For several years now SEO has become more and more an essential part of online marketing, but still suffers from being a hard sell. The question clients want to know the answer to immediately when pitching SEO is: “How much traffic will it drive through my website?” And it’s an understandable question. A business needs to know if you are worth investing in, and they are bound to judge that on how solid your predictions for success are. But with SEO it isn’t that simple. Basically there are too many variables to give an answer that would truthfully be anywhere near accurate. One variable of course, relies heavily on the content of the website. Outsourcing the content writing and copy editing aspects of SEO is a smart move for sure. Not only will it reassure the client’s concerns (“How can one company deal with every aspect of SEO?!”) it will also improve results. Let our expert SEO Copywriting Services deal with the content, allowing you to focus on what you do best.
Dear Concerned Customer,
When a business learns about SEO they start to think they’ve found the Higgs Boson. They think that SEO techniques will shoot them to the number 1 spot on the SERPs in a day, and just watch the traffic roll in and convert. But that’s not going to happen. Traffic prediction is close to impossible, and therefore setting targets can often be detrimental or even pointless. Not a thing most businesses want to hear. What is going to happen though, is your website gradually but surely growing in both ranking and conversion rates. SEO is not an overnight quick fix, but it is most definitely essential to the success of any online marketing campaigns you might be running.
Instead of worrying about whether SEO costs too much, you should perhaps worry about what it costs you not to use it, and whether that SEO Company outsource their copywriting needs to a company like Precise English. If they do, they recognise the importance of hiring our expertise to help boost ranking. You need to give your website time to grow organically yes, but good content can speed up the process. Don’t fret about specific answers to how much extra traffic will drive through, because with excellently written copy, blogs, articles and social media optimisation, it will always be a lot more than currently drives through. SEO is a newly established business and as such, often works on new business principles that may shake the nervous propositioned, but the guarantee of excellent and positive results is always here.