Some of our clients come to us with fully formed ideas, telling us exactly what they want and how they wold like us to produce their work. That’s great – we love working with set briefs where everyone knows exactly what they’re doing and what is expected of them.

There are other clients though, who come to us with half a plan, or a gem of an idea and ask for our opinion to make their copywriting come to life.

Whether that means looking at finding the right tone for them and formulating an entire “brand image” or simply finding a new way of doing something they’re already enjoying success with, it’s also the best thing about our jobs.

Why do Precise English make fantastic creative copywriters?

We became copywriters because we think it’s the best thing in the world (well, almost!) and we’re passionate about what we do.

Every project we work on gets our absolute dedication and attention and every project fires that spark which makes us come up with great ideas to get the very most for you and your business. In short, when we say that we’re creative copywriters – it’s because we live, breathe and sleep what we do.

Whilst an attractive-looking website is still something of great value to a service, enhancing your reputation and image, it is the written content (SEO Copywriting) on a website that can be the key to optimising your ranking in search engine results. A wealth of keywords relating to the service you provide is the main tool used to ensure this, but the quality of the content itself adorning your website is perhaps the ultimate factor in securing hits, creating a buzz around your website and ensuring that your content is shared amongst social networks and forums.

Trust

Engaging and informative copy ensures that your service is trusted, seen as knowledgeable and ultimately becomes a trusted force, ultimately increasing sales and cementing your reputation. Generous use of keywords (with limits – as experts we know the correct keyword density to use) leads to a higher placing in search engine rankings, but search engines are increasingly becoming tailored to identify over-use of the same keywords, in order to filter out spam-like content. A plethora of different but relevant keywords relating to the same topic is a primary method of optimising your place in these rankings, so the message gets across in an engaging and non-repetitive manner and your ultimate placing in search engine rankings is not compromised.

If you have more money than time to write copy yourself, it is advisable to hire a respected writer to fulfil copywriting tasks on your behalf. However, if you are considering writing the copy yourself you must first ask yourself:

• Do I understand SEO?
• Do I understand Keyword Phrases (including long-tail keywords)?
• Do I understand Keyword Density?
• Can I write professional content?

This helps ensure that the content on your site is of the same quality as the level of service you wish to secure, enhancing your reputation across the board.

The way you communicate with your audience online is crucial to elevating the image of your service and can be a make-or-break factor in terms of achieving the successes you aim for. This means that content needs to be trustworthy, reliable and credible. Search engines pick up on the popularity of your website as well as keywords so it is essential to make the content of your website as outstanding as possible.

Would you design your own website? Of course not! So why would you try to write the copy yourself (or the SEO articles/blogs linked to your site) if you’re not an experienced and qualified SEO copywriter?

Contact Precise English today and speak to an expert – don’t mess around when it comes to your website’s ranking and reputation online.

Well actually, there is another way of thinking. Instead of worrying about competing in all of the largest, most obvious areas straight away, consider the benefits of appealing to a smaller niche. If, for example, you have searched in the past for information on a more obscure subject area, such as how to use a certain software function or the benefits of a particular brand of shoe, but have not been able to find it, then this should strike you as an opportunity.

The job of search engines such as Google is to instantly bring users exactly what they require for their given search term, so if you perform a “how to…” or similar search and don’t quickly find exactly what you are looking for, you have an opportunity to really dominate the search rankings in that niche.

Use your keywords effectively

As you write an article or page of web copy, consider your use of keywords. You could use different forms of the same word – such as “change” and “changing” – in the title and URL respectively. Category names for blogs can also be useful keywords, allowing you to once again subtly mention a brand or product. Consider the many search terms that people who would be interested in your article may use. Many users, for example, type “how to” followed by whatever it is they want to do. Incorporate different word variations so that your article matches what a user searches for, to the word.

Genuinely useful content

Remember that even in a niche area, as ever in SEO copywriting, ‘content is king’. Ranking well in the search engines, both in a smaller niche and in general, means providing human users with genuinely useful content. It won’t do your online reputation much good – and hence, your search engine ranking for a wide range of keywords – if you merely write thousands of words about a certain brand of shoe without imparting to the reader some useful, concrete knowledge.

Now, you might be tempted to think that by definition, an obscure niche attracts too few searchers to be actually worth boring with. But if you think back to all of the times you’ve searched yourself for a topic for which there was surprisingly little information online, you’ll realise that an opportunity exists to attract users to your website quickly and easily… and from there, they’ll be in a position to discover everything else that your site has to offer.

Develop your niche!

Carefully consider the best niches to target so that your fresh, original and engaging content actually reaches those users who search for a wide variety of more obscure terms and who are therefore often forgotten. Rather than writing an article on a larger, more general subject on which there is already plenty of useful information online, such as insurance or games, consider starting with a smaller niche such as art insurance or the Gran Turismo series. Many of these niches don’t take much money to make a big impact in – just plenty of hard work.

With so many niches waiting to be claimed by savvy copywriters, arguably the best first step is to ask yourself where your company wants to be, and what it is passionate about, followed by which subject areas exist for which there is a genuine need for information among web searchers.

Even if simply excelling in a smaller niche is not your eventual goal, in order to reach that goal in the long term, it is sometimes better to find a path from one, small but specific niche to progressively larger ones.

Hit the right balance for effective SEO

There is always a balance to be struck between finding subject areas and search terms for which there is such a need for information, and ensuring that your website doesn’t become mired at the bottom of the search rankings for a term for which there is simply too much competition. Nonetheless, with high quality, relevant and useful articles, you can be of considerable use to a great number of human users, which in turn, does wonders for your search engine rankings and online reputation.

For more information about what Precise English can do for your company’s online presence, contact us today, either via email or by calling 0845 224 1337.

