The new changes to the Facebook desktop interface should be an eye-opener for any business using social networking platforms to connect with the public. It’s said that the revamped news feed has been designed in order to emulate the stripped-down Facebook app interface, as enjoyed by smartphone and tablet users. Facebook CEO Mark Zuckerberg said that the new look had been constructed in order to provide laptop and PC Facebook users with a less cluttered approach, with the ticker being given less prominence and relocated to subtle black sidebar, whilst photos and videos that appear on the news feed are now allocated more screen space. Whilst Zuckerberg has played down rumours that the refresh has been adopted purely with business in mind, the fact remains that the benefits to business promoting themselves via Facebook would seem vast.
Though many avid Facebook users are likely to be well aware of the website’s search function, they are likely to have only used it for a very limited range of purposes – including, for example, attempting to check if people that they know in real life also have their own Facebook pages. However, many people could soon be using the Facebook search function for a much greater number and variety of purposes, thanks to Facebook’s introduction of a new search feature known as Facebook Graph Search.
It seems increasingly unthinkable that a company seeking to generate interest in its services online would neglect to have a presence on the social networks. However, most modestly-sized businesses simply don’t have time to not only respond to every tweet directed at them, compose new tweets, update their status whenever necessary or build strong, mutually-beneficial connections on a daily basis.
We are all aware that social media is becoming an increasingly popular outlet through which businesses and companies can reach out to their potential customers or clients. Yet, with so many other businesses now using the same sites, effective social media optimisation is vital and companies are always on the lookout for new ways to increase their presence on social media sites. Continue reading “Facebook’s ‘Promote’ button: helpful tool or outrageous expense?” »
OK, so you think you have done everything right when setting up your business. You’ve…
- Setup the office/phone/website etc.
- Checked the competition
- Decided on your services &
- Identified your USP*
*(if only setting up a business was this easy!)
Now it’s time to start selling; but where are the sales?
Social media can help.
Social Media Optimisation is something that should not be taken lightly. These online platforms bring businesses closer to their customers, and potential customers, more than ever before. If you consider the sheer amount of people who clock into Facebook or Twitter on a daily basis, it seems obvious to use social media sites to forward your business. And there are loads of them.
The average Facebook user has 234 friends as of December 21st 2011 say Facebook researchers. I personally have over 250. And no, I’m not bragging about being above average. After writing this I’m likely to log in, crawl through my friends list and have a good cull. Because I truly don’t care what so-and-so from that party I went to in 2008 is having for breakfast.
Facebook have really hit the nail on the head this time with their “Trending Articles” line. Social networking and media sites have united people on a massive scale, and with the click of a button you can read what everyone else is reading. It caters for the curiosity in human nature or what I would term, the “I’ll have what she’s having” syndrome. There have always been trends, but with the internet they come thick and fast. So how to make yours stand out?