The problem with a lot of technical terms as far as our clients are concerned is that they are only understandable if the client has a great deal of technical knowledge. Books and websites on information technology are often written at an advanced level and that’s why so many of our customers are confused when we bring up the subject of writing Meta Tags.
We try to explain the term and its usefulness in promoting their website in the broadest and simplest terms and (we hope) they leave understanding what we’ve told them but if you’ve ever wondered what Meta Tags or Meta data is and the benefit that they can have to your business, this is the blog for you.
In short, Meta Tags are the descriptions of your website that your clients see when searching on a search engine – they also give the search engine an idea of what it each site is and what the content relates to.
Writing Meta Tags
At Precise English, we’re experienced enough to know that Meta Tags do not hold the importance that they used to with Google. However, who’s to say exactly how much importance they hold? And if you ignore them what will your customers see when they see your website in the search engine listings? Your Meta Titles and Descriptions needs to attract the user enough to make them want to click on your site, and this is where our copywriting skills can help.
To learn more check out the Writing Meta Tags page or send us an email.