The Internet has revolutionised the way that the vast majority of businesses operate and promote themselves. Long gone are the days when a leaflet drop was the height of trendy promotion: nowadays smart business owners are turning to SEO and other online marketing techniques to make the most of their business.
If you’re one of the growing number of business owners who haven’t yet discovered the benefits of online marketing then the question of “what are you waiting for?” has to be asked.
When it comes to SEO and online marketing, there’s no time like the present but there are some considerations you should make before embarking on any form of digital marketing:
1. What do you want? It’s a wise idea to have a plan of expectation. Once you know what you want or expect to happen as a result of your SEO then you can plan for it. Without a plan of expectation, you’re just flying blind and that could be very dangerous!
2. One step at a time. Plan your strategy carefully and in stages. Don’t move onto stage two until stage one is finished and perfected: for example, if you eventually want to add a blog and links for a full online presence, make sure you have a good foundation to link back to in the form of a strong website.
3. Delegate properly. Whether you’re writing your SEO copy personally or using SEO copywriting services, you need to know that either you have all of the information and tools you need to do the best possible job or that the person/company who is responsible is fully briefed and knows what is expected of them.
4. Dedication is key. Ensuring that your website has a strong and consistent voice and tone is the key to achieving a strong brand. You’ll need to make sure that you or the copywriter in question is consistent and dedicated because if your customers are confused by what you’re doing, they could easily abandon you!
5. Make time for SEO. Google and other search engines love fresh content and constant updates and they crave natural, non-spammy links.
6. Research, research, research. Don’t even think about putting hand to keyboard or pressing upload until you’ve done your homework. Keywords, methods and techniques all take time to master so ensure that you know what you’re doing before you commit anything to the Internet.
7. Build it up. Don’t be afraid to use article writing and link building to get an “online presence”. However, be sure that you’re producing quality work that others will want to share, rather than a large quantity of poor quality articles that are submitted to dubious places around the web.
8. Get ready. If the SEO and other online marketing campaigns are as successful as you hope, you’ll need the other areas of your business to be ready for the additional demand. Make sure you’ve got the stock, staff and logistics to cope with all the extra business you can look forward to.
9. Looking the part. Having strong content on a website is a good start but having strong content on a great website is even better. Your website should be fresh, up to date and should look as good as it’s going to read.
10. Assess progress. Record your progress, see how well the SEO campaign is working and don’t be afraid to make changes if they’re necessary.
If you’re going to try and do everything yourself then be sure to commit to plenty of research. Don’t be afraid to speak to SEO companies and obtain quotes – you’ll get a better perspective of what’s required and may even find it cheaper to work with a professional.