We’re aware that it can be very dangerous to send your customers elsewhere if you can’t provide a specific service for them, so that’s why many of our clients are web companies that re-sell our services with a healthy mark-up.

Our concern for web designers is that if you’re designing a website for a customer but sending them to another professional for their web content then you could end up losing them as they could eventually find another company who can provide both. Or just as bad, the content they purchase could be of poor quality, thus damaging the whole website and potentially your reputation as the web designer.

You might think that the only way you could offer content as well as structure would be by taking on staff or extending your business at a cost and inconvenience to you, but there is a better way:

Outsource web content to Precise English

Many businesses outsource web content to us. It’s your decision whether or not you tell your clients that the content came from us: you can provide a new service for the benefit of your customers and ensuring their long term loyalty, while also adding a new source of revenue for your company.

At Precise English, we recognise that for web companies to make a healthy profit on our copywriting services we need to provide re-seller prices. To learn more about the prices for re-sellers get in touch with us today.

As fellow SEO specialists, we understand the pressure which your work can bring, and what’s more we can help.

Whether yours is a problem where you have inadvertently taken on too much work or you weren’t expecting a peak in business and need some assistance as you search for more staff and resources, we can help on a long or short term basis.

The factors which qualify us for your SEO outsourcing

Because our business is similar to yours (we’re an online SEO copywriting company – working with optimisation projects every single day), we’re uniquely qualified to understand and appreciate your deadlines and targets. What’s more, because we’ve been there we understand the pressure which a looming deadline puts on your entire staff and we know that it can be extremely difficult to balance that stress with high quality content which gives your customers the best results.

We’re flexible enough that we can create huge amounts of SEO content for article submissions or one off pieces of content but with the high standards for which we’re well known shining through in every piece.

Specifically though, if you’ve made a promise to your customers then think of us as an extension to your own staff – we know you don’t want to let your customers down and when it comes to SEO outsourcing, we won’t let you down.

We try to explain the term and its usefulness in promoting their website in the broadest and simplest terms and (we hope) they leave understanding what we’ve told them but if you’ve ever wondered what Meta Tags or Meta data is and the benefit that they can have to your business, this is the blog for you.

In short, Meta Tags are the descriptions of your website that your clients see when searching on a search engine – they also give the search engine an idea of what it each site is and what the content relates to.

Writing Meta Tags

At Precise English, we’re experienced enough to know that Meta Tags do not hold the importance that they used to with Google. However, who’s to say exactly how much importance they hold? And if you ignore them what will your customers see when they see your website in the search engine listings? Your Meta Titles and Descriptions needs to attract the user enough to make them want to click on your site, and this is where our copywriting skills can help.

To learn more check out the Writing Meta Tags page or send us an email.

We know that you value customer service too, and that’s why we’re sure you’re aware of the benefits of a newsletter. You can reach your customers on a regular basis, tell them your news and remind them of who you are and what you do. Furthermore, your customers get to feel by receiving the newsletter that they’re part of the gang and it cements the relationship between you and them.

The biggest problem for businesses with writing newsletters is the amount of work, time and effort which producing a regular newsletter can involve.

This time and effort can be enough to convince businesses that are aware of the benefits, that they cannot cope and their newsletter writing efforts fall by the wayside.

That approach is obviously not helpful and it seems to us that it’s a shame when businesses don’t take advantage of the benefits.

Our Newsletter Writing services can help

Hiring a third party to provide newsletter content and design means that you get the benefit with none of the hassle which can often be involved.

To learn more about our content writing services click here to get in touch with Precise English.

Many businesses make the “fatal error” when writing or organising the content for their eCommerce websites of relying on the product descriptions from their suppliers and whilst this might be perfectly adequate for the purpose of describing and raising interest in the products they sell, they may be doing themselves a mis-service in terms of SEO without even knowing about it!

What can eCommerce SEO do for you?

Ecommerce copywriting should fulfil two basic requirements and as it is a newer medium than regular website writing, by employing the requirements, a business could put themselves ahead of their competitors.

The first of the requirements is obviously to describe the products you sell and in doing this, any written content should capture the imagination and excitement of your customers as well as stimulating their desire for the product.

The second requirement is the SEO – which are the techniques which can get your site noticed by search engines and puts you higher in their rankings.

What many of our customers don’t realise is that their eCommerce writing could all be done by our professional copywriters using the techniques and expertise which have propelled us to the top of our field.

What they’re even more surprised to find is just how fast and effective the results of professionally written eCommerce SEO from Precise English could be for them.

Improve your eCommerce website’s ranking with our SEO copywriting services.

Click here to get in touch with us today.

The benefit of further services

Many businesses turn to offering a variety of services as a way of keeping their customers interested or enthused about them and as a way of attracting new customers.

The biggest benefit of offering further services, is that you get to keep your customers rather than sending them elsewhere where they might find a company who can not only offer the additional services they require but could do the work your business specialises in, too.

Precise English provides high quality content for web companies

As a web company, you’ll be aware of the need for online marketing, SEO, and attractive, well written content, articles, blogs and press releases. You’ve probably enthused about these factors to your clients but then had to send them elsewhere in order to find a professional copywriting firm.

Precise English could ensure that you never have to send a customer elsewhere again.

