Blogs are great. They are an easy and effective way for people to write about whatever they want and share their news or opinions with an audience of readers. Blogs can build up a substantial following, and it is no surprise that they are used by professionals, businesses, students, or just people who have something to say and share. Blogging is so popular and powerful that there are numerous blogging awards dished out every year for the best ones.
Blogging can do many things for a business, such as opening up communication opportunities with customers and clients, and providing the perfect setting for promotion of your business. It allows you to demonstrate your services as well as sharing any business developments or press releases.
Are you the owner of a website? Perhaps you’re looking at launching a new site? What you probably haven’t been told by the ‘so-called web design experts’ is that the content on your website is much more important in terms of making money online than the design.
CONTENT IS KING
Are you shocked? Google can’t read web design – that’s a pretty obvious statement, right? You may be surprised at the high number of website owners who spend thousands of pounds on making their site look amazing, only to try and write the content themselves despite the fact that they are not experts in search engine optimisation copywriting.
One of the main reasons why a site will appear high on the number one search engine (Google) is the quality and relevance of its content; if you don’t know what you’re doing in relation to producing professionally optimised content for the user and the search engine then you’re bound to not only write content that doesn’t appeal to Google, but most importantly write content that simply doesn’t convert a visitor into a customer.
Action Plan for Every Site Owner
OK, so we’ve spoken about how fresh, unique content is imperative for every single website that wants to do well online, but how can you do this? There are two steps:
- The first step is to have a professional SEO Copywriting company produce the content for your website, with the correct keyword density to ensure the best possible chance of ranking well.
- The second step is to create regular blog posts on subjects relating to your industry – why? Every time you upload a post to your blog (on your website) the search engines see this as a new page – a great way to quickly build up the number of pages on your website!
Who do you speak to when you need professionally optimised content? Precise English! Give us a call on 0845 224 1337 or send an email by clicking here.
Keep your customer base engaged with great content
Business blogs are a highly valuable tool for engaging with your customers, keeping them up-to-date with developments both in terms of your products and the field in which your business is associated with. By constantly updating your website with blogs, it shows that you keep up with the pace regarding the services you provide and displays a strong sense of dedication, rather than your website appearing stagnant and neglected.
Regular blogs = a higher ranking
Updating your blog also means a higher placing in search engine rankings and means that you can keep up with the constant changes Google regularly make to ensure their results are of the highest spam-free standard as possible. Knowledgeable and well-written blogs ensure that your service is associated with quality and has a strong personal touch, allowing you to further cement your identity with the words you use as well as the products you sell and the way your website is laid out. Knowledgeable content shows that you are truly engaged with your service and intend to be at the forefront of changing trends and developments.
Well-written content is more likely to be shared
A range of different blogs works to your advantage, not only detailing the current stock you sell but uploading engaging and inventive features that are appropriate to the service you provide will increase your reputation and enhance the level of trust customers place in you. Well-written content is also more likely to be shared on social networks, meaning the more interesting an article is, the likelihood of other readers being directed to it becomes – ‘tweeting’ links to your blogs yourself is another method used to increase web presence and strengthen your brand.
Blogging has been an integral part of the online landscape for a number of years now, but do you know how to write a blog for your own company’s website so that it offers real benefits as part of a search engine optimisation (SEO) campaign? Here, we give you our handy tips.
‘Content is King’
As the age-old SEO saying goes, ‘Content is King’, and this is as true of a blog as it is of any other area of SEO copywriting. As much as we keep repeating it here at Precise English, it’s true that your website, of which your blog is a part, only exists as a way of attracting more business, so your blog can only serve its purpose if it not only lures visitors to your website, but also keeps them there so that they purchase your products or services.
It is therefore imperative that you engage readers who have an interest in your products and services to the point where they are encouraged to further explore what your own business has to offer. To do this, you have to provide them with high quality content that is, above all, relevant to their needs. Relevance is vital to building a strong reputation, both amongst the search engines and the human beings who make use of them.
Write to your target audience!
To write good quality, relevant blog content, you need to constantly bear in mind your target audience. This may sound obvious but it is actually easily forgotten by those who are unaware about how to write a blog. You therefore need to get into the minds of your readers, targeting them by writing about the topics that they will be interested in.
Rather than spamming your visitors with keywords and links to your website, you need learn how to write a blog that imparts genuinely useful information, as well as how to use language and terms that are easy for your target audience to understand. Otherwise, neither human users nor the search engines will have any interest. As a result, you also won’t benefit from any of those all-important backlinks from impressed visitors that can so greatly influence your search engine ranking.
