What is there to say about the history of the settlement of Newcastle-upon-Tyne, the home of Geordies, Newcastle United FC and “Newkie Brown”? Well, quite a lot, as you can probably imagine. In fact, there’s far more than could possibly be squeezed into the mere approximate five hundred words of this blog post, but we can still cover the main bases here. And, through reading this blog post, you might get a better idea of why Newcastle has developed the highly prestigious reputation that it enjoys today.
Fresh content is essential when it comes to your online infrastructure, and without the constant production of new material, you may well find yourself slipping behind the competition. It’s understandable that you may not always have time to produce new blog posts when you have a business to run, but by outsourcing your blogging to a premium digital agency, you can ensure that your customers are continually kept informed, engaged, up-to-date and interested in your service.
Blogs are great. They are an easy and effective way for people to write about whatever they want and share their news or opinions with an audience of readers. Blogs can build up a substantial following, and it is no surprise that they are used by professionals, businesses, students, or just people who have something to say and share. Blogging is so popular and powerful that there are numerous blogging awards dished out every year for the best ones.
So, you’ve set up your business’s blog, website and social networking accounts yet your audience numbers are stubbornly refusing to increase and you’re not getting much feedback from your readers. Sound like you?It’s time to work harder at engaging your readers and encouraging new visitors to your sites.
As has been discussed and explained in previous posts, blog writing can do many things for your business. While it’s true that regular blog posts are an excellent way to keep your website fresh in the eyes of the search engines, they’re a lot more worthwhile if people are actually reading your posts; top really improve your website’s visibility it’s no good just publishing posts, sitting back, and hoping people will come across your blog. It is important that you actively drive traffic to your blog if you want to reach a larger audience.
Here is just a small featurette as to why taking an ethical stance for SEO produces such great results:
There are three demographics that SEO serves, and finding a balance that works for each of them is more likely to produce high quality SEO than focusing on just one. We have: the web surfers/users, the website owners and the search engines.
Are you the owner of a website? Perhaps you’re looking at launching a new site? What you probably haven’t been told by the ‘so-called web design experts’ is that the content on your website is much more important in terms of making money online than the design.
CONTENT IS KING
Are you shocked?Google can’t read web design – that’s a pretty obvious statement, right? You may be surprised at the high number of website owners who spend thousands of pounds on making their site look amazing, only to try and write the content themselves despite the fact that they are not experts in search engine optimisation copywriting.
One of the main reasons why a site will appear high on the number one search engine (Google) is the quality and relevance of its content; if you don’t know what you’re doing in relation to producing professionally optimised content for the user and the search engine then you’re bound to not only write content that doesn’t appeal to Google, but most importantly write content that simply doesn’t convert a visitor into a customer.
Action Plan for Every Site Owner
OK, so we’ve spoken about how fresh, unique content is imperative for every single website that wants to do well online, but how can you do this? There are two steps:
The first step is to have a professional SEO Copywriting company produce the content for your website, with the correct keyword density to ensure the best possible chance of ranking well.
The second step is to create regular blog posts on subjects relating to your industry – why? Every time you upload a post to your blog (on your website) the search engines see this as a new page – a great way to quickly build up the number of pages on your website!
Who do you speak to when you need professionally optimised content? Precise English! Give us a call on 0845 224 1337 or send an email by clicking here.
Keep your customer base engaged with great content
Business blogs are a highly valuable tool for engaging with your customers, keeping them up-to-date with developments both in terms of your products and the field in which your business is associated with. By constantly updating your website with blogs, it shows that you keep up with the pace regarding the services you provide and displays a strong sense of dedication, rather than your website appearing stagnant and neglected.
Regular blogs = a higher ranking
Updating your blog also means a higher placing in search engine rankings and means that you can keep up with the constant changes Google regularly make to ensure their results are of the highest spam-free standard as possible. Knowledgeable and well-written blogs ensure that your service is associated with quality and has a strong personal touch, allowing you to further cement your identity with the words you use as well as the products you sell and the way your website is laid out. Knowledgeable content shows that you are truly engaged with your service and intend to be at the forefront of changing trends and developments.
Well-written content is more likely to be shared
A range of different blogs works to your advantage, not only detailing the current stock you sell but uploading engaging and inventive features that are appropriate to the service you provide will increase your reputation and enhance the level of trust customers place in you. Well-written content is also more likely to be shared on social networks, meaning the more interesting an article is, the likelihood of other readers being directed to it becomes – ‘tweeting’ links to your blogs yourself is another method used to increase web presence and strengthen your brand.