Plagiarism causes enormous problems for businesses throughout the world as they inadvertently add content to their websites which may be duplicated or copied from another website or source without the proper authorisation or permission from the original writer. This often happens when businesses purchase their web content from less than scrupulous copywriters: it’s also the reason why Precise English are delighted to announce that all of our content is Copyscape Passed.
The problem with duplicate content
When the word ‘plagiarism’ is used, people often think of their school or further education days when the idea of quoting and naming sources so as not to copy someone else’s work or take credit for their thoughts.
Online plagiarism is a growing problem, especially as businesses strive to increase their web content for online marketing purposes.
What this gives some copywriters the opportunity to do is “borrow” content from other sources, claim responsibility and payment for the content and leave the business to deal with the copyright issues.
Not only can plagiarism or stolen content make the business in question appear lazy or dishonest but the practice can also be illegal as the original writer or business from whom the copy originated has a legal right over the work in question.
However, the biggest issue is with search engine optimisation. Google hates duplicate content to such a level that your website will be penalised if it’s found to have content that’s not unique. As we always say;
“Fresh, constant content is key to ranking well on Google.”
All work from Precise English is Copyscape Passed
Precise English have a premium account with Copyscape.com which gives us the ability to check every single piece of work produced to ensure that it comes from an original source: i.e. us!
Because you can trust Copyscape Passed content from Precise English you can pass on the trust to your customers.