Organisations of many different forms share an equally strong desire for getting their public messages across clearly and accurately. But with many such organisations lacking the necessary writing expertise, it makes sense for them to task the staffers of Precise English with writing their articles, blog posts, press releases and so forth.
In fact, this move could prove a godsend, should the organisation wish to avoid the kind of misunderstandings likely to have been generated by the following unfortunate press headlines and stories. And, yes, every single one of them is genuine*…
“She has visited the cemetery where her husband was buried on a number of occasions.” -Shropshire Star
“When Miss Virginia Brenholtz, 17, of 911 Franklin Avenue, awakened to find a burglar at her bedside early Sunday, she gave him a shave and screamed for help.” – Columbus Citizen, Ohio
“A £50,000 plus research project aimed at establishing the best means of subtitling TV programmes for deaf and partially-dead people is to be carried out at Southampton University.” – Southern Evening Echo
“11.10 The Mayor of Casterbridge: Repeat showing of the final part of ‘Mayor of Casterbridge’ – a threat in store for those who missed it on Sunday.” – West Lancashire Evening Gazette
“Further outlook: Some rain, becoming milk later.” – Yorkshire paper
So, there you have it. All the evidence that any organisation needs of the importance of accurate spelling and grammar in promotional and press copy – unless, of course, any such organisation honestly expects to see some rain turning white and rich in calcium. Others might just find some of the reliable copywriting services from Precise English useful.
*Well, Harry Hill says so, since they were all taken from Harry Hill’s Bumper Book of Bloopers, which is now available from all good bookshops, etc. etc. etc.