How inventive and original copy increases sales, trust and confirms repeat visits
Original e-commerce content that is well-written and inventive sets your website apart from competitors, showing you have a genuine, detailed knowledge of your products and is largely far more impressive in a customer’s eyes than simply using the manufacturers’ descriptions. Additionally, interesting quality content that is unique to your website means that your website and services will be associated with a high standard and makes your website appear distinctive and knowledgeable in its field. This in turn leads to more sales and repeat visits to your website, and enhances your growing reputation.
Google LOVES Unique Content!
When you choose to upload original content to your website rather than duplicating what is available elsewhere, it makes your website stand apart and allows a personal touch to your services , meaning that your unique identity comes through in your written content as well as through the image you portray via your layout, design and visual identity. Brief descriptions that only offer basic information on shapes, sizes and colours often do not give enough information to secure sales, meaning that the field of content on various websites is neither detailed, insightful nor encouraging; and ultimately means that a service is only offering information already duplicated infinitely on the web – something that the leading search engine, Google, hates!
Unlocking sales and enhancing reputations
Content also needs to be optimised for search engines, meaning that a plethora of appropriate keywords are used to enable the highest rankings possible in search engine results if customers are going to be able to identify amongst an endless supply of similar services. All of this means that engaging, insightful and creative web copy is the key to unlocking sales and enviable reputations.