Facebook have really hit the nail on the head this time with their “Trending Articles” line. Social networking and media sites have united people on a massive scale, and with the click of a button you can read what everyone else is reading. It caters for the curiosity in human nature or what I would term, the “I’ll have what she’s having” syndrome. There have always been trends, but with the internet they come thick and fast. So how to make yours stand out?

Well, the latest SEO technique can help. Inserting key words and phrases into your website is the standard method of pushing you to the top of Google’s list, but how about inventing key words or phrases? For

example, a business wants to launch a social media campaign through Twitter, Facebook etc. They have a really good idea but are having a problem building awareness. This is where a tagline or slogan becomes the most essential element of success. If the campaign does gain some leverage, its hook automatically becomes a key word. It is important therefore to make sure that this hook is unique and definitive. The association of this word or phrase needs to lead directly to your business.

It’s no accident that when you type “timeline” into Google, Facebook’s most recent campaign comes up, or that “hashtags” leads you to Twitter. These words were once unrelated to the websites in most people’s minds. Now however, they scarcely have any other meaning. It’s in an SEO company’s best interests to remain up to date with these trends and more importantly, learn to predict and create them.