The truth is that we’re very proud of our copywriting examples and our growing reputation as the finest web copywriting specialists in the UK.
One of the best things about our work is that it allows us to unleash our artistic side: we get to brainstorm, plan and go to town on projects which really spark our imagination. At Precise English, we really are a bunch of happy creative copywriters.
How optimised content secures both rankings and reputations
Whilst an attractive-looking website is still something of great value to a service, enhancing your reputation and image, it is the written content (SEO Copywriting) on a website that can be the key to optimising your ranking in search engine results. A wealth of keywords relating to the service you provide is the main tool used to ensure this, but the quality of the content itself adorning your website is perhaps the ultimate factor in securing hits, creating a buzz around your website and ensuring that your content is shared amongst social networks and forums.
Engaging and informative copy ensures that your service is trusted, seen as knowledgeable and ultimately becomes a trusted force, ultimately increasing sales and cementing your reputation. Generous use of keywords (with limits – as experts we know the correct keyword density to use) leads to a higher placing in search engine rankings, but search engines are increasingly becoming tailored to identify over-use of the same keywords, in order to filter out spam-like content. A plethora of different but relevant keywords relating to the same topic is a primary method of optimising your place in these rankings, so the message gets across in an engaging and non-repetitive manner and your ultimate placing in search engine rankings is not compromised.
If you have more money than time to write copy yourself, it is advisable to hire a respected writer to fulfil copywriting tasks on your behalf. However, if you are considering writing the copy yourself you must first ask yourself:
- Do I understand SEO?
- Do I understand Keyword Phrases (including long-tail keywords)?
- Do I understand Keyword Density?
- Can I write professional content?
This helps ensure that the content on your site is of the same quality as the level of service you wish to secure, enhancing your reputation across the board.
The way you communicate with your audience online is crucial to elevating the image of your service and can be a make-or-break factor in terms of achieving the successes you aim for. This means that content needs to be trustworthy, reliable and credible. Search engines pick up on the popularity of your website as well as keywords so it is essential to make the content of your website as outstanding as possible.
Would you design your own website? Of course not! So why would you try to write the copy yourself (or the SEO articles/blogs linked to your site) if you’re not an experienced and qualified SEO copywriter?
Contact Precise English today and speak to an expert – don’t mess around when it comes to your website’s ranking and reputation online.
If you are a business owner and are thinking of ways to increase your visibility in the search engines, you may feel that all is lost in your bid to gain a high search engine ranking. After all, it doesn’t matter whether you run an online shoe shop or an IT training company, because you’ve got hardly any hope of ranking well in Google for such hugely popular searches as ‘shoes’ or ‘IT training’ without spending an impossibly huge amount of money… right?
Well actually, there is another way of thinking. Instead of worrying about competing in all of the largest, most obvious areas straight away, consider the benefits of appealing to a smaller niche. If, for example, you have searched in the past for information on a more obscure subject area, such as how to use a certain software function or the benefits of a particular brand of shoe, but have not been able to find it, then this should strike you as an opportunity.
The job of search engines such as Google is to instantly bring users exactly what they require for their given search term, so if you perform a “how to…” or similar search and don’t quickly find exactly what you are looking for, you have an opportunity to really dominate the search rankings in that niche.
Use your keywords effectively
As you write an article or page of web copy, consider your use of keywords. You could use different forms of the same word – such as “change” and “changing” – in the title and URL respectively. Category names for blogs can also be useful keywords, allowing you to once again subtly mention a brand or product. Consider the many search terms that people who would be interested in your article may use. Many users, for example, type “how to” followed by whatever it is they want to do. Incorporate different word variations so that your article matches what a user searches for, to the word.
Genuinely useful content
Remember that even in a niche area, as ever in SEO copywriting, ‘content is king’. Ranking well in the search engines, both in a smaller niche and in general, means providing human users with genuinely useful content. It won’t do your online reputation much good – and hence, your search engine ranking for a wide range of keywords – if you merely write thousands of words about a certain brand of shoe without imparting to the reader some useful, concrete knowledge.
Now, you might be tempted to think that by definition, an obscure niche attracts too few searchers to be actually worth boring with. But if you think back to all of the times you’ve searched yourself for a topic for which there was surprisingly little information online, you’ll realise that an opportunity exists to attract users to your website quickly and easily… and from there, they’ll be in a position to discover everything else that your site has to offer.
Develop your niche!
Carefully consider the best niches to target so that your fresh, original and engaging content actually reaches those users who search for a wide variety of more obscure terms and who are therefore often forgotten. Rather than writing an article on a larger, more general subject on which there is already plenty of useful information online, such as insurance or games, consider starting with a smaller niche such as art insurance or the Gran Turismo series. Many of these niches don’t take much money to make a big impact in – just plenty of hard work.
With so many niches waiting to be claimed by savvy copywriters, arguably the best first step is to ask yourself where your company wants to be, and what it is passionate about, followed by which subject areas exist for which there is a genuine need for information among web searchers.
Even if simply excelling in a smaller niche is not your eventual goal, in order to reach that goal in the long term, it is sometimes better to find a path from one, small but specific niche to progressively larger ones.
Hit the right balance for effective SEO
There is always a balance to be struck between finding subject areas and search terms for which there is such a need for information, and ensuring that your website doesn’t become mired at the bottom of the search rankings for a term for which there is simply too much competition. Nonetheless, with high quality, relevant and useful articles, you can be of considerable use to a great number of human users, which in turn, does wonders for your search engine rankings and online reputation.
For more information about what Precise English can do for your company’s online presence, contact us today, either via email or by calling 0845 224 1337.
Alternatively, visit our website and speak to us through the Live Support button at the top of the page.
