CONTENT IS KING

Are you shocked? Google can’t read web design – that’s a pretty obvious statement, right?  You may be surprised at the high number of website owners who spend thousands of pounds on making their site look amazing, only to try and write the content themselves despite the fact that they are not experts in search engine optimisation copywriting.

One of the main reasons why a site will appear high on the number one search engine (Google) is the quality and relevance of its content; if you don’t know what you’re doing in relation to producing professionally optimised content for the user and the search engine then you’re bound to not only write content that doesn’t appeal to Google, but most importantly write content that simply doesn’t convert a visitor into a customer.

Action Plan for Every Site Owner

OK, so we’ve spoken about how fresh, unique content is imperative for every single website that wants to do well online, but how can you do this? There are two steps:

1. The first step is to have a professional SEO Copywriting company produce the content for your website, with the correct keyword density to ensure the best possible chance of ranking well.
2. The second step is to create regular blog posts on subjects relating to your industry – why? Every time you upload a post to your blog (on your website) the search engines see this as a new page – a great way to quickly build up the number of pages on your website!

Who do you speak to when you need professionally optimised content? Precise English! Give us a call on 0845 224 1337 or send an email by clicking here.

Whilst an attractive-looking website is still something of great value to a service, enhancing your reputation and image, it is the written content (SEO Copywriting) on a website that can be the key to optimising your ranking in search engine results. A wealth of keywords relating to the service you provide is the main tool used to ensure this, but the quality of the content itself adorning your website is perhaps the ultimate factor in securing hits, creating a buzz around your website and ensuring that your content is shared amongst social networks and forums.

Trust

Engaging and informative copy ensures that your service is trusted, seen as knowledgeable and ultimately becomes a trusted force, ultimately increasing sales and cementing your reputation. Generous use of keywords (with limits – as experts we know the correct keyword density to use) leads to a higher placing in search engine rankings, but search engines are increasingly becoming tailored to identify over-use of the same keywords, in order to filter out spam-like content. A plethora of different but relevant keywords relating to the same topic is a primary method of optimising your place in these rankings, so the message gets across in an engaging and non-repetitive manner and your ultimate placing in search engine rankings is not compromised.

If you have more money than time to write copy yourself, it is advisable to hire a respected writer to fulfil copywriting tasks on your behalf. However, if you are considering writing the copy yourself you must first ask yourself:

• Do I understand SEO?
• Do I understand Keyword Phrases (including long-tail keywords)?
• Do I understand Keyword Density?
• Can I write professional content?

This helps ensure that the content on your site is of the same quality as the level of service you wish to secure, enhancing your reputation across the board.

The way you communicate with your audience online is crucial to elevating the image of your service and can be a make-or-break factor in terms of achieving the successes you aim for. This means that content needs to be trustworthy, reliable and credible. Search engines pick up on the popularity of your website as well as keywords so it is essential to make the content of your website as outstanding as possible.

Would you design your own website? Of course not! So why would you try to write the copy yourself (or the SEO articles/blogs linked to your site) if you’re not an experienced and qualified SEO copywriter?

Contact Precise English today and speak to an expert – don’t mess around when it comes to your website’s ranking and reputation online.

Web searchers can be faced with a wealth of inconsistent material when searching for information on a topic, and a reliable source can be difficult to identify when faced with such a barrage of web pages on a topic. Trustworthy information and articles that are enjoyable and informative gives your website more integrity and assures your service is held in high esteem, whilst cementing repeat visits. As your reputation grows, so does traffic and the number of individuals passing through your website. If you seek to increase sales, a customer wants to know that you are something of an expert in your field, which means that quality content is the key to your online success, meaning more hits are secured and ultimately more sales are confirmed.

SEO Copywriting

A customer is more likely to associate your service with quality if every element of your service is consistent with this, not just from the products you sell, but the appearance of your website – essentially your shop window, and the image you put forward to sell yourself. This means that well-written and engaging content from an SEO copywriter is the key to an online promotional campaign, and an interesting article is likely to be shared on social networking sites and forums, creating a buzz around your article and therefore your service itself.

Though keywords are an effective tool to gain high positions in search engine rankings, a plethora of relevant terminology that search engines will still pick up on is often better than simply filling an article with over-zealous use of the same keyword, making your article seem more like a considered piece of writing and moving away from accusations of ‘spam’, making your piece sound less robotic and forced. Creative and engaging copywriting increases trust in services and ultimately enhances your reputation amongst an superabundance of competitors.

To improve the image and overall quality of your website, give Precise English a call or email today.

Tel: 0845 224 1337

Email: Click here!

