When we speak to new clients about blog writing, we’re often surprised by how little people know about the vital importance of blogging and the difference it can make to their business.
When we first start to talk to customers about our Blog Writing Service, we’re often surprised by three common misconceptions they have about the way that blogs work…
Everybody knows that Precise English provides quality (optimised) web copy, SEO articles, business blogs and online press releases – we’re known throughout the world for these core services. However, we’ve recently discovered that not many of you reading this blog know that we also offer the following services:
- Keyword Research
- META Data (Titles, Descriptions)
- Product Descriptions (eCommerce websites)
- Brochures & Leaflets
- WordPress Website Assistance (help building a website with WordPress)
To learn more about any of these services please give us a call on 0845 224 1337 or send us an email through the contact page.
Welcome to the Precise English blog. If you’re a regular then “welcome back!”, if you’re new then have a read through some of our past blogs and you’ll soon discover that we generally talk about anything relating to SEO copywriting services, search engine optimisation and proofreading.
At Precise English, our SEO copywriting services include web copy, SEO articles, business blogs and online press releases. These services are what we would call our ‘best sellers’ – why? If you want to be a success on the Internet then making use of our SEO copywriting services can give you a head start.
Are you an ‘inexperienced business owner’?
The problem with many inexperienced business owners is that they simply don’t understand SEO and why appearing as high as possible on the major search engines is imperative to a successful company. If you’re worried that you don’t know what SEO stands for or you don’t have a clue what we’re talking about when we mentioned SEO copywriting services, click here to see our contact details (we don’t bite and there’s no obligation to buy any of our services when you email or call!).
Do you handle the budget for online marketing?
The problems don’t stop with inexperienced business owners, marketing managers (and the like) have a similarly large problem (in terms of scale), albeit very different. They know exactly what SEO stands for, they work ‘in it’ every day, however, they often try to cut corners by outsourcing their SEO copywriting needs to people who have absolutely no clue about what they are doing, or are incredibly bad at English/writing.
If you are an inexperienced business owner or an online marketing manager who tries to cut corners to save a few pennies on SEO copywriting services then give Precise English a call today. Why? We’re an experienced and qualified SEO copywriting company in the UK, and compared to some of the larger ‘all-encompassing’ media agencies in the market place who charge what they like we’re extremely cost-effective.
Send us an email or call us today on 0845 224 1337 to get started on improving your online presence.
Welcome to another post on the Precise English blog.
Today’s quick blog is about the topic of ‘blogging for money‘. With Google (the major search engine) changing it’s algorithms on a regular basis it’s imperative for any business looking to survive in the modern world to put as much effort into search engine optimisation (SEO) as possible; whether in terms of time or finance, investing in SEO is the best way to gain new traffic online.
Blogging for Money
The phrase ‘blogging for money‘ sounds a bit weird to some of the people we speak to, with one particular common question being “how can I make money through blogging?”. Now, before all you web savvy people begin to rant on about Google AdSense or something similar (an advertising program that pays you for every advert your users click on), having advertisements on your blog is not the only way to make money from blogging.
Making money from blogging, or blogging for money as we like to call it, is done by simply blogging on a regular basis with your keywords mentioned throughout the post. Obviously, your website needs to be correctly optimised for the search engines with professional content, but the simple fact is that the more you update your blog, the more the search engines see your site being updated which they love.
How does this make you money?
Writing professional blogs that are optimised for the search engines, in association with an SEO campaign, will help you achieve a higher position in the search engine rankings.
To learn more about blogging for money and how Precise English can help you with optimised blogs and web copy, click here or call us on 0845 224 1337.
Blogging has been an integral part of the online landscape for a number of years now, but do you know how to write a blog for your own company’s website so that it offers real benefits as part of a search engine optimisation (SEO) campaign? Here, we give you our handy tips.
‘Content is King’
As the age-old SEO saying goes, ‘Content is King’, and this is as true of a blog as it is of any other area of SEO copywriting. As much as we keep repeating it here at Precise English, it’s true that your website, of which your blog is a part, only exists as a way of attracting more business, so your blog can only serve its purpose if it not only lures visitors to your website, but also keeps them there so that they purchase your products or services.
It is therefore imperative that you engage readers who have an interest in your products and services to the point where they are encouraged to further explore what your own business has to offer. To do this, you have to provide them with high quality content that is, above all, relevant to their needs. Relevance is vital to building a strong reputation, both amongst the search engines and the human beings who make use of them.
Write to your target audience!
To write good quality, relevant blog content, you need to constantly bear in mind your target audience. This may sound obvious but it is actually easily forgotten by those who are unaware about how to write a blog. You therefore need to get into the minds of your readers, targeting them by writing about the topics that they will be interested in.
