So, you’ve set up your business’s blog, website and social networking accounts yet your audience numbers are stubbornly refusing to increase and you’re not getting much feedback from your readers. Sound like you? It’s time to work harder at engaging your readers and encouraging new visitors to your sites.
Plagiarism causes enormous problems for businesses throughout the world as they inadvertently add content to their websites which may be duplicated or copied from another website or source without the proper authorisation or permission from the original writer. This often happens when businesses purchase their web content from less than scrupulous copywriters: it’s also the reason why Precise English are delighted to announce that all of our content is Copyscape Passed.
Don’t let your content stagnate
Google are continually making amendments to their service to optimise the reliability and quality of their rankings, and it is widely agreed that relevance and integrity are things that continually need to be adhered to, especially when considering how vast the wealth of poor material out there is.
The latest changes to Google (once again) mean that fresh content is favoured, which means producing high-quality written work on a regular basis is key, rather than simply setting up a website with a number of articles then simply letting the content side of things stagnate.
Make your website stand out
When you consistently add fresh content to your website it demonstrates that you have your eye on the ball and that you are knowledgeable in your field. Well-written and engaging content makes your web content seem less ‘salesy’ and more informative and if they are enjoyable to read, they are more likely to be shared, meaning more traffic and sales in the process. When uploading product descriptions to your site, it is also beneficial to write original and fresh content rather than simply duplicating the manufacturer’s descriptions, which will be used by numerous companies. Original and unique content will make you stand out, and show you to be dedicated and enthusiastic about the items you sell (to both Google and visitors).
More likely to be shared
If you lack the time to update your website(s) with new fresh content on a regular basis, then it’s a good idea to invest in the services of an SEO copywriting company, who specialise in producing high-quality content with a robustly professional approach to grammar and spelling. It has been noted that since Google brought the recent ‘fresh content’ changes into the service, websites that aren’t as prolific when posting fresh content have started to see a loss in traffic, meaning that fresh content is even more valuable that it was before. Prolific posting may seem a chore, but continually updated websites show customers that you are engaged and involved with any developments that may be relevant to your service, and if articles are of great quality then they are more likely to be shared, leading to more traffic for your website.
I’m sure you have noticed that unless you have a website you’re losing out on an enormous potential market. Owning a professionally designed website is one thing, but having the right content on it is another; what do I mean by the ‘right content’?
Content is King
It’s clear that to make an impression online you need a website that will stand out; the design needs to reflect your brand and be a little different from most other websites. However, what about the content? Many business owners pay through the roof for professional web design, yet they write the copy on their own. Does this sound a little strange? If it doesn’t then read these bullet points and it soon will:
- Design doesn’t sell your products or services, it’s the copy that the visitor reads and is persuaded by.
- Google (and all of the other search engines) cannot read good web design! It’s imperative that you have content on your website with the correct keyword density to rank well on the major search engines.
- Spelling or grammatical mistakes on your website? The perfect way to lose business!
Now, those are just three of many bullet points I could list that would certify the need for professionally written web content. Why would you spend thousands of pounds on web design, yet only a few quid (or none at all) on the most important factor (content)? If this sounds like you, stop what you’re doing and give us a call on 0845 224 1337 or email us.
Updating your website on a regular basis is one way to achieve good rankings on the search engines. Why? Let’s use Google as an example; if you were Google and you saw a website was created in 2009 but the content hadn’t been changed for 2 years, would you start to wonder if the site was still active? Perhaps you would start to think it’s not offering anything useful to visitors? However, if you noticed that there were new pages being uploaded on a weekly basis you would know the site was active and providing regular content for people to see!
A great way to add fresh content to your website without actually having to create new web pages as such, is by adding a blog. Each blog uploaded to your website can act as a new page, and if the blog posts are optimised correctly for the search engines then they can give a real boost to your SEO campaign (quest to reach the top of the search engines).
0845 224 1337