Meta data may no longer be used to optimise Google rankings, but in order to entice web users to your website; it’s wise not to ignore them. Regardless of the rankings, your meta titles and descriptions can nonetheless play a pivotal role in leading visitors to your site. Title tags, meta descriptions and keywords are all used in the process of producing title tags. The title tag is the label that you may see at the top of a web page in a browser. In a title tag, you’ll see a brief, well-summarised description of what the page is about. You’ll also see title tags appear when a page appears in search results. It is important that title tags are put together carefully as they can help a person decide whether a page is worth visiting or not.
Many websites fall foul of duplicate content, with some obviously just copying text from one site and pasting it straight onto their own. While it is understandable that some web managers simply do not have the time to write and publish totally unique content, there are so many services offering to write content for web companies that there really is little excuse for duplicating it. And why would you want to? Duplicating content can have several negative effects on your website, all of which are easy enough to avoid with the right help.
SEO vs. Content
There have been thousands of online discussions about writing for SEO and writing content that’s focused on the reader’s needs. Today, the big idea is to concentrate on a happy balance between the two. This is important if we are to attract the search engines and engage the reader with the same copy.
In January this year Google launched “Search Plus Your World”, a way to personalise search results. It really came as no surprise, as Google have been marching towards building stronger bonds between its users and their search results. I’m sure by now nearly every site going has a share button to Facebook or Twitter. The age of social media is now and Google sure weren’t going to miss out.
Being based in the North East, we are expert in optimising the websites of even the smallest local business. The Tyne and Wear region are proud of “the little people”, those businesses setting out alone. But just because you’re not a huge corporation or a multi-million pound export does not mean to say that you too can think BIG! You will have noticed that the internet is a very, very large space. To give you a little perspective, 300 million sites were added in 2011 alone. See? Big.
Yes, we believe Our Content is King™. You’ve probably noticed by now. But for the best SEO results, the language content is but one element. Having something professional sound readable and clear is still a top priority. But what about the whole website experience?
Facebook have really hit the nail on the head this time with their “Trending Articles” line. Social networking and media sites have united people on a massive scale, and with the click of a button you can read what everyone else is reading. It caters for the curiosity in human nature or what I would term, the “I’ll have what she’s having” syndrome. There have always been trends, but with the internet they come thick and fast. So how to make yours stand out?
As more businesses are becoming aware, social media is the fastest growing format for advertising and promoting any business, however, it’s only worthwhile if you’re going to put the effort into it so that you can reach the maximum number of potential customers: which is why we can help with Social Media Optimisation when you simply don’t have the time.
When we speak to new clients about blog writing, we’re often surprised by how little people know about the vital importance of blogging and the difference it can make to their business.