The new changes to the Facebook desktop interface should be an eye-opener for any business using social networking platforms to connect with the public. It’s said that the revamped news feed has been designed in order to emulate the stripped-down Facebook app interface, as enjoyed by smartphone and tablet users. Facebook CEO Mark Zuckerberg said that the new look had been constructed in order to provide laptop and PC Facebook users with a less cluttered approach, with the ticker being given less prominence and relocated to subtle black sidebar, whilst photos and videos that appear on the news feed are now allocated more screen space. Whilst Zuckerberg has played down rumours that the refresh has been adopted purely with business in mind, the fact remains that the benefits to business promoting themselves via Facebook would seem vast.
Web copy has to be informative, engaging and unique for it to be effective. Online copy has to be punchy, with short paragraphs that keep maintain the attentions of the reader. As online readers are known for paying the majority of their attention to the opening paragraphs of a webpage, the tasks for the web copywriter is to persuade them to continue to read until the end of a webpage. Online attention spans tend to be short, so the copy must be engaging enough to prevent the focus of readers from moving elsewhere.
Websites must have fresh content posted on them in order to survive in 2013; the ‘Year of Google Updates’. When people visit your website for information, they expect all of the content to be completely up-to-date and relevant, and what’s more is that the search engines also expect fresh content to be delivered on a regular basis. But from a sales point of view, why do you need to add new content so regularly? Well, one of the reasons is that as a company specialising in your field, you’ll be expected to be something of a knowledgeable source that is fully engaged with the products that they sell and is genuinely interested in them.
Using the same product descriptions that other eCommerce websites use is a big mistake, and can see you penalised by the search engines. However, this is not the only disadvantage to be had from marketing your products in this way. Using the same descriptions as everyone else certainly isn’t going to help you to stand out from the crowd and it definitely won’t show potential customers that you are truly engaged and interested in the products that you sell.
If you have been browsing the web in search of a decent provider of SEO services, then you have probably already come across the terms ‘white hat’ and ‘black hat’ being used in relation to SEO. They are certainly peculiar and memorable terms, but what exactly do they mean? Well, in the world of SEO, they are basically used to categorise particular SEO techniques. Fascinated? Allow us to explain further…
It’s fair to say that, in the world of SEO (search engine optimisation), there is a lot of jargon. Of course, this isn’t strictly a bad thing; it ensures, for example, that when one SEO expert talks to another SEO expert, they can use short, concise terms to describe various techniques and aspects, rather than always repeating tiresomely long-winded phrases. However, SEO jargon – or, at least, a lot of it – can pose problems when it is used by experts speaking to clients who are unfamiliar with such jargon. Thankfully, though, bewildering jargon is not something that you will have to experience often if you become a client of Precise English.
One of the great advantages of sourcing textual copy, whether it be in the form of articles, press releases or blog posts, from Precise English is that you can feel confident that the copy you receive is free of careless spelling errors that could otherwise contribute towards giving your company an unduly unfavourable reputation. Indeed, even if you still think that spelling errors are insignificant in text copy, here is a list of just some of the most notorious and costly spelling mistakes in recent history…
Content is King. At Precise English we live and breathe this, but soon every business is going to have to jump on the bandwagon. What does this mean, exactly?
This means 2013 is the Return of the Blog. Not quite as exciting as Return of the King, but this could prove of epic importance to businesses planning their marketing for the year ahead.
But content for its own sake, and blogging for the sake of blogging (especially if this is out of a marketing budget) is a pointless endeavor. Given those producing this content should be writing about a subject they know a lot about; your brand, products, and sector, there should be a steady stream of articles to support SEO and social media marketing.
However, even the best of us get writers block from time to time. So for those times when you have ran out of things to say, here are a few ideas: Continue reading “10 Content Ideas to Increase Engagement” »
A great-looking website is always attractive, but if the written words that appear on it are not up to scratch the overall effect can be spoiled somewhat. Whilst the search engines pick up on several factors when it comes to ranking websites, great content is one of them and can also influence other factors such as how often your material is shared and how knowledgeable the public deem you to be on your chosen subject.
Guest blogging can provide a real boost to your SEO and inbound referrals, but only if its done well, and done with efficiency and impact already in mind. There are numerous benefits beyond the immediate aims of link building and SEO. Especially with content marketing becoming a key aspect of online strategy for 2013.
Here are a few things to consider if you are using guest bloggers:
- Scale your research. Content is the output. Research combined with inspiration, and your own particular flair, is the input. You can’t rely on randomly stumbling across, and remembering, ideas for content just when browsing the internet or noticing something on a social network. Instead, set up email alerts to get news delivered to your inbox from your main sources of information. Also use tools like Evernote or Pocket to clip and save articles to the cloud. Now you have material, you will be as up to date as possible for news from your sector.
- Leverage the power of Twitter. Twitter is the social media fire-hose from which we all drink, and its benefits to communication is enormous. Well known tools, like Tweetdeck and HootSuite can be used to create public or private lists. That way you are using it as a resource, as well as a means to engage with others. You can use hashtags or simply add people to lists who often tweet about the things you are interested in. Getting a better idea about what your audience is interested in will make it easier to write content that will get their attention.
- Set public deadlines. If you are being paid to write, you write. If its a promotional matter, or a project of your own undertaking, then it is usually private, until published. The trick authors encourage is to tell people. Set a deadline with the guest outlet you are blogging for, and stick to it. Otherwise you risk burning a valuable, high traffic bridge.
- Get organised. Think of guest blogging as any other piece of work, not just writing for its own sake. Include it in any productivity workflow tool you use most often, and set yourself reminders. You could even just edit your browser bookmarks, indicating action needs to be taken for the various blogs you read (by putting reminders in capitals).
- Keep aiming higher. Once you have established a reputation as a writer of quality guest blogs you can keep going for higher traffic media. This is a simple way to get noticed by your peers and customers, by consistently writing as a thought leader on a subject you are passionate about. The easier it is to include this in your working week, the more your content will get shared, and therefore the more likely you can approach widely read media who will want to publish what you write. Content marketing does take time, so the more efficiently you do this, the greater benefits you will receive.
This is valuable secret of inbound marketing. I hope it brings you new customers in 2013!