Public Relations Experts of History #9: Pauline Bonaparte

Many people would understandably doubt the credibility of Pauline Bonaparte, one of the younger sisters of the early nineteenth century Emperor of the French, Napoleon Bonaparte, as a ‘public relations expert of history’ – especially as her reputation today could be described as ambiguous at best. Indeed, she became notorious during her lifetime for her many attempts to satisfy her huge sexual appetite, which led Napoleon to have to repeatedly produce propaganda aimed at rescuing her reputation. However, she remains noteworthy for using several tactics which have, to an extent, salvaged her posthumous image.

Continue reading “Public Relations Experts of History #9: Pauline Bonaparte” »

Public Relations Experts of History #3: Louis-Napoléon Bonaparte (later Napoleon III, Emperor of the French)

Louis-Napoléon Bonaparte has, even during his tenure as Napoleon III, Emperor of the French, not attracted as much admiration – or, for that matter, as much hatred – as his much more famous uncle, Napoleon Bonaparte, the first ever Emperor of the French. He did, however, at least during his early political career, benefit considerably from effective propaganda. Not all of it was initiated by himself; however, he skilfully exploited several favourable factors to assist himself in becoming President of the French Republic and, four years later, ushering in the the Second French Empire.

Continue reading “Public Relations Experts of History #3: Louis-Napoléon Bonaparte (later Napoleon III, Emperor of the French)” »