Public Relations Experts of History #3: Louis-Napoléon Bonaparte (later Napoleon III, Emperor of the French)

Louis-Napoléon Bonaparte has, even during his tenure as Napoleon III, Emperor of the French, not attracted as much admiration – or, for that matter, as much hatred – as his much more famous uncle, Napoleon Bonaparte, the first ever Emperor of the French. He did, however, at least during his early political career, benefit considerably from effective propaganda. Not all of it was initiated by himself; however, he skilfully exploited several favourable factors to assist himself in becoming President of the French Republic and, four years later, ushering in the the Second French Empire.

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