Let’s face it; we’re all having a tough time at present no thanks to the global recession. The economic downturn has been harsh to the vast majority of us and there has never been a more important time to be pro-active in a bid to do all we can in order to avoid financial uncertainty. Business owners around the world appreciate the importance of having a good online presence and that’s why so many people are pushing to get their websites found on the major search engines.
Do you want to know a little secret? One way to rise above your competitors is to hire a Copywriter London. Hiring a Copywriting London company will ensure that you have quality written web content that will attract the major search engines such as Google, Yahoo and Bing, whilst at the same time read well for the user too. When it comes to having a good online presence, there is no way to cut corners. Think of it this way…whilst your competitors are writing their own content for their websites and blogs, you could be getting quality affordable content from a Copywriting London company.
Often an area of SEO that is overlooked, Copywriting London is in fact a crucial part of any SEO campaign. With years of experience working with a broad range of clients, a Copywriting London company will ensure that your web content such as optimised web content, blogs, online press releases and SEO articles are of the highest quality.
Want to find out more about hiring a Copywriter London? Interested to find out how a Copywriting London company can increase your online presence. Contact the Copywriting London professionals today by clicking here.
As you may already be aware, SEO Copywriting is essentially one of the most important elements of any SEO campaign. The main purpose of SEO Copywriting is to produce articles and other online content in a way that targets the particular search terms a user is likely to input on the major search engines such as Google, Yahoo and Bing.
In order to achieve this, the copy must have certain vital characteristics. Firstly, the content must read well for the user, be relevant and contain information that the user is interested in looking for. Secondly, and one of the most important factors, the copy should contain the keyword phrase in question. The objective of SEO Copywriting is to effectively gain higher rankings on the major search engines; however, it has to be in an ethical manner.
If you’re interested in finding out more about SEO Copywriting or if you would like to speak to a member of the team regarding our SEO Copywriting services, contact us by calling 0845 224 1337 or by emailing info (at) precise-english.com.
It’s true that life at the top of the major search engines such as Google, Yahoo and Bing is better. Not only do you experience increased traffic to your website, if the content of your site has been written correctly these visitors should convert to sales. In what are proving to be exceptionally testing times for the vast majority of businesses, there has never been a more important time to rise up the SERPs.
If you have any idea about SEO then you’ll fully understand the importance of optimised web content. Have you recently reviewed your web content and considered whether it is going to get you to where you want…the top of the search engines? Having Precise English take care of your SEO Copywriting will help make sure your website is correctly optimised for the search engines.
Here at Precise English we offer a unique web copy service. Instead of merely optimising your site for the search engines, we optimise it for your users too! Although this may sound obvious, you will be surprised at the number of companies on the market who focus 100% on the search engines and forget to optimise for their users. Precise English offers perfectly balanced web content that is optimised for both the user and the search engine!
If you’re looking for profession SEO Copywriting then you’ve come to the right place! For more information regarding SEO Copywriting or if you would like to hear about our SEO Copywriting services, contact the team today by calling 0845 224 1337 or by clicking here.
Tempted to do your own SEO Copywriting? If this is an idea that is currently in your mind then forget about it…you wouldn’t go ahead and construct your own website would you? No, you would leave it to the professionals who have the knowledge and experience needed to create a professional looking website for your business. Think of SEO Copywriting in the same way…leave it to the professionals because you don’t know what harm you could do.
Believe it or not you can actually harm your website quite severely if you try to handle your own SEO Copywriting. In fact, SEO Copywriting should be looked at as an art form. It takes time and a great deal of effort to produce written content for the web that is perfectly balanced for both the user AND the major search engines such as Google, Yahoo and Bing. The whole purpose of SEO Copywriting it to help improve your online presence, and by tampering with it yourself, your efforts can have disastrous effects on your site.
Here at Precise English we have years of experience when it comes to SEO Copywriting. Working closely with small start-up businesses through to multi-national organisations throughout the UK and overseas, our small in-house team of SEO Copywriting professionals have the knowledge and experience required to help increase your online presence with quality written web content.
If you have noticed that you’re business’s web site isn’t getting as many hits as you’d hoped and that online sales are pretty non-existent, then it may be time to hire a professional SEO copywriter. SEO copywriters are the experts in producing compelling and exciting web copy which reads well for the user but which is also fully optimised for the web and the online search engines. This means that by hiring an SEO copywriter you can raise your site’s ranking in the major search engines, exposing your company to a wider variety of potential customers and clients. This in turn will increase traffic to your site and could even translate into sales and an increased revenue! Sound good? Go for it and hire an SEO copywriter today.
Here at Precise English, we only employ quality and experienced SEO copywriters who can really get the best out of your website. If you’d like to know more about SEO copywriting and the services which we provide, please call us on 0845 224 1337.
In what are turning out to be testing times for the vast majority of businesses throughout the UK, it seems like there has never been a more important time to have a good online presence. The harsh reality of the global recession is that many companies are facing financial uncertainty, and with just a little more though, such companies could be in a very different situation if they had thought about SEO Copywriting.
Now we all know that the design of a website can play an important role in how well that company does online, however, web content can also have a great affect on how well you do online too. SEO Copywriting is the skill of writing web content that attracts the major search engines such as Google, Yahoo and Bing, whilst reading well for the user too.
In the current economic climate it’s vitally important that you’re being found in the search engines for the products and services your company provides. If you’re not being found then there isn’t much hope unfortunately. Now is the time to act before it’s too late…Copywriting Services could be the answer to all your prayers!
If you’re interested in finding out more about Copywriting or if you would like to hear how Precise English’s Copywriting Services can help improve your online presence contact the team today by clicking here.
Until next time…