Offer your clients the full package! Web Design AND Content

Our professional outsourcing service means that you can buy our services in confidence and rebrand them in order to sell to your clients:

We specialise in providing high quality content for web companies so you can be assured that our work will leave your customers more than satisfied with their content.

Don’t let your clients down!

Whether you’re an SEO company who have taken on more work than you can reasonably manage and need to outsource it in order to meet a target or deadline or to avoid letting a client down, you’re looking for a fresh voice having been let down by low quality or broken promises before, or you want someone with an expert view of the UK and other markets, Precise English is the place for you and your clients.

We’ve a wealth of experience in writing SEO articles, blogs, press releases and web content and we have a wide range of attractive price packages for large volumes of work and wholesale orders.

What makes Precise English the experts for content for SEO companies?

As professional writers, we understand your business, we know all about deadlines and targets because we deal with them ourselves on a daily basis; we’re experts in SEO ourselves so we’re aware of keyword placement and density and other aspects of online marketing.

We pass all of our work through Copyscape so we’re convinced that if you’re looking for content for SEO companies then you’re looking for Precise English.

In fact, this move could prove a godsend, should the organisation wish to avoid the kind of misunderstandings likely to have been generated by the following unfortunate press headlines and stories. And, yes, every single one of them is genuine*…

“She has visited the cemetery where her husband was buried on a number of occasions.” -Shropshire Star

“When Miss Virginia Brenholtz, 17, of 911 Franklin Avenue, awakened to find a burglar at her bedside early Sunday, she gave him a shave and screamed for help.” – Columbus Citizen, Ohio

“A £50,000 plus research project aimed at establishing the best means of subtitling TV programmes for deaf and partially-dead people is to be carried out at Southampton University.” – Southern Evening Echo

“11.10 The Mayor of Casterbridge: Repeat showing of the final part of ‘Mayor of Casterbridge’ – a threat in store for those who missed it on Sunday.” – West Lancashire Evening Gazette

“Further outlook: Some rain, becoming milk later.” – Yorkshire paper

So, there you have it. All the evidence that any organisation needs of the importance of accurate spelling and grammar in promotional and press copy – unless, of course, any such organisation honestly expects to see some rain turning white and rich in calcium. Others might just find some of the reliable copywriting services from Precise English useful.

*Well, Harry Hill says so, since they were all taken from Harry Hill’s Bumper Book of Bloopers, which is now available from all good bookshops, etc. etc. etc.

Craig

The answer is no!

It feels good to give such an early, definitive answer rather than build up to a conclusion. However, I still feel it’s only fair to justify my answer and explain why exactly so many experienced and knowledgeable people are against the use of justification for the web.

Are you a web designer or developer? Or are you one of these clients…

We’ve had clients in the past ask us whether they should justify the text for their website because “it will look cleaner and neater”. If you’ve ever had this asked of you, or if you’ve ever been the client doing the asking, we can most certainly relate.

With regards to our own clients, in most cases we’ve managed to persuade the client to keep the industry standard left alignment that we all know and love. However, there has been a few cases where we’ve lost the battle and the client has justified the text regardless.

A quick introduction to justified text

Text that’s justified is aligned within a column along both the left and right margin. When justifying, the spaces between words are stretched (or compressed) to align with both margins.

Justified text is used positively in newspapers to provide a clear structure for such a large amount of text.

“OK, so why is it so wrong to use justified text on my website?”

There’s more than one reason not to use justified text.

Printed media is a lot different to media viewed on a screen – well, it is for the human eye. An image on your computer screen is refreshed multiple times a second, making reading from a screen a lot harder on your eyes than if you were reading from say, a newspaper where the text is static.

Below are just four of many reasons why you should stay clear of using justified text for your website:

1. Different systems can display the text differently, especially the ‘rivers’ of white space (when spaces between words align with other lines of text creating a column of space throughout the content). Unfortunately this draws the eye away from the text, making it extremely difficult to read.
2. CONTROL – an editor for print has complete control over how the user will get to see the content. If you decide to use justified text on your website then this will not be the case. With almost endless combinations of browsers, operating systems etc. (all with different versions, too!) this means that you’re simply not able to see every single scenario of how the text will look on the screen.
3. The above two points can make it difficult for dyslexic users to read the text on your website if it is justified. The white space distracts the eye, making it very easy to lose your place. Dyslexia is not something that a web designer or developer should ignore, in fact The British Dyslexia Association says 10% of the British population are dyslexic.
4. Blind and visually impaired users find it very difficult to read justified text as the software they use, such as screen magnifiers, enlarges the uneven spaces even further to make it very hard to follow a sentence.

Don’t decrease your website’s readability with justified text.

Not only do these methods give the business a tangible and physical piece of promotion to hand directly to their customers but they’re ideal for use for businesses whose customer base may not be technically savvy or be used to finding the services they require online.

Many of the most forward thinking of businesses we work with are those who produce corporate materials as well as building an Internet presence: giving them the best possible chance of reaching as many customers as possible.

Promotional material is intended to give your customers the best possible view and impression of you and your business so it’s essential that any promotional material you choose and develop is of the highest quality, is informative and gives your customers and future customers clear instructions on how to engage your services.

That’s where Copywriting from Precise English can help

We’re experts in writing engaging and attention-grabbing content, whatever the nature of your business or your target audience.

When you need to get the very best results from the copywriting of your promotional or corporate material then trusting it to Precise English can make all the difference.

Click here to get in touch today.