Tag Archives: content is king

10 Content Ideas to Increase Engagement

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Content is King. At Precise English we live and breathe this, but soon every business is going to have to jump on the bandwagon. What does this mean, exactly?

This means 2013 is the Return of the Blog. Not quite as exciting as Return of the King, but this could prove of epic importance to businesses planning their marketing for the year ahead.

But content for its own sake, and blogging for the sake of blogging (especially if this is out of a marketing budget) is a pointless endeavor. Given those producing this content should be writing about a subject they know a lot about; your brand, products, and sector, there should be a steady stream of articles to support SEO and social media marketing.

However, even the best of us get writers block from time to time. So for those times when you have ran out of things to say, here are a few ideas: Continue reading “10 Content Ideas to Increase Engagement” »

Five Content Marketing Predictions For 2013

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Brands are going to become full content publishers in 2013, and ‘content marketing’ is going to be the much needed anchor in the noise of social media, which will serve a double purpose and support SEO effectively. Publishing will mean different things to different brands, and it is clear that those who lack a coherent strategy, or the ability to deliver, will fall behind those who know understand the value of effective engagement.

Here are our five content marketing predictions for 2013 (compiled by the Content Marketing Institute from interviews of over 100 experts):

Continue reading “Five Content Marketing Predictions For 2013” »

3 Key Lessons From #Content2012: The International Content Marketing Summit

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Content Marketing, in some respects, is a very new movement within the wider profession we regard as marketing. Therefore the first International Content Marketing Summit, put on by the Content Marketing Association (CMA, which used to be The Association of Publishing Agencies) is a sign that ideas are being codified within the profession. This is also a sign that content marketing is set to take a more mainstream role for brands everywhere in 2013.

Continue reading “3 Key Lessons From #Content2012: The International Content Marketing Summit” »

You need a Content Marketing Strategy

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Content is no longer an afterthought. Content is king. A blog post fired off at the end of the long working week, between client phone calls, and a dozen meetings, doesn’t constitute a content marketing strategy. It won’t make you a thought leader.

SEO Copywriting Services

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SEO Copywriting Services – Content is King

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SEO vs. Content

There have been thousands of online discussions about writing for SEO and writing content that’s focused on the reader’s needs. Today, the big idea is to concentrate on a happy balance between the two. This is important if we are to attract the search engines and engage the reader with the same copy.

SEO Copywriting Services

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SEO Tip Jar – The Online Experience

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Yes, we believe Our Content is King™. You’ve probably noticed by now. But for the best SEO results, the language content is but one element. Having something professional sound readable and clear is still a top priority. But what about the whole website experience?

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SEO Tip Jar – Algorithms, back-links and keywords, oh my!

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You have probably heard that the likes of Google, Yahoo and any other search engine run algorithms in their search technology. You may also have heard that these are regularly changed in order to optimise Google’s own results. Keeping up to date with the latest algorithms is just common sense for the SEO jockey, and of course Precise English’s SEO Copywriting Services are constantly aware of the latest strategies search engines are adopting.

Continue reading “SEO Tip Jar – Algorithms, back-links and keywords, oh my!” »

Unique Content is a MUST for EVERY Website

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Are you the owner of a website? Perhaps you’re looking at launching a new site? What you probably haven’t been told by the ‘so-called web design experts’ is that the content on your website is much more important in terms of making money online than the design.

CONTENT IS KING

Are you shocked? Google can’t read web design – that’s a pretty obvious statement, right?  You may be surprised at the high number of website owners who spend thousands of pounds on making their site look amazing, only to try and write the content themselves despite the fact that they are not experts in search engine optimisation copywriting.

One of the main reasons why a site will appear high on the number one search engine (Google) is the quality and relevance of its content; if you don’t know what you’re doing in relation to producing professionally optimised content for the user and the search engine then you’re bound to not only write content that doesn’t appeal to Google, but most importantly write content that simply doesn’t convert a visitor into a customer.