‘Content is King’

As the age-old SEO saying goes, ‘Content is King’, and this is as true of a blog as it is of any other area of SEO copywriting. As much as we keep repeating it here at Precise English, it’s true that your website, of which your blog is a part, only exists as a way of attracting more business, so your blog can only serve its purpose if it not only lures visitors to your website, but also keeps them there so that they purchase your products or services.

It is therefore imperative that you engage readers who have an interest in your products and services to the point where they are encouraged to further explore what your own business has to offer. To do this, you have to provide them with high quality content that is, above all, relevant to their needs. Relevance is vital to building a strong reputation, both amongst the search engines and the human beings who make use of them.

Write to your target audience!

To write good quality, relevant blog content, you need to constantly bear in mind your target audience. This may sound obvious but it is actually easily forgotten by those who are unaware about how to write a blog. You therefore need to get into the minds of your readers, targeting them by writing about the topics that they will be interested in.

Rather than spamming your visitors with keywords and links to your website, you need learn how to write a blog that imparts genuinely useful information, as well as how to use language and terms that are easy for your target audience to understand. Otherwise, neither human users nor the search engines will have any interest. As a result, you also won’t benefit from any of those all-important backlinks from impressed visitors that can so greatly influence your search engine ranking.

Above all, to achieve the desired effect on your SEO, always remember that the blog is for your readers first, and for the search engines second. The trick, of course, is to gain indirect interest in your company as a result of a fantastic blog, rather than advertising your business so forwardly that users get bored and head elsewhere.

Stand out from the crowd!

If you are a regular reader of our blog, you will be aware that updating your website frequently is one of the most vital elements of SEO. To rank highly in the search engine results for a particular keyword, you need a constant stream of fresh, high quality and relevant content, which not only attracts a following from human users but also lets search engine spiders know that your website is active and therefore up to date.

Nonetheless, it can be difficult to find new material to write about each time your blog needs updating. Try exploring rival companies’ blogs, forums, websites and social networking profiles for inspiration, but don’t copy them directly, as you will end up being penalised in the search engine rankings if you do. Instead, build a reputation for communicating your own ideas and thoughts, in your own way.

To find out more about how to write a blog, simply contact the experts here at Precise English, either via email or by calling 0845 224 1337.
Alternatively, try our new ‘Live Support’ button at the top of our website!

Well actually, there is another way of thinking. Instead of worrying about competing in all of the largest, most obvious areas straight away, consider the benefits of appealing to a smaller niche. If, for example, you have searched in the past for information on a more obscure subject area, such as how to use a certain software function or the benefits of a particular brand of shoe, but have not been able to find it, then this should strike you as an opportunity.

The job of search engines such as Google is to instantly bring users exactly what they require for their given search term, so if you perform a “how to…” or similar search and don’t quickly find exactly what you are looking for, you have an opportunity to really dominate the search rankings in that niche.

Use your keywords effectively

As you write an article or page of web copy, consider your use of keywords. You could use different forms of the same word – such as “change” and “changing” – in the title and URL respectively. Category names for blogs can also be useful keywords, allowing you to once again subtly mention a brand or product. Consider the many search terms that people who would be interested in your article may use. Many users, for example, type “how to” followed by whatever it is they want to do. Incorporate different word variations so that your article matches what a user searches for, to the word.

Genuinely useful content

Remember that even in a niche area, as ever in SEO copywriting, ‘content is king’. Ranking well in the search engines, both in a smaller niche and in general, means providing human users with genuinely useful content. It won’t do your online reputation much good – and hence, your search engine ranking for a wide range of keywords – if you merely write thousands of words about a certain brand of shoe without imparting to the reader some useful, concrete knowledge.

Now, you might be tempted to think that by definition, an obscure niche attracts too few searchers to be actually worth boring with. But if you think back to all of the times you’ve searched yourself for a topic for which there was surprisingly little information online, you’ll realise that an opportunity exists to attract users to your website quickly and easily… and from there, they’ll be in a position to discover everything else that your site has to offer.

Develop your niche!

Carefully consider the best niches to target so that your fresh, original and engaging content actually reaches those users who search for a wide variety of more obscure terms and who are therefore often forgotten. Rather than writing an article on a larger, more general subject on which there is already plenty of useful information online, such as insurance or games, consider starting with a smaller niche such as art insurance or the Gran Turismo series. Many of these niches don’t take much money to make a big impact in – just plenty of hard work.

With so many niches waiting to be claimed by savvy copywriters, arguably the best first step is to ask yourself where your company wants to be, and what it is passionate about, followed by which subject areas exist for which there is a genuine need for information among web searchers.

Even if simply excelling in a smaller niche is not your eventual goal, in order to reach that goal in the long term, it is sometimes better to find a path from one, small but specific niche to progressively larger ones.

