• Facebook is a great way to let current and potential clients know what you are currently working on.
• By adding links to articles/videos/websites you can provide relevant information that is valuable to others.
• Promote your business by letting people such as friends and fans know what work you are doing for your clients.
• Promote your clients through Facebook. For example, if your client is a plumber, make a note saying that if anyone knows anyone looking for a plumber, your client will give them a deal.
• Promote the fact that you are working to build your online presence and have ads, giving a link to them.

Facebook is a great way to market your business online, however, your Facebook marketing efforts should be about you and not your business and not promotion. It should not be used as a platform to “hard sell” as this will turn current and prospective clients away.

If you would like to learn more about Social Media Marketing click here. Looking to develop your web content? If so click here for useful copywriting tips that will improve your online presence. Looking to hire an SEO copywriter? SEO copywriting is writing in a style that attracts the search engines, whilst also reading well for the user. Contact Precise English today to find out how we can help improve your online presence.

The event, which was sponsored by The Best of Darlington, was unlike ordinary business networking with no boring presentations or networking rules!  In addition, there was £150 worth of wine behind the bar for all to enjoy a drink upon arrival.

Harvey & Hugo continue to provide their clients with flexible, fresh thinking, straight talking marketing and pr consultancy services that are dedicated to delivering business value. Headed by Charlotte Nichols, Harvey & Hugo provide their clients with its “Pay-as-Hugo” service, without tying them into contracts.

For more information about the broad range of services provided by Harvey & Hugo visit their website www.harveyandhugo.com or contact 07813 579164

Obvious

It may seem an obvious statement that online advertising is growing rapidly compared to TV, Radio and print, but it’s still an amazing one. The fact is, advertising online is much more cost-effective for businesses than any other form of advertising.

Precise English provides SEO copywriting, proofreading, website content and much more to individuals and businesses worldwide – our advertisements reach people as far as China and Australia for less than an advert in a newspaper to reach people in London.

SEO copywriting

Whilst I won’t sit here and claim to have spent hundreds of thousands a month on advertisements for our services (SEO copywriting, proofreading, advertising and marketing material etc.), we have spent our fair share – is it worth it? We have decided that the majority of it wasn’t, and have therefore scaled down our advertisements and focused the majority of our budget on search engine optimisation.

Organic Search…

…if a website can be found on the first page of Google for a keyword phrase that relates heavily to their business product or service then they’re on to a winner! Not many other advertising opportunities can claim to offer what appearing on the first page of a major search engine can:

• Improved traffic instantly
• Potential customers who specifically searched for your product or service
• Free click-through (no PPC costs) when someone searches for your product or service
• Appearing on the first page of a major search engine suggests your company has a certain expertise in its particular field (possibly!)

What do you think about the future of advertising? Will the WWW continue to see further innovation such as PPC, or will the TV hit back with 3D adverts?

Until next time,

Benjamin

Social media is on the rise and 2010 could be an even bigger year for all those involved (Facebook, YouTube etc.), but on hearing that Coca-Cola are making a huge change to their marketing policy, I thought it was worth a blog to discuss why.

After checking Twitter this morning I noticed quite a large number of people discussing this story, so decided to delve a little deeper. According to newmediaage, Coke have decided a change in marketing tactics is required, and are now focusing their long-term future on social media platforms that already exist.

But Why?

Coke, like many other giants, have always relied on campaign-by-campaign marketing tactics in which they create dedicated sites to bring together millions of people through targeted advertising. Such  immense changes in the way users now use the web, with social media sites such as Facebook, MySpace and YouTube enjoying incredible success, Coke has decided that instead of trying to entice the reader to check out a particular campaign site they now want to go to where the users are.

The death of the campaign site?

This could spell the end for campaign sites, not that I’m disappointed to see them go. I agree wholeheartedly with what Coke are doing, not because it will save them money, simply because what’s the use in trying to create a short-term community when there are long-term communities already established?

The question now is; will more and more brands follow Coke’s lead and ditch the campaign sites for social media platforms? I think so, yes – only time will tell!

Until next time,

Benjamin