Let’s make one thing clear. Driving traffic to your site is an excellent way of introducing your business to new people and potential clients, but without converting, traffic can be useless. Whereas this doesn’t apply to those websites who are based on awareness or make their money by selling advertising space, for those who are online solely to enhance profit, non-converting traffic matters not one jot!
The reason I bring this up is because converting traffic is a tricky thing. It’s a hard sell. But that’s where our SEO Copywriting Services can really help. Optimising keyword phrases to get you a higher ranking on Google is one thing, but what about optimising other site elements. More specifically your landing page. You see, the designing and construction of your landing page can determine how much visiting traffic will become converted.
The first thing that must be made clear is your unique selling point. What is it that you offer that other businesses don’t? Why use you and not one of your competitors? This needs to be obvious and persuasive from the word go. It is going to be the main focus of your landing page. If you don’t offer a unique and attractive service, less traffic will convert. Now you know what you’re selling, think about who you are selling it too. The landing page copy is essentially your sales pitch. Establishing the tone of the content is what we do best, but only if you know what your audience wants. Then we can help you deliver it. Make sure you learn as much as possible about the type of person who visits your site, and convey that to your SEO providers.
And finally, make sure you define the purpose of your landing page. Some go for the direct sale but often the most effective course is asking for information, signing up to mailing lists etc. The reason this works so well is it gives you extra opportunity to learn about your audience and optimise your landing page further. It can then lead to more sales which are after all, what you want. However, this is speculative and whether you go for this route or the hard sell definitely depends on the type of business and the type of buyer. Our SEO Copywriting Services can of course advise you, but please make sure you are clear in your goals, your target audience and your greatest selling point.