Hit the right balance for effective SEO

There is always a balance to be struck between finding subject areas and search terms for which there is such a need for information, and ensuring that your website doesn’t become mired at the bottom of the search rankings for a term for which there is simply too much competition. Nonetheless, with high quality, relevant and useful articles, you can be of considerable use to a great number of human users, which in turn, does wonders for your search engine rankings and online reputation.

For more information about what Precise English can do for your company’s online presence, contact us today, either via email or by calling 0845 224 1337.

Alternatively, visit our website and speak to us through the  Live Support button at the top of the page.

Content is King

It’s clear that to make an impression online you need a website that will stand out; the design needs to reflect your brand and be a little different from most other websites. However, what about the content? Many business owners pay through the roof for professional web design, yet they write the copy on their own. Does this sound a little strange? If it doesn’t then read these bullet points and it soon will:

• Design doesn’t sell your products or services, it’s the copy that the visitor reads and is persuaded by.
• Google (and all of the other search engines) cannot read good web design! It’s imperative that you have content on your website with the correct keyword density to rank well on the major search engines.
• Spelling or grammatical mistakes on your website? The perfect way to lose business!

Now, those are just three of many bullet points I could list that would certify the need for professionally written web content. Why would you spend thousands of pounds on web design, yet only a few quid (or none at all) on the most important factor (content)? If this sounds like you, stop what you’re doing and give us a call on 0845 224 1337 or email us.

Fresh Content

Updating your website on a regular basis is one way to achieve good rankings on the search engines. Why? Let’s use Google as an example; if you were Google and you saw a website was created in 2009 but the content hadn’t been changed for 2 years, would you start to wonder if the site was still active? Perhaps you would start to think it’s not offering anything useful to visitors? However, if you noticed that there were new pages being uploaded on a weekly basis you would know the site was active and providing regular content for people to see!

Business Blogs

A great way to add fresh content to your website without actually having to create new web pages as such, is by adding a blog. Each blog uploaded to your website can act as a new page, and if the blog posts are optimised correctly for the search engines then they can give a real boost to your SEO campaign (quest to reach the top of the search engines).

For more information on our professionally written business blogs or our SEO copywriting services, get in touch by email or phone:

0845 224 1337

However, ignoring professional article writing services in favour of creating articles yourself can be a damaging move. This is because, far from improving your website’s prospects, creating poor quality and random articles can actually harm your website’s quality and relevance in the eyes of the search engines. The bottom line is that ‘Content is King’ in SEO, meaning that only the best quality articles that are relevant and useful to the human user will do.

Just get in touch with our friendly and professional today to find out more about the affordable and high quality article writing services that we offer here at Precise English.

“Hang on, what about a web designer?”

Wrong. Have you ever heard of the saying ‘Content is King’? This saying basically means that it doesn’t matter how good your website looks, if the content isn’t correctly optimised for the search engines and your users/visitors then you’ll find it extremely difficult to be a success online.

The reason why you should speak to the friendly folk here at Precise English first is that a website should be built around the content, not the other way round. We know how many words each page on your website should have, as well as other factors such as the keyword density and how/where to include links.

Optimise your Website

Having your website optimised for the search engines at the very start is key to achieving the best rankings as quickly as possible. Whether you need fresh content in terms of web copy, blogs or some keyword research; we’re the people to speak to.

Click here to learn more about our copywriting services.

There seems to be an ongoing debate between web designers/developers and copywriters regarding which is the most important; web design or the content.  As you would expect, at Precise English we believe the saying ‘Content is King’ is true, but we also understand and recognise the need for quality websites.

Without professional web copy…

…a site can be designed by the God of Design and still look out of place; if the web copy doesn’t appeal to the user and say the right things then the site simply won’t work.

What’s all this talk about ‘Fresh Content’?

Search engines, specifically Google, love fresh web content. Websites that are created and then left alone for months do not get on well with Google! That’s why website owners contact companies’ like Precise English to provide regular content such as a daily/weekly/monthly blog post, search engine optimisation (SEO) articles, web copy or press releases.

Quality Copywriting

Whilst it’s true that some people can write and update their own websites, SEO articles or blogs, it’s also true that there are many people who can’t (and even the people who can write well, they may not know much about SEO). Hiring a cheap writer to fulfil your copywriting needs may seem like a good option at first, but when your customers start reading the content it can change the way they feel about your company – which is why quality content is king! Through hiring cheap so-called ‘writers’ you may end up having to hire a professional copywriter or proofreader to fix what was originally written, resulting in you paying twice for something you could have had done quicker and to a higher standard in the first place.

At Precise English we believe in getting your content right the first time.

Until next time,

Benjamin