If you are the kind of person who is likely to request SEO copywriting services from us – or in other words, someone who may be good with ideas but not great at expressing yourself in words – then you may not have thought of the ‘personality’ that the best writing can add to your company website.
You may have previously assumed that our SEO copywriting services merely ensure the right grammar, spelling and punctuation from your online content, when the reality is a little bit more complex…
Is the tone of your website content right?
Anyone who has, for example, checked their online banking account before swiftly browsing to a comedy website or blog, will know that different websites have different personalities, and the written content certainly plays a massive role in this.
Our SEO copywriting services firmly acknowledge this, and our professional writers will take the time to consider what distinct voice is required to appropriately market your products or services. The writing style that we use is intended to get your readers responding by placing orders and getting in touch with you, which is unlikely to happen if, for example, you offer highly professional services but communicate in a humorous manner.
That particular approach is only likely to result in potential customers seeing you as a frivolous and irresponsible company, while the opposite tone – a serious one for what are light-hearted services – would probably bore your readers.
In summary, then, our SEO copywriting services achieve the tone and personality that you require from your written content if your optimisation efforts are to be a success – while never being any less than informative.