Alternatively, visit our website and speak to us through the  Live Support button at the top of the page.

Do you want to know a little secret? One way to rise above your competitors is to hire a Copywriter London. Hiring a Copywriting London company will ensure that you have quality written web content that will attract the major search engines such as Google, Yahoo and Bing, whilst at the same time read well for the user too. When it comes to having a good online presence, there is no way to cut corners. Think of it this way…whilst your competitors are writing their own content for their websites and blogs, you could be getting quality affordable content from a Copywriting London company.

Often an area of SEO that is overlooked, Copywriting London is in fact a crucial part of any SEO campaign. With years of experience working with a broad range of clients, a Copywriting London company will ensure that your web content such as optimised web content, blogs, online press releases and SEO articles are of the highest quality.

Want to find out more about hiring a Copywriter London? Interested to find out how a Copywriting London company can increase your online presence. Contact the Copywriting London professionals today by clicking here.

In order to achieve this, the copy must have certain vital characteristics. Firstly, the content must read well for the user, be relevant and contain information that the user is interested in looking for. Secondly, and one of the most important factors, the copy should contain the keyword phrase in question. The objective of SEO Copywriting is to effectively gain higher rankings on the major search engines; however, it has to be in an ethical manner.

If you’re interested in finding out more about SEO Copywriting or if you would like to speak to a member of the team regarding our SEO Copywriting services, contact us by calling 0845 224 1337  or by emailing info (at) precise-english.com.

If you have any idea about SEO then you’ll fully understand the importance of optimised web content. Have you recently reviewed your web content and considered whether it is going to get you to where you want…the top of the search engines? Having Precise English take care of your SEO Copywriting will help make sure your website is correctly optimised for the search engines.

Here at Precise English we offer a unique web copy service. Instead of merely optimising your site for the search engines, we optimise it for your users too! Although this may sound obvious, you will be surprised at the number of companies on the market who focus 100% on the search engines and forget to optimise for their users. Precise English offers perfectly balanced web content that is optimised for both the user and the search engine!

If you’re looking for profession SEO Copywriting then you’ve come to the right place! For more information regarding SEO Copywriting or if you would like to hear about our SEO Copywriting services, contact the team today by calling 0845 224 1337  or by clicking here.

Believe it or not you can actually harm your website quite severely if you try to handle your own SEO Copywriting. In fact, SEO Copywriting should be looked at as an art form. It takes time and a great deal of effort to produce written content for the web that is perfectly balanced for both the user AND the major search engines such as Google, Yahoo and Bing. The whole purpose of SEO Copywriting it to help improve your online presence, and by tampering with it yourself, your efforts can have disastrous effects on your site.

Here at Precise English we have years of experience when it comes to SEO Copywriting. Working closely with small start-up businesses through to multi-national organisations throughout the UK and overseas, our small in-house team of SEO Copywriting professionals have the knowledge and experience required to help increase your online presence with quality written web content.

Got questions regarding SEO Copywriting? Contact our team today by clicking here or by calling us on 0845 224 1337.

]]> http://www.precise-english.com/blog/tempted-to-do-your-own-seo-copywriting/feed/ 0 http://www.precise-english.com/blog/why-your-company-needs-optimised-web-copy/ http://www.precise-english.com/blog/why-your-company-needs-optimised-web-copy/#comments Fri, 17 Sep 2010 08:00:05 +0000 preciseadmin http://www.precise-english.com/blog/?p=723 Continue reading →]]> If you have noticed that you’re business’s web site isn’t getting as many hits as you’d hoped and that online sales are pretty non-existent, then it may be time to hire a professional SEO copywriter. SEO copywriters are the experts in producing compelling and exciting web copy which reads well for the user but which is also fully optimised for the web and the online search engines. This means that by hiring an SEO copywriter you can raise your site’s ranking in the major search engines, exposing your company to a wider variety of potential customers and clients. This in turn will increase traffic to your site and could even translate into sales and an increased revenue! Sound good? Go for it and hire an SEO copywriter today.

Here at Precise English, we only employ quality and experienced SEO copywriters who can really get the best out of your website. If you’d like to know more about SEO copywriting and the services which we provide, please call us on 0845 224 1337.

Now we all know that the design of a website can play an important role in how well that company does online, however, web content can also have a great affect on how well you do online too. SEO Copywriting is the skill of writing web content that attracts the major search engines such as Google, Yahoo and Bing, whilst reading well for the user too.

In the current economic climate it’s vitally important that you’re being found in the search engines for the products and services your company provides. If you’re not being found then there isn’t much hope unfortunately. Now is the time to act before it’s too late…Copywriting Services could be the answer to all your prayers!

If you’re interested in finding out more about Copywriting or if you would like to hear how Precise English’s Copywriting Services can help improve your online presence contact the team today by clicking here.

Until next time…

Due to the financial downturn, business owners and entrepreneurs alike are scrambling to generate profits wherever they can to avoid financial uncertainty. SEO is very much the buzz word at present, however, one aspect of SEO tends to go unforgotten…Copywriting.

Copywriting is in fact a crucial part of search engine optimisation, writing in a style that attracts the search engines whilst also reading well for the user. Copywriting is quite a fine art, hence why here at Precise English we have built a small in-house team of Copywriting experts. Each member of our team has experience in either English language or journalism, and has been specifically trained to write for the web.

From optimised web copy to blogs, online press releases to SEO articles, our trained Copywriting team are hard at work on a daily basis providing our client with the quality Copywriting services they have come to expect from working closely with us.

If you’re interested in finding out more about Copywriting or if your would like to find how Precise English’s Copywriting services can help improve your online presence, contact the team today on 0845 224 1337.