Above all, to achieve the desired effect on your SEO, always remember that the blog is for your readers first, and for the search engines second. The trick, of course, is to gain indirect interest in your company as a result of a fantastic blog, rather than advertising your business so forwardly that users get bored and head elsewhere.
Stand out from the crowd!
If you are a regular reader of our blog, you will be aware that updating your website frequently is one of the most vital elements of SEO. To rank highly in the search engine results for a particular keyword, you need a constant stream of fresh, high quality and relevant content, which not only attracts a following from human users but also lets search engine spiders know that your website is active and therefore up to date.
Nonetheless, it can be difficult to find new material to write about each time your blog needs updating. Try exploring rival companies’ blogs, forums, websites and social networking profiles for inspiration, but don’t copy them directly, as you will end up being penalised in the search engine rankings if you do. Instead, build a reputation for communicating your own ideas and thoughts, in your own way.
To find out more about how to write a blog, simply contact the experts here at Precise English, either via email or by calling 0845 224 1337.
Alternatively, try our new ‘Live Support’ button at the top of our website!
At Precise English we provide several services that our clients use to improve their online presence. Two of the most popular services are:
- Web Copy or Web Content: Basically this is the words that are on your website. Too many business owners make the mistake of hiring an inexperienced writer or even worse, trying to write the content themselves with no search engine optimisation or writing knowledge. At Precise English we write web copy that engages the reader and attracts the search engines.
- Business Blogs: A business blog is imperative if you want to improve your rankings on the search engines. A professionally written blog will attract the search engines and help you improve your ranking on Google, Yahoo & Bing.
Worried about pricing?
At PreciseEnglish.com we’re a premium content provider without the premium price. In fact, we’ve been told on numerous occasions that we should lift our prices now that we are the number 1 SEO Copywriting Company in the UK. However, we’re happy to continue offering such a great deal for such important services, so get in touch today!
As previously mentioned in our latest blog, content is the vital ingredient that is needed to be a success online. When you have a new website designed, it is crucial that the content you have written is optimised in order to target both the user and the search engines. Without this, neither your visitors nor the major search engines such as Google, Yahoo or Bing will be able to find your business.
The work doesn’t stop there though…once you have your content written for your website there are plenty of other services needed such as SEO copywriting which improves your online presence. Written content such as SEO articles and online press releases are a fantastic way to promote your website and increase your backlinks. If none of this makes sense, the number of backlinks that your website has is detrimental to your online success. Backlinks basically can be seen as a vote for your website – the more you have the higher you will appear on the search engines.
Our SEO copywriting services aren’t just limited to SEO articles and online press releases – we also provide business blogging. A fantastic way to engage with your clients and prospective clients, business blogging is used by many businesses to promote their products and services.
Contact us for more information
Until next time…
Let’s face it; the global recession has been harsh to the vast majority of people. Business owners are battling to generate new business, trying possible avenues that they wouldn’t have usually explored. It goes without saying about the importance of a good online presence. As mentioned in some of our previous blogs, SEO is a term that has been bandied about for quite some time; however, some businesses are still slow on the uptake.
Here at Precise English we are receiving a vast number of enquiries relating to business blogging. Business blogging has fast become one of most popular services, with business owners throughout the UK and across the globe wanting to engage with potential customers. Business blogging can achieve a whole host of new readers if you regularly post blogs, and therefore increases your chances of winning new business. Whether it’s a new product or service you want to promote, business blogging is the ideal way to get your message out there!
Calling all business owners and entrepreneurs! By now you’re probably sick to your back teeth of all the constant talk about the global recession and how the Government proposes we turn things around. Let’s face it; we’re all in the same boat, experiencing the same financial difficulties.
Here at Precise English we have heard our fair share of stories, some good and some bad. We understand that everyone is feeling the pinch, however, if we could give one useful piece of advice that can greatly help your business we would say business blogging.
For those unfamiliar with business blogging, it is a type of website with regular entries on particular events such as a new service provided by your company, or a special offer or promotion.
Not only can business blogging be used to internally enhance communication, it can also be used externally for marketing and public relation purposes. In recent years business blogging has increased dramatically – with some blogs achieving millions of page views per day.
Here at Precise English we can provide you with professionally written blog content that appeals to your specific target audience, providing you with a brand new media for advertising. Quality content results in higher levels of readers, enabling you to blog about special discounts and new services that will go direct to your customers email inboxes.
Interested in improving your rankings on Google? Are you struggling to rank for your major keyword phrases?
Get in touch with Precise English today and we’ll show you how business blogging could be the answer to your problems.
Experience & Results