Books and websites on information technology are often written at an advanced level and that’s why so many of our customers are confused when we bring up the subject of writing Meta Tags.
If and when a business or their content writer is submitting a website to the web, they can use our Writing Meta Tags service as a way of ensuring that their Meta Tags are written correctly for the user and the search engine.