Action Plan for Every Site Owner

OK, so we’ve spoken about how fresh, unique content is imperative for every single website that wants to do well online, but how can you do this? There are two steps:

  1. The first step is to have a professional SEO Copywriting company produce the content for your website, with the correct keyword density to ensure the best possible chance of ranking well.
  2. The second step is to create regular blog posts on subjects relating to your industry – why? Every time you upload a post to your blog (on your website) the search engines see this as a new page – a great way to quickly build up the number of pages on your website!

Who do you speak to when you need professionally optimised content? Precise English! Give us a call on 0845 224 1337 or send an email by clicking here.

Why content is the key to a successful SEO campaign

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How optimised content secures both rankings and reputations

Whilst an attractive-looking website is still something of great value to a service, enhancing your reputation and image, it is the written content (SEO Copywriting) on a website that can be the key to optimising your ranking in search engine results. A wealth of keywords relating to the service you provide is the main tool used to ensure this, but the quality of the content itself adorning your website is perhaps the ultimate factor in securing hits, creating a buzz around your website and ensuring that your content is shared amongst social networks and forums.

Trust

Engaging and informative copy ensures that your service is trusted, seen as knowledgeable and ultimately becomes a trusted force, ultimately increasing sales and cementing your reputation. Generous use of keywords (with limits – as experts we know the correct keyword density to use) leads to a higher placing in search engine rankings, but search engines are increasingly becoming tailored to identify over-use of the same keywords, in order to filter out spam-like content. A plethora of different but relevant keywords relating to the same topic is a primary method of optimising your place in these rankings, so the message gets across in an engaging and non-repetitive manner and your ultimate placing in search engine rankings is not compromised.

If you have more money than time to write copy yourself, it is advisable to hire a respected writer to fulfil copywriting tasks on your behalf. However, if you are considering writing the copy yourself you must first ask yourself:

  • Do I understand SEO?
  • Do I understand Keyword Phrases (including long-tail keywords)?
  • Do I understand Keyword Density?
  • Can I write professional content?

This helps ensure that the content on your site is of the same quality as the level of service you wish to secure, enhancing your reputation across the board.

The way you communicate with your audience online is crucial to elevating the image of your service and can be a make-or-break factor in terms of achieving the successes you aim for. This means that content needs to be trustworthy, reliable and credible. Search engines pick up on the popularity of your website as well as keywords so it is essential to make the content of your website as outstanding as possible.

Would you design your own website? Of course not! So why would you try to write the copy yourself (or the SEO articles/blogs linked to your site) if you’re not an experienced and qualified SEO copywriter?

Contact Precise English today and speak to an expert – don’t mess around when it comes to your website’s ranking and reputation online.

Quality content = more traffic = more sales

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How to gain customers through engaging copy

Web searchers can be faced with a wealth of inconsistent material when searching for information on a topic, and a reliable source can be difficult to identify when faced with such a barrage of web pages on a topic. Trustworthy information and articles that are enjoyable and informative gives your website more integrity and assures your service is held in high esteem, whilst cementing repeat visits. As your reputation grows, so does traffic and the number of individuals passing through your website. If you seek to increase sales, a customer wants to know that you are something of an expert in your field, which means that quality content is the key to your online success, meaning more hits are secured and ultimately more sales are confirmed.

SEO Copywriting

A customer is more likely to associate your service with quality if every element of your service is consistent with this, not just from the products you sell, but the appearance of your website – essentially your shop window, and the image you put forward to sell yourself. This means that well-written and engaging content from an SEO copywriter is the key to an online promotional campaign, and an interesting article is likely to be shared on social networking sites and forums, creating a buzz around your article and therefore your service itself.

Though keywords are an effective tool to gain high positions in search engine rankings, a plethora of relevant terminology that search engines will still pick up on is often better than simply filling an article with over-zealous use of the same keyword, making your article seem more like a considered piece of writing and moving away from accusations of ‘spam’, making your piece sound less robotic and forced. Creative and engaging copywriting increases trust in services and ultimately enhances your reputation amongst an superabundance of competitors.

To improve the image and overall quality of your website, give Precise English a call or email today.

Tel: 0845 224 1337

Email: Click here!