At Precise English, we believe that research is vital when it comes to writing the best possible web content for any business and this extends to the local area, so when we say that we excel at North East Copywriting: we really mean it!
Reading an article, blog post, magazine or website which is poorly researched is excruciating. Whatever the format might be, without the proper background knowledge and key facts on a subject, a writer will struggle to make sense of the subject making for a dull, disjointed and frustrating reading experience.
This can be even worse if the reader is an expert or has knowledge of the subject they’re trying to read about: any intended message is quickly swallowed as the reader’s focus is spent on trying to piece together the purpose of the text or is angry about the errors they are seeing.
This is where we believe that a great many businesses go wrong when it comes to hiring a copywriter to write their promotional material or website: they don’t do the research.
What to look for in Copywriting North East
One of the biggest tell-tale signs a copywriter hasn’t done their research properly, is when he/she describes a place or local service without having visited/experienced it first.
You wouldn’t read a travel guide written by someone who had never visited the place so why should your copywriter talk about a local market they have no knowledge of? Precise English is different: when we say we know North East copywriting, it’s because we know the North East.