Rather than spamming your visitors with keywords and links to your website, you need learn how to write a blog that imparts genuinely useful information, as well as how to use language and terms that are easy for your target audience to understand. Otherwise, neither human users nor the search engines will have any interest. As a result, you also won’t benefit from any of those all-important backlinks from impressed visitors that can so greatly influence your search engine ranking.
Above all, to achieve the desired effect on your SEO, always remember that the blog is for your readers first, and for the search engines second. The trick, of course, is to gain indirect interest in your company as a result of a fantastic blog, rather than advertising your business so forwardly that users get bored and head elsewhere.
Stand out from the crowd!
If you are a regular reader of our blog, you will be aware that updating your website frequently is one of the most vital elements of SEO. To rank highly in the search engine results for a particular keyword, you need a constant stream of fresh, high quality and relevant content, which not only attracts a following from human users but also lets search engine spiders know that your website is active and therefore up to date.
Nonetheless, it can be difficult to find new material to write about each time your blog needs updating. Try exploring rival companies’ blogs, forums, websites and social networking profiles for inspiration, but don’t copy them directly, as you will end up being penalised in the search engine rankings if you do. Instead, build a reputation for communicating your own ideas and thoughts, in your own way.
To find out more about how to write a blog, simply contact the experts here at Precise English, either via email or by calling 0845 224 1337.
Alternatively, try our new ‘Live Support’ button at the top of our website!
I’m sure you have noticed that unless you have a website you’re losing out on an enormous potential market. Owning a professionally designed website is one thing, but having the right content on it is another; what do I mean by the ‘right content’?
Content is King
It’s clear that to make an impression online you need a website that will stand out; the design needs to reflect your brand and be a little different from most other websites. However, what about the content? Many business owners pay through the roof for professional web design, yet they write the copy on their own. Does this sound a little strange? If it doesn’t then read these bullet points and it soon will:
- Design doesn’t sell your products or services, it’s the copy that the visitor reads and is persuaded by.
- Google (and all of the other search engines) cannot read good web design! It’s imperative that you have content on your website with the correct keyword density to rank well on the major search engines.
- Spelling or grammatical mistakes on your website? The perfect way to lose business!
Now, those are just three of many bullet points I could list that would certify the need for professionally written web content. Why would you spend thousands of pounds on web design, yet only a few quid (or none at all) on the most important factor (content)? If this sounds like you, stop what you’re doing and give us a call on 0845 224 1337 or email us.
Updating your website on a regular basis is one way to achieve good rankings on the search engines. Why? Let’s use Google as an example; if you were Google and you saw a website was created in 2009 but the content hadn’t been changed for 2 years, would you start to wonder if the site was still active? Perhaps you would start to think it’s not offering anything useful to visitors? However, if you noticed that there were new pages being uploaded on a weekly basis you would know the site was active and providing regular content for people to see!
A great way to add fresh content to your website without actually having to create new web pages as such, is by adding a blog. Each blog uploaded to your website can act as a new page, and if the blog posts are optimised correctly for the search engines then they can give a real boost to your SEO campaign (quest to reach the top of the search engines).
0845 224 1337
At Precise English we provide several services that our clients use to improve their online presence. Two of the most popular services are:
- Web Copy or Web Content: Basically this is the words that are on your website. Too many business owners make the mistake of hiring an inexperienced writer or even worse, trying to write the content themselves with no search engine optimisation or writing knowledge. At Precise English we write web copy that engages the reader and attracts the search engines.
- Business Blogs: A business blog is imperative if you want to improve your rankings on the search engines. A professionally written blog will attract the search engines and help you improve your ranking on Google, Yahoo & Bing.
Worried about pricing?
At PreciseEnglish.com we’re a premium content provider without the premium price. In fact, we’ve been told on numerous occasions that we should lift our prices now that we are the number 1 SEO Copywriting Company in the UK. However, we’re happy to continue offering such a great deal for such important services, so get in touch today!
Don’t waste money on pointless advertising! Invest in business blogs today.
The global recession has made life difficult for businesses of all kinds, with many exploring new avenues that they may not have otherwise have explored. A decent online presence is obviously important for your company regardless of economic conditions, as is good quality SEO, but have you considered the benefits of business blogs for your company?
Business blogs present you with a great opportunity to tap into your website traffic with a means of providing regular updates on new products and services. You could also use them to talk about a particular event, or indeed a special offer or promotion. Business blogs are a great means of external marketing that attract repeat visitors to an active website, which in turn helps you to win more business.
Here at Precise English, we can create your business blogs for you, including at the frequency that you require – whether this is a few blogs a week or one blog a day.
If you are interested in finding out more about our business blogs, feel free to contact us to discuss your individual needs on 0845 224 1337.