That headline is a very simple statement, but I think it is a very good philosophy to take in online marketing. One of the biggest concerns clients often have with SEO and especially with SEO copywriting, is that somehow their branding or message won’t get across. But attempting this in-house can be false economy. True, you’ll save on paying for services like ours, but the results simply won’t generate as positive a response.
Web content is a vital tool which can be used in driving customers to your website and exciting them about your products and services, but many businesses find the task of writing content overwhelming or frustrating, especially when they consider the time and research which might be involved with such a task: which is why so many businesses just like you choose to use Content Outsourcing Services from Precise English. Continue reading “The Benefits of Content Outsourcing” »
Don’t let your content stagnate
Google are continually making amendments to their service to optimise the reliability and quality of their rankings, and it is widely agreed that relevance and integrity are things that continually need to be adhered to, especially when considering how vast the wealth of poor material out there is.
The latest changes to Google (once again) mean that fresh content is favoured, which means producing high-quality written work on a regular basis is key, rather than simply setting up a website with a number of articles then simply letting the content side of things stagnate.
Make your website stand out
When you consistently add fresh content to your website it demonstrates that you have your eye on the ball and that you are knowledgeable in your field. Well-written and engaging content makes your web content seem less ‘salesy’ and more informative and if they are enjoyable to read, they are more likely to be shared, meaning more traffic and sales in the process. When uploading product descriptions to your site, it is also beneficial to write original and fresh content rather than simply duplicating the manufacturer’s descriptions, which will be used by numerous companies. Original and unique content will make you stand out, and show you to be dedicated and enthusiastic about the items you sell (to both Google and visitors).
More likely to be shared
If you lack the time to update your website(s) with new fresh content on a regular basis, then it’s a good idea to invest in the services of an SEO copywriting company, who specialise in producing high-quality content with a robustly professional approach to grammar and spelling. It has been noted that since Google brought the recent ‘fresh content’ changes into the service, websites that aren’t as prolific when posting fresh content have started to see a loss in traffic, meaning that fresh content is even more valuable that it was before. Prolific posting may seem a chore, but continually updated websites show customers that you are engaged and involved with any developments that may be relevant to your service, and if articles are of great quality then they are more likely to be shared, leading to more traffic for your website.
Are you the owner of a website? Perhaps you’re looking at launching a new site? What you probably haven’t been told by the ‘so-called web design experts’ is that the content on your website is much more important in terms of making money online than the design.
CONTENT IS KING
Are you shocked? Google can’t read web design – that’s a pretty obvious statement, right? You may be surprised at the high number of website owners who spend thousands of pounds on making their site look amazing, only to try and write the content themselves despite the fact that they are not experts in search engine optimisation copywriting.
One of the main reasons why a site will appear high on the number one search engine (Google) is the quality and relevance of its content; if you don’t know what you’re doing in relation to producing professionally optimised content for the user and the search engine then you’re bound to not only write content that doesn’t appeal to Google, but most importantly write content that simply doesn’t convert a visitor into a customer.
Action Plan for Every Site Owner
OK, so we’ve spoken about how fresh, unique content is imperative for every single website that wants to do well online, but how can you do this? There are two steps:
- The first step is to have a professional SEO Copywriting company produce the content for your website, with the correct keyword density to ensure the best possible chance of ranking well.
- The second step is to create regular blog posts on subjects relating to your industry – why? Every time you upload a post to your blog (on your website) the search engines see this as a new page – a great way to quickly build up the number of pages on your website!
Who do you speak to when you need professionally optimised content? Precise English! Give us a call on 0845 224 1337 or send an email by clicking here.
Anybody who has been keeping up to date with our blog will know just how important good quality online content is to your business.
You may be aware by now, for example, of just how important it is that your website’s content writing fulfils the needs of both the search engines and the human user. After all, given the emphasis placed by Google’s algorithms on both quality and relevance, you cannot secure a high search engine ranking without both.
Indeed, when people think of writing for the search engines, they often think of inserting certain keywords into their text… and not much else. The truth is that there’s so much more to content writing than that.
Our experienced and capable copywriters here at Precise English are, above all, just great writers who can engage your company’s online audience – albeit, also writers who are acutely aware of the specialised requirements of the web. Just contact us today to find out more about our content writing services.
Content writing plays a vital part in any search engine optimisation (SEO) campaign. High quality content can ultimately decide whether your company’s online presence is a success or a failure. The main purpose of content on your website is for communication with your target audience, and it ultimately doesn’t matter how much traffic you have coming onto your site if your content is insufficiently relevant and informative for this target audience to be able to convert into sales.
Content Writing from Precise English
With high quality content writing from Precise English, you can not only inform your site visitors about what it is that you can do for them, but such content will also reflect positively on your company as a whole. This is because a website that has high quality content is viewed as capable, professional and useful by potential customers, making it easier for them to trust and respect you.
When you are optimising your website for the search engines, you will need to generate plenty of fresh, relevant and engaging content. This could be in the form of regular blog posts if you have a blog, or indeed a constant stream of articles to ensure that your organisation has as good a chance of exposure as possible.
Unfortunately, not all business owners realise how important it is to keep their content frequently updated. Website content writing is not just something that can be done once, and then forgotten about, if you want to have visitors flocking to your website and converted into sales. You will need to keep your website frequently updated with fresh website content writing so that it does not become stale and out of date.
Here at Precise English, we know that the search engines and human users alike adore new, well-written content. With high quality and affordable website content writing from Precise English, your business can generate more money by figuring higher in the search engine rankings.
There are a host of people on the Internet who try to explain what constitutes a good website. Yes of course web design is important, however, there are still not enough webmasters who take content writing seriously. Equally as important if not more important than the design itself, your content should engage your readers, enticing them to purchase your products or services.
Content writing is an art form in itself, getting the balance between engaging the reader whilst at the same time attracting the search engines. You could always write your content yourself; however, if you don’t have a thorough knowledge of SEO copywriting then you’re probably best leaving it well alone!
Here at Precise English we have been providing content writing since our establishment, helping businesses and individuals around the world to improve their online presence. Let’s face it; every business owner of person who owns a website wants it to be at the top of the major search engines such as Google, Yahoo and Bing don’t they? This is where Precise English can help with our content writing services…
Interested? Want to find out more about our content writing services? Feel free to contact the team today by calling 0845 224 1337.
Until next time…
Business owners and entrepreneurs alike understand that the most important feature of a website is its content. Yes that’s right, even more important than its design! There is no point in spending large sums of money on getting a website designed for it to be let down by its content. This is why hiring a professional Copywriter is a must!
Quality Web Content from Precise English
As a business owner your primary aim will be to get your website ranked highly on the major search engines. What is important is that when you receive visitors to your site, the content is engaging and will convert these visitors into online sales. This is the reason why it is crucial to have your website written to attract your target audience.
Don’t just target the user, target the search engines
Unbelievably, the number of SEO companies that choose one or the other is a hindrance on your online presence. Typically SEO companies choose the search engine, which should be your aim however; it should not be your only goal. Precise English specialise in writing content for both the target audience and search engine. Content is engaging, attracting more viewers to your site that will visit again or hopefully become a new customer! At the same time we optimise the content for the top search engines also.
Improve your companies’ fortunes – choose Precise English!
Having well written content and search engine-friendly web copy on your website will be the best business decision you ever make. Contact Precise English to speak to professionals with years of experience about how they can improve your companies’ fortunes.