A great-looking website is always attractive, but if the written words that appear on it are not up to scratch the overall effect can be spoiled somewhat. Whilst the search engines pick up on several factors when it comes to ranking websites, great content is one of them and can also influence other factors such as how often your material is shared and how knowledgeable the public deem you to be on your chosen subject.
Google + and Facebook
Whilst Google emphasises that its slowly-burgeoning ‘+’ service is in no way intended to be a competitor to Facebook, and rather an addition to the ubiquitous social network, its similarities with the social network are numerous. What Google + is built around is the idea that the various contacts we may add on Facebook may be built around a wealth of different relationships, such as close friends, family members, workmates and distant contacts. Whilst Facebook already allows the user to post updates to certain pre-determined groups, the emphasis on types of relationship as acknowledged by Google + is bigger, and makes the adding of contacts to adaptable ‘circles’ much more straightforward than that of Facebook.
A Medium Between Facebook & Twitter?
It is fast becoming the norm that content is shared rather than searched for, especially after a user has subscribed to a feed; it’s a case of waiting for updates and links to arrive than actively searching new developments out, and Google + forms a happy medium between the more personal Facebook, and Twitter, where a user is far more likely to follow an unmet opinion former who directs their disciples to reams of interesting content – though in a short, truncated, 140-character restriction. Google + also incorporates ‘hang-outs’, a video-chat friendly service they recommend is best used when several people are hoping to arrange something, advantageous over sending multiple messages to each concerned party.
Yet to Take Off
Though Google + was launched in June, and uptake of the service was colossal, actual activity on the service remains humble thus far, but with ‘+1’ buttons appearing increasingly on more and more web pages, it seems that Google + is to be a slow-burning juggernaut.
The Google experience is increasingly personalised, with results now tailored to your existing search history, and it is now possible to even ‘+1’ mobile apps, and view recommend ad-like recommendations from people in your circles when logged into Gmail. Picasa has also been integrated into Google +, acknowledging the fact that people are more likely to share photos with certain types of people than others.
Google Messenger, formerly Huddle, enables multi-person live chat, which is a service not entirely unlike the new additions made to Facebook, where distinctions between the inbox and the chat window are now rather ambiguous. Meanwhile, Google Sparks enables tailored-recommendations based on your interests and activities, though the experience could arguably become complex and saturated, in an online world that can be eye-bleedingly cluttered anyway.
Transparency & a Potential Key Business Tool
Google stress that their maintenance and stance on privacy is transparent, and this arguably sets it apart from Facebook, who have a chequered history in this field – yet it remains to be seen whether the service will become the success it aspires to be. In any case, with its emphasis on sharing and promotion, it appears less personal than Facebook, but has the potential to be a strong marketing tool for businesses around the world, and seems set to become more and more formidable as Google cement its identity as a networking platform in its own right, with its move into mobile potentially making it even more omnipresent as a tool.
Are you guilty of republishing product descriptions from the manufacturer of the products you sell? You’re not alone - and for once this is not something you should take comfort in, it’s the exact reason why you should speak to us.
Duplicate Content
You are most certainly not alone in copying product descriptions directly from the label; store owners (online) who have very little knowledge in search engine optimisation (SEO) can see absolutely no problem with this. However, an online marketing savvy webmaster knows that by repeating what the manufacturer has said you potentially have the same content throughout your website as thousands of other online stores that sell the same product – an enormous problem when it comes to trying to rank on Google, the number one search engine.
Contact Precise English today
If you own an online store then quality, unique content for every product you sell could give you the ‘edge’ over your competition.
Give us a call on 0845 224 1337 or send us an email to speak further about how Precise English can help you improve your eCommerce website.
Welcome to the Precise English blog. If you’re a regular then “welcome back!”, if you’re new then have a read through some of our past blogs and you’ll soon discover that we generally talk about anything relating to SEO copywriting services, search engine optimisation and proofreading.
At Precise English, our SEO copywriting services include web copy, SEO articles, business blogs and online press releases. These services are what we would call our ‘best sellers’ – why? If you want to be a success on the Internet then making use of our SEO copywriting services can give you a head start.
The problem with many inexperienced business owners is that they simply don’t understand SEO and why appearing as high as possible on the major search engines is imperative to a successful company. If you’re worried that you don’t know what SEO stands for or you don’t have a clue what we’re talking about when we mentioned SEO copywriting services, click here to see our contact details (we don’t bite and there’s no obligation to buy any of our services when you email or call!).
The problems don’t stop with inexperienced business owners, marketing managers (and the like) have a similarly large problem (in terms of scale), albeit very different. They know exactly what SEO stands for, they work ‘in it’ every day, however, they often try to cut corners by outsourcing their SEO copywriting needs to people who have absolutely no clue about what they are doing, or are incredibly bad at English/writing.
If you are an inexperienced business owner or an online marketing manager who tries to cut corners to save a few pennies on SEO copywriting services then give Precise English a call today. Why? We’re an experienced and qualified SEO copywriting company in the UK, and compared to some of the larger ‘all-encompassing’ media agencies in the market place who charge what they like we’re extremely cost-effective.
For many years the team at Precise English have been explaining to clients that writing for the web is harder than you think. The current economic climate has been harsh to the vast majority of people and the truth is that at the present time we have very little money to spend.
Business owners and entrepreneurs alike have been forced to make decisions that they previously wouldn’t have in order to cut corners and save money wherever possible. This has had a knock-on effect when it comes to online marketing for businesses. Many business owners feel that they can delegate writing for the web to a junior in a backroom who has no idea when it comes to SEO.
Fortunately (or unfortunately in the case of business owners), Precise English have quickly come to the rescue, helping our clients to right the wrongs in order to improve their online presence. Since our establishment we have been writing for the web, producing SEO articles, blogs, online press releases and much more for our clients across the globe.
If you need a little help when it comes to writing for the web, contact the team today at Precise English by calling 0845 224 1337.
Until next time…