We have decided to help out in the best way we can and provide some information on useful tools to give you some ideas when it comes to keyword research. Here they are:

• Wordtracker – Wordtracker is the best keyword tool available, and is one the most essential SEO tools. Simply enter the keyword or keyphrase that you are thinking about targeting and Wordtracker will suggest hundreds of related phrases. All you have to then do is click on the ones you like and then run them through the programme. What you will be given is a list of phrases that have been scored based on the number of searches and the number of websites that are targeting them. Remember the higher the score, the better the keyword is!
• Google AdWords – Google AdWords keyword tool is exceptionally useful, especially because it is free! It is relatively quick to use unlike Wordtracker that takes some time, however, like Wordtracker it displays how many people are searching for your chosen keywords in addition to the level of competition.

We hope that this information has helped! Should you have any questions regarding SEO Copywriting or if you would like to find out more about Precise English’s Copywriting Services, contact the team on 0845 224 1337 .

Using a keyword research tool

The first and most important step when it comes to planning how you are going to increase your online presence is to brainstorm a list of keywords relevant to your product(s) or services. Once you have a list of words, it is recommended that you use a keyword research tool to offer you further suggestions on keywords or phrases for you to use. Using a keyword research tool will also tell you how popular, or how often your chosen keywords are being searched on the search engines both monthly and annually.

Be keyword specific

Once you have an initial list of keywords you can then fine tune it to keywords and phrases that are more specific to your individual line of work. For example, when search for plumbers online, you can find hundreds of thousands of companies. If you were to specifically target plumbers in Edinburgh you can better define your target audience. Searches now will direct traffic of those people who are specifically interested in the industry and location you specified.

Relevant keywords

It is important that you always use keywords that are relevant to your product(s) or services. Any other keywords will be a waste of time and effort for you and those people who are searching them on the search engines.

Develop your content – Copywriting Tips

In addition to having a keyword list, you will want your web content to be optimised for better online exposure. Your content should be properly optimised and be a useful tool for those people who find your site. Optimised web content is not only key to attracting the search engine robots and crawlers; it needs to serve its purpose of engaging your audience, enticing them to buy into your product(s) or services.

Keyword development is an ongoing strategy that any business who wants to increase their online presence should maintain. An effective keyword list is an absolute must that can be used within web content in order to be easily found online.

For more information about SEO copywriting, proofreading and social media marketing, please contact Precise English and an expert SEO copywriter will be more than happy to tell you how we can help your online presence today!