Many websites fall foul of duplicate content, with some obviously just copying text from one site and pasting it straight onto their own. While it is understandable that some web managers simply do not have the time to write and publish totally unique content, there are so many services offering to write content for web companies that there really is little excuse for duplicating it. And why would you want to? Duplicating content can have several negative effects on your website, all of which are easy enough to avoid with the right help.
Even now, when the vast majority of businesses are aware of online marketing and what SEO is, we still have questions from customers about the true effectiveness of SEO Copywriting.
OK, so Christmas has been and now you’re looking forward to the New Year celebrations; you’re hoping that New Year’s Eve won’t be the monumental letdown that it seems to be almost every year and that 2012 will bring with it a bit of luck for yourself and your business (or the business you hope to launch).
While you’re busy passing the time between post-Christmas hangovers and taking unwanted presents back for an exchange or a refund there is something else you could be doing that could bring a smile to your face in 2012; planning your way to success with your business.
“WORK during the holiday’s” you say? Well, it’s not really going to feel like work if the outcome could make you a lot of money, is it?
Precise English SEO Copywriting Services
Here at the UK’s favourite small SEO copywriting company, Precise English, we continue to help small to medium-sized businesses (SMBs) improve their online presence with professional web copy that’s optimised for the search engines (Google, Bing etc.), SEO articles that help drive traffic and improve search engine ranking results, business blogs that engage the reader and improve rankings and online press releases that do exactly the same as SEO articles plus provide an opportunity to promote a new product or service.
We can help YOUR business improve its fortunes in 2012. Have you written the content on your website? Perhaps you haven’t even considered writing copy that will attract the search engines? Get in touch with Precise English and ask for our help, we’ll be glad to assist in improving your website and its rankings during 2012 and beyond.
Click here to send an email or call 0845 224 1337 to speak directly to a member of the team.
In the current day and age businesses strive to have a good online presence, and the only way for them to be found is through web searches on the major search engines that people conduct. Keyword development is the foundation of this, and there are 4 basic components that businesses should adhere to in order to establish and maintain a good online presence.
Using a keyword research tool
The first and most important step when it comes to planning how you are going to increase your online presence is to brainstorm a list of keywords relevant to your product(s) or services. Once you have a list of words, it is recommended that you use a keyword research tool to offer you further suggestions on keywords or phrases for you to use. Using a keyword research tool will also tell you how popular, or how often your chosen keywords are being searched on the search engines both monthly and annually.
Be keyword specific
Once you have an initial list of keywords you can then fine tune it to keywords and phrases that are more specific to your individual line of work. For example, when search for plumbers online, you can find hundreds of thousands of companies. If you were to specifically target plumbers in Edinburgh you can better define your target audience. Searches now will direct traffic of those people who are specifically interested in the industry and location you specified.
It is important that you always use keywords that are relevant to your product(s) or services. Any other keywords will be a waste of time and effort for you and those people who are searching them on the search engines.
Develop your content – Copywriting Tips
In addition to having a keyword list, you will want your web content to be optimised for better online exposure. Your content should be properly optimised and be a useful tool for those people who find your site. Optimised web content is not only key to attracting the search engine robots and crawlers; it needs to serve its purpose of engaging your audience, enticing them to buy into your product(s) or services.
Keyword development is an ongoing strategy that any business who wants to increase their online presence should maintain. An effective keyword list is an absolute must that can be used within web content in order to be easily found online.
For more information about SEO copywriting, proofreading and social media marketing, please contact Precise English and an expert SEO copywriter will be more than happy to tell you how we can help your online presence today!